Role Of Organizational Development At Tata Motors

success of Tata Motors. The significance of this research is that this dissertation would be useful

Organizational development or OD as it is widely known is a collection of change methods that try to improve organizational effectiveness and employee well-being. Change especially in a business environment is inevitable. Change can be a hard process with anyone especially when something has worked for you for so long. Organizational change can be difficult for people you’ve been with an organization for years and adapting to something new can be scary. Organizational development with any company is good because anything that can strengthen the employees will strengthen the company.

Tata Motors, India’s largest auto manufacturer have created the world’s cheapest car priced at $2,500 allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are located in India, founded in 1868. The group contains over 100 independent operating companies, located in more than 100 countries. Each company is under control of their own board of directors and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be Tata Motors. They were founded in 1945, which is headquartered in Mumbai produces different types of vehicles. These vehicles include passenger cars, trucks, vans, buses and military vehicles. Over the years Tata Motors have used a global strategy to

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

The higher exposure of revenues from export markets for TATA is contributing to the valuation of the company. In China the revenues in the past few years for JLR was stunning. This contributed to the immense revenues as well as the improved stock market performance. But slowdowns in growth rate in China, USA, UK and Europe is a cause of concern. But in this regard TATA JLR’s prospects is not hindered because the company targets its vehicles to the upper segments of the society. This can thus bring in more numbers.

Established in 1945, Tata Motors’ presence cuts across the length and breadth of India. Over 8 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company’s

Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a leading global automobile manufacturer. Originally it was manufacturer of locomotives named as TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie-up with Daimler-Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers, buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses, trucks and defense vehicles.

Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like excavators and earth moving equipment’s. When Japanese firms Toyota, Mitsubishi and Nissan entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA 709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and good after sales service.

• Tata Motors developed jointly developed by Tata Daewoo trucks, such as Novus trucks and buses with the world, including in the globuspallidus and StarBus. Tata began developing a new line of production competitiveness and fuel-efficient commercial vehicles face of international brands such as Mercedes-Benz, Volvo and Navistar brought into the Indian market

Perhaps everything we have is a gift and inheritance from nature and one that we are not guaranteed the end. What we have life, death, enjoyment of happiness, freedom, etc are gift. If we do not manage it well, its inevitable end is not guaranteed. So, we must learn to harness, ignite, re-ignite, protect, exploit, extend and preserve our heritage. It is every person responsibility to properly apply what he or she has in ways that maximize the best of its usefulness. And the field of OD is no exception. The organization experience called development is a test of every organization? commitment to the pursuit of new learning, and knowledge.

TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

An organization’s culture is the foundation of everything that goes on in the company. It is basically the personality of the organization. Culture is built over time and is an important element of an organization’s reputation. Who wants to work for a company whose culture reflects that they do not care about their employees? Fortune 500 companies have the distinction of turning high profits and the distinction of high employee satisfaction.

Strong market position: As the leading automobile manufacturer in India, Tata already established a strong position in the Indian market. Although Tata was mostly popular within the commercial vehicle sector, it started producing a variety of cars to attract more diversified consumers. Originally Tata’s main objective is to produce affordable cars to the general population, but in 2008, Tata

Before taking a leap into TATA motors, lets separate TATA first, and a small introduction to India 's most trusted company. TATA is one of India 's largest conglomerates, and is also the most respected company to emerge in India till date. They have their main businesses and companies in almost seven sectors. it aggregates about 2.8% of India 's GDP. Now coming to TATA motors, it is the automobile manufacturer of the TATA group. And they manufacture vehicles for all types of people ranging from villagers to high-class businessmen. They have set the class apart. They have tie-ups with Jaguar Land Rover, Fiat etc. They are leading in the commercial as well as passenger vehicle sector. And to add more fame to their reputation they stand in the fourth place for tractor manufacturing in the world. They provide all sorts of help to the farmers and villagers as they are the leaders in providing machines for agriculture. In this project we will study and learn up close about this company and making of their features and strategies which make them unique to the world .