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Case Study : Supply Chain Management

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Ganapathy Naveen Maletira (ID- 15063823),
Massey University Albany,
Student accommodation village,
151 Diary Flat Highway,
Albany,
Auckland – 0632.

Assignment – 2
Supply chain optimisation

Introduction

A supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There are a lot of players involved like the suppliers, manufacturers distributors etc. They have to have a lot of coordination and collaboration among them to in order to be really efficient and deliver good quality products and services. The whole process is integrated to meet the supply and demand. The supply chain networks have drastically changed over the years in the era of globalization. They are very global in nature involving various complex interactions and flow of goods, data and funds between companies which are situated in different countries and continents. Even though the companies are spread across the world the manufacturing plants generally follow a similar structure which normally comprises of the suppliers, assembly plants, distributors, retailers, inbound and outbound logistics providers. There were a lot of challenges which arose because of the competition

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