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Catering Business Plan

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Beli Fire

Business Plan
Prepared November 19, 2012

Contact Information
Meagan Lydon
Meagan.Lydon@email.com
Table of Contents
Executive Summary
Objectives 3
Organizational Vision 3
Description of Legal entity and ownership 3
Start Up Performance Table 4

Company Company Summary 5 Mission Statement 5
Keys to Success 5

Strategy and Implementation Marketing Plan 6
Contingency Plan 8
Measurement and Tracking 11
Evaluation and Follow-up 12

Financial Plan
Break Even Analysis 13
Profits and Loss Statement 15 Personal Plan 16

Appendix Start-up Summary 4 Break Even Analysis 13 Profits and Loss …show more content…

After opening, Beli Fire will use the following to continue to move forward:

* Stress word of mouth through satisfied customers * Direct mail brochures to middle income families in the local area * Create a newsletter and emailing list, for satisfied customers to advertise special menu items and promotions

Positioning

For busy families whose time is at a premium, but require a healthy home cooked meal with easy preparation and delivery methods. Beli Fire catering provides the solution to a home cooked meal. Instead of visiting a restaurant not knowing what’s in your family’s meals, Beli Fire ensures they cook with the most healthy and satisfying ingredients. With the delivery option, you can have your meal delivered hot and ready to eat right to your dining room table.

Pricing

With a competitive local catering market, there is a fine line when pricing out each meal. Beli Fire needs

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