Case Study: The Dipping Sales Of Tata Motors

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

Companies like Tata Motors and similar industries from emerging countries often face many challenges at one phase, but there are various strategies they can use to compensate their disadvantages and rather gain the advantages from the developing markets and have a prospect to become a global force.

Tata motors limited is the India’s largest automobile company, with the consolidated revenues of INR 2, 62,796 crores in the year of 2014-15. It is the leader in the commercial vehicles in each segment, and among the top in the passenger vehicles with the winning products in the compact, midsize cars and the utility vehicle segments. The Tata motors group has over 60,000 employees are been guided by the mission “to be passionate in anticipating and providing the best vehicle and experience that excite our customer globally. It has been established in the year of 1945, Tata motors presence cuts across the length and the breath of India. Over 8 million Tata vehicles ply on Indian roads, since the first rolled out

Tata Motors Limited is one of the India's largest multinational automobile manufacturing company with 42 billion USD turnover. The company is a leader in development of commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The company is mainly located at India, Italy, Korea and UK. It has sales in more than 175 countries around the globe.

In 2008 Tata Motor’s purchased globally recognized British brands Land Rover and Jaguar for $2.3 billion from Ford. The companies did not look promising due to the financial crisis and the demand for luxury cars in

With the failure of the J.V. between the companies, Tata Motors decided to launch a new product in the market. It was the year of 1988 when Tata Mobile came into the market to compete with other LCV. It was little different from a normal LCV as it was a combination of a Car and a LCV.

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

Being an Indian conglomerate holding company with its headquarter in Mumbai, Maharashtra.. Tata’s have 30 publicly- listed enterprises with a market capitalization of approximate $134 billion. And it has its own respect for its values and business ethics since from 1868, that is for more than 148 years.

Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009-10. Tata Motors is the leader in the manufacturing of

TATA Motors is India’s market leader and largest automobile industry. It is established in 1945. First TATA vehicle rolled out in 1954 and today over 8 million vehicles ply on Indian roads. Consolidated revenue for 2013-14 is INR 2,32,834 crores (USD 38.9 billion). Over 60,000 employees will work in TATA Motors.

Indian automotive industry is one of the largest automotive markets in the world. India 's commercial vehicle and passenger car manufacturing industry is the sixth largest in the world, with an annual production volume of more than 3.9 million units. At present, Indian automotive industry is flooded with major domestic manufactures such as Tata motors, Maruti Udyog, M&M, Ashok Leyland, and global players Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo, Mini, and Datsun.

Sensing opportunity in fully built business segment, Tata Motors acquired Hispano Carrocera S.A., one of the

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

Due to continues changes across the globe in automobile industry which directly affects the Indian market. Liberalization is the key driver for the change and modernization in the Indian automobile market. In early stages the Indian

Today Tata Motors ranks as the world’s fifth-largest manufacturer of medium and heavy trucks—it has a 61 percent domestic market share in this segment—and has taken the number-two position for sales of passenger vehicles in the Indian market. It has also built a significant global presence, both through sales efforts in overseas markets (such as the former Soviet republics, the Middle East, South Africa, South Asia, and Turkey) and through acquisitions such as the takeover of Daewoo’s commercial-vehicle business in South Korea and the purchase of a 21 percent stake in the Spanish bus