History Of Supply Chain Management Of Nike

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STUDENT NAME: DANILO HINIC SUPPLY CHAIN MANAGEMENT

EUROPEAN SCHOOL OF ECONOMIC

SUPPLY CHAIN MANAGEMENT

ABOUT COMPANY 1
WHAT IS SUPPLY CHAIN 2
IMPLEMENTATION OF NEW TECHNOLOGIES 4
What is strategic fit? 4
WHAT IS COMPETITIVE ADVANTAGE? 6
Summary 6

INTRDOUCTION

The aim of this project is show Nike supply chain strategy. Firstly, there are some basic information about Nike, then definition and explanation of supply chain. It can be seen in example of Nike how supply chain works in reality. Secondly there is example of implementing new technologies and software. We can see also explanation of strategic fit and competitive advantage and how Nike achieve it.
ABOUT COMPANY

Nike, Inc., precedent denomination was (1964–78) Blue Ribbon Sports, is an American sportswear company that is located in Beaverton, Oregon. It was founded in 1964 and it was called Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. The first retail shop was opened in 1966 and they launched the first Nike brand shoes in 1972. The company transmute the denomination and commence operate
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Supply chain management is a main process in all kinds of companies. That’s because an optimized supply chain results in lower costs and a faster production cycle.
Supply chain management (SCM) is the supervision of materials, information, and finances as they move in a process from supplier to manufacturer to retailer to the cessation consumer. There are three crucial flows of the supply chain: The product flow, the information flow and the finances flow. SCM involves coordinating and integrating these flows both inside and between
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