Tata Motors International Acquisition Strategy

Through the Tata Megapixel marketing campaign need for a stylish, reliable, ecofriendly and economic vehicle will be created.

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like excavators and earth moving equipment’s. When Japanese firms Toyota, Mitsubishi and Nissan entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA 709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and good after sales service.

Tata motors limited is the India’s largest automobile company, with the consolidated revenues of INR 2, 62,796 crores in the year of 2014-15. It is the leader in the commercial vehicles in each segment, and among the top in the passenger vehicles with the winning products in the compact, midsize cars and the utility vehicle segments. The Tata motors group has over 60,000 employees are been guided by the mission “to be passionate in anticipating and providing the best vehicle and experience that excite our customer globally. It has been established in the year of 1945, Tata motors presence cuts across the length and the breath of India. Over 8 million Tata vehicles ply on Indian roads, since the first rolled out

Tata Motors Limited is one of the India's largest multinational automobile manufacturing company with 42 billion USD turnover. The company is a leader in development of commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The company is mainly located at India, Italy, Korea and UK. It has sales in more than 175 countries around the globe.

Tata Motors, India’s largest auto manufacturer have created the world’s cheapest car priced at $2,500 allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are located in India, founded in 1868. The group contains over 100 independent operating companies, located in more than 100 countries. Each company is under control of their own board of directors and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be Tata Motors. They were founded in 1945, which is headquartered in Mumbai produces different types of vehicles. These vehicles include passenger cars, trucks, vans, buses and military vehicles. Over the years Tata Motors have used a global strategy to

Tata companies include: Airlines, Automotive, Consumer goods, Chemicals, Defence & aerospace, Electrical distribution, Engineering services, Financial services, Healthcare, Information technology, Locomotives, Steel, Telecommunication and Real estate.

Tata Motors Limited is India's biggest vehicles organization, with combined incomes of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. It is the pioneer in business vehicles in every section, and among the top in traveler vehicles with winning items in the reduced, average size auto and utility vehicle fragments. The Tata Motors Group's more than 60,000 representatives are guided by the mission "to be energetic in reckoning and giving the best vehicles and encounters that energize our clients comprehensively." Set up in 1945, Tata Motors' vicinity cuts over the length and broadness of India. More than 8 million Tata vehicles employ on Indian streets, since the initially took off in 1954. The organization's assembling base in India is spread

The higher exposure of revenues from export markets for TATA is contributing to the valuation of the company. In China the revenues in the past few years for JLR was stunning. This contributed to the immense revenues as well as the improved stock market performance. But slowdowns in growth rate in China, USA, UK and Europe is a cause of concern. But in this regard TATA JLR’s prospects is not hindered because the company targets its vehicles to the upper segments of the society. This can thus bring in more numbers.

The acquisitions of both Jaguar and Land Rover has been making losses under their former owner ford motors however there was an Opportunity hidden in exploring the strong brand value and research and development eventually this opportunity was utilized to the fullest extent by Tata motors and its market capitalization now stands at 71,500 crore which is more than 3 times prior to acquisitions.

Tata Motors is India’s largest passenger automobile and commercial vehicle established in 1945 Listed on the New York Stock Exchange in 2004. TATA Motors is best example that has a number of Acquisition, subsidiaries, Associate Companies and Strategic Tie-up. One can attribute the difference in the outcomes to the differences in approaches to acquisition process. TATA employed a method which is directly opposite to Daimler. The essence of this method lay in respecting the existing culture rather than imposing a foreign culture. The expansion continues with the Acquisition of Jaguar Land Rover, the world’s most respectable and iconic brands.

Tata group is a conglomerate India company operating in over 100 companies within 7 sectors which include engineering, communications and information, services, technology, materials, chemicals, and consumer products. The company operates in more than 80 countries across 6 continents, and the group total revenue was approximately $83.3 billion at the end of 2011 fiscal year. Tata group employs over 425,000 people worldwide, and allows each company to operate independently. The group major companies include Tata Motors, Tata Steel, TCS (Tata Consultancy Services), and other major companies within the group. (Annual Report, 2011). Over the years, the group has embarked on the series of acquisitions to enhance market advantages as well increasing the group global exposure. One of the major acquisitions completed by the group was the Tata Motors acquisition of Jaguar and Land Rovers brands. On June 2008, Tata Motor completed the acquisition of Land Rover and Jaguar brands for approximately $2.3 billion. Tata motor raised $3.1 bridge loans from the consortium of more than 25 leading foreign and domestic banks to complete the acquisitions. The acquisition deal includes manufacturing plant, intellectual property rights, worldwide of sale network and advanced deigned centers based in the UK. Since Tata Motor acquisition of Jaguar and Land Rover, there are mixed opinion within the business circle whether Tata Motor has

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

Tata Motors offers the most comprehensive range of commercial, passenger and multi-utility vehicles and has continuously evolved, adding value to its product. Recognizing the need to transport goods speedily, conveniently and in a cost effective manner with comfort, style and ease of maintenance, Tata Motors developed the Tata Ace.

Today Tata Motors ranks as the world’s fifth-largest manufacturer of medium and heavy trucks—it has a 61 percent domestic market share in this segment—and has taken the number-two position for sales of passenger vehicles in the Indian market. It has also built a significant global presence, both through sales efforts in overseas markets (such as the former Soviet republics, the Middle East, South Africa, South Asia, and Turkey) and through acquisitions such as the takeover of Daewoo’s commercial-vehicle business in South Korea and the purchase of a 21 percent stake in the Spanish bus