Case Study : The Marketing Strategy

With recent economic crisis (2008), people globally tend to spend less of their money on travel. Regarding the hospitality industry, they would rather look for cheaper accommodation or room. With the crisis also affecting companies, business travelers are keener to find cheaper rooms or apartments to limit their changes.by offering cheap rents, AirBnB is offering an alternative solution to people and businesses, and is a good response to the crisis.

Airbnb, Inc. operates an online community marketplace for people to list, discover, and book accommodations worldwide via online

Airbnb is committed to keep a positive work environment for all employees to make everyone work efficiently together. The conflict resolution procedure has been made, as a foundation to ensure that the work environment will stays positive which is under the workplace rights against conflict and harassment at workplace, in the workplace policy have to include informal and formal conflict resolution which to divide small issues at workplace which can be deal within a short time or small action and with the bigger issues at workplace that can be take to the legal team to solve the conflict that will meet both side satisfaction.

What is Airbnb? Airbnb is a “marketplace for people to list, discover, and book unique accommodations around the world” (Airbnb, n.d.). People travel the world to see and experience different places and cultures and this is exactly what Airbnb allows. The company’s mission is to create a world where you belong, anywhere you are, bringing all countries and cultures together.

Services provided to visitors include rating, review of previous guests and other users’ recommendation and so on. So far, Air B&B has experienced enormous success with over 1 million hosts and travelers, over 10 million nights booked. 

With the development of multi-sided technology platforms known as the "sharing economy” have enabled people to use under-utilized inventory via fee-based sharing apps. Users of these apps have eagerly embraced these services offered by companies like AirBnb. These services have grown rapidly and seem to be taking over the hotel industries. At the end of the day, convenience is the most important aspect of why these businesses are so successful. They offer a large amount of inventory at the tip of your fingertip in a convenient app. AirBnb appeals to people who like to travel affordably. These travelers like to enjoy new cities and want to spend their money on exploring and experiencing the city and not spend all of their money on hotels. Meanwhile, the hosts are owners or renters who are willing to rent out their places for a fee. Some do it to make more money, others do it because

The primary weakness of WTS Travel and Tourism Private Limited (WTS Travel) lies with not keeping up with the technological progress in the cultural tourism industry, its online booking services competitors like Expedia have already captured a large portion of the cultural tourism industry. Therefore, to thrive in this disruptive nature of the new economy, WTS Travel must tap on is the rising use of Airbnb (Goldman Sachs, 2016). Airbnb is a rapidly expanding peer to peer marketplace and homestay where homeowners can rent out their local homes to travelers.

For the travel enthusiasts, whether it is hotels, motels, or rental, they may not need the most luxurious swimming pool. It's a comfortable bed and a cup of warm coffee in the morning. Travelers who travel need a new alternative to hotel accommodation. An entry point that connects people and people, rooms and rooms, as well as culture and culture. Those who have traveled will find that low-end hotels in good locations are expensive, while cheap motels are incredibly remote. Airbnb, low-end hotels, and motels can categorize into travel lodging. When people choose the travel lodging, they want to see cost-effective alternatives. The emergence of Airbnb has dramatically changed our travel lodging. Therefore, Airbnb is the best choice for people seeking cost-efficient, time flexible, and multiple location options when in search of a place to stay during their travels.

The common partnerships happen between the hotels and the airlines, but, now-a-days, some of the airlines started to build the partnerships with the vacation rentals such as, Airbnb.

Airbnb is a peer-to-peer online marketplace and homestay network that enables people to lease or rent short-term lodging in residential properties, with the cost of such accommodations set by the property owner. Like all hospitality services, Airbnb is an example of collaborative consumption and sharing. It created jobs which achieve earnings of the sellers and savings for buyers. Airbnb profits mainly from charging a 3% service fees of renting room to the owner and 6-12% of booking price to renters. Combined the low overhead of a web-based hoteling application, and the unique experience provided to their customers, Airbnb appears to be highly valuable to their customers. So how does Airbnb strive to be valuable?

However this has not stopped Airbnb from expanding its business. Now Airbnb has created a special category for business travelers. It has created a separate dashboard for corporate bookings which was launched in July 2015. Around 5,000 business travelers use the platform from 2,000 cities across the world.

Because of the large amounts of profits and turnovers that are allegedly not recorded and taxed, some Lobbyists, like in Madrid, have successfully laid out restrictions as well as penalties on Airbnb because of its competitive nature and tax related problems. This becomes a matter of concern to the company as its reputation may be at stake. Competition is also another factor that has raised concerns and this mainly comes from new entrants which have better strategies, (Mario, 2015). They include Home-Away, Wimdu, Booking.com, Expedia, Travelocity, Trivago, and TripAdvisor. The

Airbnb is designed to connect travelers with property owners in their chosen destinations. Those property owners can offer anything from a spare couch to a whole house and rest easy knowing somebody somewhere will have use for it sooner rather than later. It’s a wonderful system and those who rent their properties through Airbnb can expect to earn at least a couple of hundred extra dollars a month. I’ve been renting out my spare room through Airbnb since the early days of the site and in that time I have built up an extensive knowledge of the hosting process and what it takes to become a legitimate Airbnb success story. Read on for a plethora of helpful tips on beginning your stationary journey as an Airbnb host.

The sharing economy is disrupting a number of industries and travel is but one. Emerging growth companies like Uber and AirBnB best exemplify this trend. In the vacation home rental space, VRBO, Vacation Rental by Owner, part of the HomeAway network, is another company leading the way with AirBnB in the vacation rental sharing economy.

AirBnB is a project initiated to get the money lent out an extra room. And it was spread by the house poor around the world.In addition, travelers from around the world liked AirBnB with variety of experiences which cannot give when they staying at hotels. Whenever customer wanted to find something special for their travel, it should be a good chance to make an idea with different concept for AirBnB business. We