Case Study: Union Baristas at Starbucks? Essay

* Starbucks was one of the Fortune Top 100 Companies to Work For in 2008. The company is a respected employer that values its workforce.

I believe that Starbucks have to understand the employment rules and regulations at the host government, one example which show that how much critical to understand the

A Union is a group of workers who wanted something better from their company or facility, they are called strikers. Unions benefit workers in many ways, they help get workers' rights. Unions  are formed because their working conditions are irritable. They all needed and wanted a change; Labor Unions were created to help the workers with work-related difficulties such as low pay, unsafe or unsanitary working conditions, long hours, and other situations. .

Starbucks has an advantage over its competitors because of their strong, distinctive competencies. According to the article on NASDAQ "Starbucks targets a more affluent demographic of coffee drinkers that typically exhibit strong brand loyalty (Trifis Team, 2014)." This distinctive competency derives from the company 's philosophy to have a "commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly (Starbucks, 2016)." The organization is committed to an excellent training program that reinforces staff competencies and engagement to the company culture. Starbucks CEO Howards Schultz, states in his book, Onward, "[Employees] are the true

Unions do provide a lot of good services to its members, such as higher wages, better hours, more benefits, and safer working conditions. There is a price to pay for these services, though. Every union requires its members to pay dues, whether they are in the form of a percentage of each paycheck, or a flat rate. The money form dues goes towards lobbying politicians to pass union-friendly legislation, or better labor laws. The money also finances officers in the union organization, who are the ones calling the shots, as far as labor negotiations are concerned.

Labor unions are a gathering of people for a united cause. People within a labor union fight for common goals such as better pay and fair working conditions. In most cases when a union attacks a certain aspect it is so they can all acquire the same out come, such as raising the minimum wage to twelve dollars an hour for all. The primary reason unions were created was because workers weren’t always treated appropriately throughout history. Industrial leaders would make maximum profit by making their employees work twelve to fifteen hour workdays for seven days a week and they would only earn pennies for each hour of work. The conditions in which employees conducted work was unsafe and unhealthy yet no one could complain because they could not afford to lose their job. This is when labor unions were introduced, at first they started off small only pertaining to a specific geological area in regards to a specific craft such as shoe making in Philadelphia. The smaller unions are known as locals, an employee affiliated with the union is then appointed as a liaison between their fellow workers and the corporation making them the shop steward. However, people realized they held power in numbers and ultimately national unions were established such as the, Knights of Labor.

The problem of controversy sparked from a video created by a regular Starbucks costumer and conservative Christian Joshua Feuerstein, who claimed “that Starbucks wanted

Labor unions are an organized association of employees who come together who would all like to better the relationship with their employer. They have power to impact things such as wages, job training and other work related issues. So why would employees want to start and organize a union? Well, one reason employees would want to start a union it’s usually because employees are dissatisfied with something in their job and they would like to fix it. The ‘things’ they would like to fix could range from something as basic as wages and to job security (Hunter 1).

Being a part of a working union comes with a lot of benefits, for example, most workers that belong to a union have a better set wage than those who do not. Also, “Some 93% of unionized workers were entitled to medical benefits compared to 69% of their nonunion peers” (The pros of Joining a Labor Union). Union workers are not easily fired, they have a lot

A major topic that comes up with unions is getting better wages for the employees. This is one of the main reasons that unions came to be. Workers of all fields were tired of being paid unfairly by big companies. They realized that they needed a way to organize themselves to fight for better pay. Unions helped aid in this fight. According to History.com, “ The formation of the Federal Society of Journeymen Cordwainers (shoemakers) in Philadelphia in 1794 marks the beginning of sustained trade union organization among American workers.” This was the first time workers tried to organize themselves to get more money for what they did. A key way that unions used workers to make businesses meet their demands was organized strikes. With these organized strikes, the big companies had to comply with some of the demands to raise the employee 's wage, or it would cost them more money in the long run. Strikes are a very powerful tool that unions have used often in the past. Unions orchestrated the strikes in the past pretty well, and the majority of strikes accomplished the goal they were trying to complete. Unions have always fought with companies to give the workers the pay they deserve.

This is why, Starbucks places a great deal of effort into seeking the thoughts and opinions of its employees, and they value what the Baristas have to say, because they are the ones in direct contact with the company's customers. By regarding employees as communicators of its brand, Starbucks is manifestly taking a different path toward brand management than those normally followed by other marketers. Employees at Starbucks share a common goals and have common belief in the product they sell.

Starbucks is a very popular (-- removed HTML --) coffee franchise (-- removed HTML --) that came under a bit of scrutiny recently. This scrutiny is due to their policy concerning non-customers requesting to use their rest-rooms. A manager of a Starbucks called the police and requested that two black men be removed from the Starbucks because they were not making an order. This led to an uproar by consumers across the country, and Starbucks taking a second look at their training program. Starbucks decided to improve their training program with an updated look at identifying racial injustice.

Starbucks is one if not the largest growing coffee shops in America. It has started a war on coffee. Starbucks has taken its franchise and expanded all over the world and really placing a Starbucks in just about every corner. It went back to its hometown and opened up a café. It happened right after Dunkin Donuts which was an England franchise and began advancing west and it now in three locations in Southern California. Dunkin Donuts opened up its store on Santa Monica boulevard in Los Angeles there was a mass of people lined up outside. McDonald’s, Dunkin Donuts and Starbucks have been fighting for the position for serval years and the battle is escalating fast.

Please answer all the following questions as they relate to the case. Please utilize as much outside resources as you deem necessary to reinforce your answers—especially the last question. Remember that this case is over 10 years old and Starbucks has changed since then.

With Starbucks being on basically every corner, it is hard for other coffee shops to come in and be competitive. Another ethical issue that Starbucks faces is their use of hormone-addled milk in their coffees (Ferrell, Fraedrich, & Ferrell, 2015). With all of Starbuck’s unethical aspects and criticisms of their company, they are well-known for their ethical values. One of their top ethical attributes is their employee relationships. Their employee relationships with the company are what Starbucks is known for if you work for them. Starbuck’s offers their employees top healthcare and benefits. Naturally, their employee turnover rate is not high, and as I stated before, they are one of the top companies to be employed