Case Study : Victoria 's Secret Store

London fashion designer, Mary Quant, had introduced her very own mini skirts shortly after Andre Courrages had released his line of clothing in which by then Quant’s mini skirts soon became part of a new “mod” style (Pendergast). The popular mini skirt that revealed the legs made women feel a little uncomfortable because of how short it was so they often worn the skirts with go boots (Pendergast). And because of Jacqueline Kennedy, first lady at the time, simple, elegant designs along with casual clothings were also very popular. Casuals like slacks, shorts, and fitted tops were accessorized and worn with a scarf tied around the hair which would be bouffanted along with big sunglasses to add a nice touch to the look for young women as men’s casuals were like t-shirts and blue jeans (Pendergast). Having then, “men’s suit became sleeker and were often accessorized with bright, bold shirts and high-heeled boots” (History of 1960s). Like those blue checked Tommy Nutter suits, the flamboyant look signalled by wider trousers and lapels opened up a new door to the hippy fashion (History of

The primary objective of this paper is to address three key problem areas within JCPenney: age diversity, sexual harassment, and lack of organizational commitment. These specific problems have led to many challenges for not only management, but also for employees. Without motivated and satisfied employees, the JCPenney business has been trickling down. The dissatisfaction of employees has been represented through the decrease of productivity, morale, and enthusiasm towards the retailer. Due to the growing generational gap, there has been a notable increase in workplace deviance behavior. In addition to that, with all of the recent changes within the company, employees have felt neglected due to the lack of communication

Victoria’s Secret goal is to increase its profits by 10% and also to maintain and gain customers’ loyalty and their satisfaction. Company’s main goal is to maintain existing customers and gain new ones. Victoria’s Secret is very profitable and well-known brand all over the world and especially in US. Therefore, by launching this new line, Victoria’s Secret does not necessarily aims for enormous increase in profitability but increase in customer-company relationships.

Socks leveled the knee with an affixed tassel. Robbed in custom made cloaks and capes that drape the body, men’s fashion marked a powerful statement. Designed differently quickly identified position, kings, lords, nobles, knights and peasants. Nonetheless, clothing was warm and comfortable and always suited for battle. It appears the fashion design switched because currently lady’s garments resemble the men of the medieval era. Yet during that period, lady’s gothic robes swept the floor surrounded with a matching scarf and cape. The chosen cloth, whether for men or women, usually radiant in color, portrayed the crafty work prepared by selected seamstress (Bednarz, Miyares, Schug, & White, 2006). My love, words are too vague to put into picture the beauty of these incredible clothing.

While they may have known about the trademark dilution that it may cause, I feel that they were under the impression that they could get away with it since they are just a small shop. For a small company having a similar name to a large company could spark interest and revenue. At the same time Victor Moseley’s name being used could have honestly just been what they were thinking, and it could have innocently been used. I believe that while they have the right to own a legitimate company and name it how they choose. The fact that the company name was very similar in nature is a shame, as it does create some confusion as to who owns the store, Victoria’s Secret or the Moseley’s. This confusion is what creates a dilution of the trademarked name Victoria’s

Locating desired merchandise: I found that locating the desired merchandise, khaki pants, was a little difficult. Once I navigated to the women’s pants section I found that J. Crew had broken up the pants into the way they fit. I had no way to refine my search on this page. However, when I typed exactly what merchandise I was looking for in the search bar on the home page I was able to find the khaki pants quickly. Also, when I used the search bar I was able to refine my search with tabs reading women, men, girl, or boys.

“In the 1990’s somehow “Sagging” became a trend among young and some older men. This form of dress was worn in prison as an easy access for those labeled as “Punks.” Pants were worn to permit others to have their way with those who wore the “Punk” label. The appellation 'sagging' in fact refers to: the wearing of one’s pants beneath the waist, in a address that it reveals some allotment of the person's underwear. This appearance is also accepted as “Low Riding” which the pant leg is tight at the ankle. “Skinny Legs” is another name for pants that are worn lower than the waste line and its name depicts the

When Fabletics' inexpensive, yet high quality, workout clothing appeared in 2013, no one really expected the athleisure brand co-founded by Kate Hudson and JustFab to have a $150 million year by 2015. Leggings sold by subscription is certainly a unique business model, but one that any woman who prefers wearing comfortable, flattering clothing as often as possible would say the concept is fabulous. Obviously, Kate Hudson knew exactly what women want; enough leggings to wear them everyday at still look put together. Now, Fabletics sells swimsuits and dresses that are stylish enough to wear out on the town. Made of the same fabric as Fabletics' leggings, the dresses tuck everything in, therefore, no spanx needed.

Though Victoria’s Secret and Frederick’s of Hollywood are somewhat similar, they do have some differences. Beginning with Victoria’s Secret, their products include bras, underwear, pajamas, workout clothing and beauty products including perfume, makeup and body care. Their sizes for bras do not go beyond a 40DDD, and their panty, sleepwear and workout clothing range from sizes XS to XL. They also have a section called PINK that has all of the same things for a younger age group, but they include apparel. The color scheme of the main line is black, white and hot pink, while the PINK section of the website is very bright and colorful.

They were worn over a white shirt-like dress that went to knee length called a chemise. The stays would end in a point, just above the abdomen, and were laced very tightly. Because of the tightness of the stay, breathing and movement were very difficult.

Twelve items selected from my closet for this project. They were manufactured in China, Vietnam, Pakistan, Turkey, India, and the U.S. Five countries in this list are located in Asia; The U.S, China, and India are three of the six contemporary world powers. For physical locations, both of China and Vietnam located in the East and Southeast Asia; India and Pakistan located in the south Asia; Turkey located in the Middle East, and the U.S located in the North America. Despite I purchased those clothes in the U.S, according to the chart, it is easy to observe that six items were made in China, and two made in Vietnam. This fact reflects that China and Vietnam became significant signs of manufacturing in the world. In addition, the larger

To accentuate the hips even more, slit side pockets were present (Payne, 256-257). Subsequently, the 1960’s brought the emergence of miniskirts, which was then a public shock for it was not considered tamed. Minis were pioneered by Mary Quant and made trendy by Andre Courreges (Murray, 112-113). Meanwhile, pants suits for women were popularized in the 70’s. They were first introduced as skinny and tailored, leaving little space for legs. Then they evolved into a flared leg style, with a wide opening at the bottom, or bell bottoms (Payne, 261). “Pants appeared in every form imaginable, from divided skirts and culottes to the classic, pleated-front tailored pant and the baggy ‘Fred Astaire’ version.” (Murray, 116)

The Victoria’s Secret (owned by US Limited Brands, Inc.) sells women’s intimate and other apparel, personal care and beauty products and accessories under the Victoria’s Secret and La Senza brand names. Victoria’s Secret merchandise is sold through retail stores, its website, www.VictoriasSecret.com, and through its catalogue. Through its website and catalogue, certain of Victoria’s Secret’s merchandise may be purchased worldwide. La Senza products may also be purchased through its website, www.LaSenza.com.

Victoria's Secret has a stronghold on the lingerie market. Its store sales this year brought in over $6.1 billion, Even so, some are saying that Victoria's Secret's explosive success might start tumbling because of the paramount demographic of millennials and their changing attitudes. Research analyst Nikki Baird of research firm RSR explained in Forbes how many retailers are trying to cater to millennials to save themselves, but millennials' preferences may not fall in line with what Victoria's Secret stands for. The lingerie industry is going through enormous changes. Thin, models have been replaced by body types that more similar to the everyday

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).