Case Study: Target Market For Pita Pit

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Second, should Taco Bell continue to use approved genetically modified substances in its food? Third, which steps should Taco Bell take in order to communicate with Kraft? Fourth, what brand damage has been caused, if any? And how can it be mitigated? Fifth, should Taco Bell contact media outlets regarding this issue or allow Kraft to take the lead given that it manufactured the corn shells?

The target market will include residents living in the Grovetown/Harlem area and also the army base, Ft. Gordon located approximately 2 miles from the Gate 2 Grovetown entrance. Military personnel make up the vast majority of residents living in the Grovetown area. Ft. Gordon also serves as a training base for new soldiers coming into service so there is a large market segment being targeted. Ft. Gordon only has a Blimpe’s, Popeye’s, Burger King, Godfather’s pizza, Chinese, and Huddle House. Based on the current market, Chik-fil-a will have a huge competitive advantage. With sickness rapidly attacking the bodies of young and older adults healthier alternatives are taken into consideration. Exercise with a combination of healthier diets is now a priority of much of America. Chik-fil-a will be one of the healthier alternatives that Grovetown will welcome hole-heartedly. What’s better than to start your morning with a custom cup of coffee and a low calorie breakfast sandwich? Adding the franchise here will attract morning employees heading to work, 3rd shift workers heading home from work, and many customers in between are most likely to choose Chick-fil-A over McDonald’s and Subway on any given day.

Qdoba, second-largest Mexican fast-casual chain in the U.S, was founded in the same location (Denver, U.S) but 2 years later than Chipotle (1995). In 2003, Jack in the Box acquired Qdoba from the owner of a private firm.

Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer 's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction.

Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If a company uses great marketing research it will give them the best chance to put together a great marketing plan and be successful. Kudler Fine Foods is a company that has been around since 1998 and currently has three different stores in the San

In today’s modern and busy world many people have a thirst for saving time on just about everything, even when it comes to eating. Now days people are more likely to eat out rather than cooking a meal at home. Which can be disappointing because family meals seem to be a dying tradition, but for Dentsville residents who have favorable Mexican places such as La Tolteca and Tequila Grill, it is apparent why. Dentsville MD, is a more residential area that only inhabits one place to eat which is a gas station called Cooksey’s store. Which is not the most appropriate place to dine as family, and is far from comparison of Mexican cuisine. It is hard to beat Mexican food. Chinese restaurants have their chicken fried rice, Italian has its lasagna, American has the cheeseburger, and none of them have the delicious chips and salsa. The best part about chips and salsa is that most of the time it is free of charge. Hence, due to these being the only options within the Dentsville area, Mexican comes out on top. So, with Dentsville being located nigh between La Plata and Charlotte Hall. Subsequently, A Mexican craving family is faced with the decision between going

On the one hand, the location is a major advantage. It is close to major transportation and near Kennedy-King, a newly designed City College, with the enrollment of 6000 students. Whole Foods can be a very good place for a hungry students or business people who work in this former “second downtown” (3). Having said that, one of the biggest changes Whole Foods can make is to provide an opportunity to shop for the finest, freshest, the most natural and organic food available. In other words, to bring a new “food oasis” in a long standing “food desert” right within the community. On the other hand, the background history of the neighborhood is a surprising factor that promises a great chance to sell fresh and healthy products: It has a “number of bona fine community’s assets, including many working and middle-class families living there” (3). One of the findings in the Chicago Food Desert Progress Report on June 2011 by Mari Gallagher is that “The Food Desert has many low-income residents, but not everyone is poor. Middle and upper middle class residents also live there. For example, in 2010, we identified over 12,000 Food Desert households that earn over $100,000 per year” (3). In my point of view, these families are willing to shop for better and healthier foods. Gradually, they will be able to make a great influence on the

Use Pita Pit coupons and get the goodness of healthy eating at a discounted price. Pita Pit is a “fast food” joint that serves pita-based sandwiches. John Sotiriadis and Nelson Lang started the sandwich shop back in 1995 in Ontario. The idea of starting Pita Pit was to offer fast food, which is healthy and tasty at the same time.

Taco Bell Corporation’s Director of Public Relations has in the last few hours received a phone call from the company’s Government Relations Team. The Government Relations Team has learned that a special interest group known as “Friends of the Earth” will be releasing information on Monday September 18, 2000 to the Washington Post. This press release will be implicating the Taco Bell labeled taco shells which are manufactured, distributed, and sold by

1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and current condition of Krispy Kreme Doughnuts, Inc.?

Ben and Jerry’s, founded in 1978, is a market leading distributor of super-premium ice creams, frozen yogurts, and sorbets, and has built a reputation on being a socially minded company. They were pioneers in the policy of “caring capitalism” and place heavy importance on the concept of social responsibility, a practice which many companies have since adopted. They have enjoyed long-term success as a result of their progressive methods of doing business and novel ideology regarding how a company should be ran. However, due to increased competitive pressure and declining financial performance, they have now been confronted by the threat of a takeover. Recently four

This case study included information on a sample of fifty credit card accounts. This information, table one, included household size, annual income, and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56, analyzing the graph there is a correlation of household size to amount charged, but there is a range per household size.

I met up with Mao Yang and her Assistant Manager Arnold. This time I asked about the safety aspects and how employees are trained. I also spoke with serval employees about how they felt about the safety of the store.

Manny Flavors Cookie Company (MFCC) is a reputable family owned business that has been in operations since 1889. Now in its fourth generation of ownership, MFCC’s sales have flourished and it is important that the business continue to grow to its fullest potential. Despite the success of the company, MFCC is currently experiencing problems on the operating floor. Willie Keepum, Vice President of Operations at the company, wishes to terminate all of the employees because he believes that many of the employees have a negative attitude and have become complacent about the quality of the product. Disregarding the opinions of the mid-level managers, he believes that firing the employees will show the workers who is in charge because there is nothing anyone can do to make the employees motivated to work. The current paper will explain the problems that MFCC face and how these problems may affect the company in its future business endeavors. Then, there will be an explanation of how a change in leadership style can benefit the organization more than terminating any employees. Lastly, alternative solutions will be stated to resolve the problems faced by workers and leaders on the operating floor of MFCC.