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Case Study: WVMPHP

Decent Essays

1. The mission of West Virginia Medical Professionals Health Care Program (WVMPHP) is to provide confidential mental health and/or substance abuse treatment for the healthcare professionals across West Virginia. Collaboration is key to advance growth, which leverages the strengths of all the organizations working together to achieve common goals. WVMPHP should conduct a SWOT analysis to identify their organizational strengths, weaknesses, opportunities, and threats. A SWOT analysis, should be utilized in conjunction with a strategic planning process to enable WVMPH a detailed assessment of their current financial resources. Having established strong collaborative partners across West Virginia, receiving national attention, and positive outcomes enhances the credibility of WVMPHP. 2. A planning analysis is needed to ensure diverse financial support and implement a fundraising plan. A detailed plan provides a yearlong plan to identity potential avenues of support and assignment for staff to complete. WVMPHP appears to have not developed a strategy for annual revenue support and an analysis will target income sources. Fundraising strategies to explore can include quarterly direct mail newsletters, e-mail and social media updates. Since WVMPHP is a statewide organization events should be …show more content…

As a relatively new organization, WVMPHP is faced with the challenge of developing their donor base by educating them on their mission and goals. There are several strategies WVMPHP can leverage to develop an informed business donor base. Creating a fundraising committee under the board of directors or hiring a part-time staff member to secure business donations. WVMPHP will need to establish responsible individuals for the purpose of seeking charitable donations. Special events like a gala or dinner can yield high revenue returns and the opportunity to educate the community about WVMPHP. Other fundraising strategies to explore are direct mail or personal

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