Victoria Secret Essay

While they may have known about the trademark dilution that it may cause, I feel that they were under the impression that they could get away with it since they are just a small shop. For a small company having a similar name to a large company could spark interest and revenue. At the same time Victor Moseley’s name being used could have honestly just been what they were thinking, and it could have innocently been used. I believe that while they have the right to own a legitimate company and name it how they choose. The fact that the company name was very similar in nature is a shame, as it does create some confusion as to who owns the store, Victoria’s Secret or the Moseley’s. This confusion is what creates a dilution of the trademarked name Victoria’s

Victoria secret- So, I went to Victoria secret because my boyfriend and I , we were walking around the mall and decided to go in. I mostly shop at the PINK section, so there's mostly young teen girls and young adults. I notice some couples , and a pattern that most of the guys were on their phone. The girls seem busy , and very focus

American Eagle Outfitters launched its lingerie sub-brand, Aerie, in 2006 (“Investor Information,” 2014). The market for

Did anyone ever tell you that Victoria's Secret Angels don't wake up that way? The runway models spend their days in the gym, training for the big day with the world's best fitness trainers and health coaches.

Kate Spade, founded by Kate Spade and Andy Spade on January 1993, is an American fashion design corporation for clothing, handbags, jewelry, and other accessories. Currently, the organization had been in a competition with Coach Inc. and Michael Kors since its establishment. However, Kate Spade demonstrated the key elements of critical thinking necessary to turn risk into opportunities, which ultimately resulted in organizational success in the fashion industry.

Victoria’s Secret is a retail store, which offers a wide range of lingerie, beauty products, clothes and accessories. Victoria’s Secret is owned and run by the Limited Brands Company. It accounts for more than 50% of Limited Brands’ corporate profits. Victoria’s Secret owns more than 1000 stores all over the United States. It is the most popular brand of lingerie in the US.

Victoria’s Secret, the company that is the most famous manufacturer and marketer of women’s premium lingerie, womenswear and beauty products, and is famous for its models wearing angel wings, warned its investors. The stock is now down more than 25% so far this year and more than 40% over the past 12 months. One of the reasons for that is that Victoria’s Secret killed off its swimwear line last May. However, according to L Brands (retail company that owns Victoria’s Secret) words, the lack of swimwear contributed just to 6% of the overall drop this month. The bigger problem is Amazon. The Wall Street journal reported earlier this month that Amazon is planning on creating its own line of affordable

Victoria’s Secret has a valid intellectual claim against Victor’s Little Secret because of the adult novelties and hosiery items that they sell. Lanham Act is a federal law that protects trademarks (Lau, 2012, p. 289). “A trademark is any kind of name, logo, motto, device, sound, color, or look that identifies the origin of a particular good or service. Something begins to look like a trademark when a consumer identifies it with a particular origin (Lau, 2012, p. 290). Roy Raymond opened up Victoria’s Secret in 1977; and “chose the name ‘Victoria’ to evoke the propriety and respectability associated with the Victorian era; outwardly refined, Victoria’s secrets were hidden beneath” (Business Insider, 2015). A name is important in a business; in fact, Victoria’s Secret name weight with literary importance. The store did not start off being successful; furthermore, he was near bankruptcy after opening up three more stores by 1982 and sold the store in 1982 to Leslie Wexne (telegraph).

Victoria Secret was founded in by Roy Raymond, and his wife Gaye, in San Francisco, California, on June 12, 1977. The company got its start when Roy Raymond was trying to shop for lingerie for his wife. He’d gone to a department store to make his purchase, only to find himself deeply uncomfortable and made even more so by saleswomen scrutinizing his presence there. “When I tried to buy lingerie for my wife,” Raymond told Newsweek in 1981, “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.” Raymond saw an opportunity in his discomfort and in 1977 borrowed $80,000 to open Victoria’s Secret as a store designed originally to make men comfortable when buying lingerie for their wives.

Additionally, most of the clothing industries operating in Australia, one or two companies are specialized in the production of a lot of products which are normally sold at the national level, again a good number of smaller clothing companies work in local, in cities or within the state territories. The diversity of the market looks more fruitful for companies to serve in a specialized niche market and to build a number of semi-monopolistic market spaces. Clothing market and some of the similar industries in Australia are always determined by the climatic condition and people's lifestyle. This decides how the people spend on clothing and the kind of clothes which normally being bought, for example clothes such as sports wear and casual wear. It's however,

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

Since joining Editor Anna Wintour, she tried to improve the status and reputation of the magazine in order to be better that the

Laws: Other countries have different laws regarding distribution, manufacturing and advertising. If the products are being manufactured in Thailand, there might be import tariffs.

In her interview with Motto, Victoria’s Secret Model Erin Heatherton admitted, “My last two Victoria 's Secret shows, I was told I had to lose weight. I remember staring at my food and thinking maybe I should just not eat.” Erin, like many, was pressured by Victoria’s Secret and societal standards to get a near perfect body image. Stores and their advertisements influence how humans behave, see themselves, and think of other people. Stores can affect consumers in negative and positive ways. Victoria’s Secret, known for its quality lingerie, has also branched off into perfumes, apparel, and lotions. Their audience encompasses mainly ranging from preteen to middle aged ladies. Many of their target audience members are easily influenced by Victoria’s Secret’s advertisement strategies and sales. Victoria’s Secret at the Empire Mall in Sioux Falls attracts customers with elaborate displays, and periodic sales and erases identity by creating a false sense of normalcy.

Her transformation of Burberry had become a text book example of how to transform a business that other luxury brands are sometimes said to be “doing a Burberry” (Financial Times 2004). In 2005 Angela Ahrendts, replaced Bravo as Chief Executive who made changes to Burberry product line by making checks more stable and by focusing more on higher-margin products like handbags and perfumes (Friedman 2011).