Beli Fire
Business Plan
Prepared November 19, 2012
Contact Information
Meagan Lydon
Meagan.Lydon@email.com
Table of Contents
Executive Summary
Objectives 3
Organizational Vision 3
Description of Legal entity and ownership 3
Start Up Performance Table 4
Company Company Summary 5 Mission Statement 5
Keys to Success 5
Strategy and Implementation Marketing Plan 6
Contingency Plan 8
Measurement and Tracking 11
Evaluation and Follow-up 12
Financial Plan
Break Even Analysis 13
Profits and Loss Statement 15 Personal Plan 16
Appendix Start-up Summary 4 Break Even Analysis 13 Profits and Loss
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After opening, Beli Fire will use the following to continue to move forward:
* Stress word of mouth through satisfied customers * Direct mail brochures to middle income families in the local area * Create a newsletter and emailing list, for satisfied customers to advertise special menu items and promotions
Positioning
For busy families whose time is at a premium, but require a healthy home cooked meal with easy preparation and delivery methods. Beli Fire catering provides the solution to a home cooked meal. Instead of visiting a restaurant not knowing what’s in your family’s meals, Beli Fire ensures they cook with the most healthy and satisfying ingredients. With the delivery option, you can have your meal delivered hot and ready to eat right to your dining room table.
Pricing
With a competitive local catering market, there is a fine line when pricing out each meal. Beli Fire needs
Friends restaurant is a privately western cuisine restaurant offering product and service with first priority for customers. The level of the restaurant is 4 stars. Mid scale of service provides for customers. The restaurant will be open open seven days a week, lunch and dinner.
Enjoy Mediterranean fare at Mylos Greek Restaurant. It's nestled inside of the ChateauBleau Hotel and features a bright setting with linen-clothed tables. Owned by the Grillas family, Mylos Greek Restaurant serves traditional dishes to guests of the hotel and locals. An appetizer of grape leaves stuffed with rice and herbs, smoked salmon with capers, grilled octopus or roasted eggplant make for tasty choices. Guests can feast on an entrée of leg of lamb with seasonal vegetables, seafood pasta or chicken kebab. Sandwiches, burgers, salad and combination platters are also on the menu.
We base our restaurant off Lawan's Soul Food Restaurant. Lawan's Soul Food Restaurant is a family owned business with "home style family recipes" made to a new modern twist in Charlotte, North Carolina. Lawan's Soul Food Restaurant has family atmosphere where the food is hot and loyal customers stream in all day long. Lawan's serves lunch and dinner as well as providing catering services to local business and the neighboring residential community. You can enjoy mouthwatering fried or baked chicken a crispy fried salt and pepper catfish dinner or smothered pork
Also they can have a wide array of choices since they do not have to keep large quantities of all items in stock. They should also offer a little flexibility to the customer by letting them bring some idea into the catering service that they may have, or have seen some other place. This will show that they are interested in the needs of the customer as well as offering them goods and services for profit. This ultimately could be a way of marketing research that helps the company stayed informed on the introduction of new products in the industry.
Response forms:the production will be appropriated in the store by food services. The diet will be grilled on site, rejecting for some of the cooked goods. A fulfil will attend them and consign clients water. The assistant will prospect what consumer would like to make fresh their body, it will be confined up the booking by the server. The waiter or waitress will deliver the soft-drinks or water and bring the ordered if the client is standing by.
In its nautically inspired and chic eatery, Ke’e Grill serves classic American fare with a seafood emphasis. Appetizer options include the spicy volcano grilled shrimp, the mussels rustica in a tomato and white wine sauce and the baked blue crab cake with a tangy sauce. House specialties include the macadamia nut crusted yellowtail snapper with tropical fruit salsa, the baked grouper with crispy lobster gratin and the seasoned bread crumb-topped broiled sea scallops. Ke’e Grill also has a delectable array of meat entrees, such as the Hawaiian marinated filet mignon, the grilled maple mustard center cut pork chops and surf and turf combination meals. For a sweet end to your dinner feast, try the strawberry shortcake with fresh whipped cream.
Affordable vehicles aims to provide vehicles of various kinds, ranging from small cars, vans, utes, suv and some luxury cars. There is a need in Brisbane for a large selection of quality used cars, and Affordable vehicles will sell these top-quality used vehicles at a competitive price. The sales manager has over 9 years of experience in new and used auto sales. I will continue to develop the excellent working relationship with local dealers and auctions to bring the savings to the customer.
My objective is to obtain a cooking or a prepping position at Frontera Grill. I first heard about your restaurant when I was younger. I was watching your show One Plate At a Time. Then I heard that you guys were hiring and I saw my opportunity to work at your wonderful restaurant. I know that Frontera cooks authentic Mexican food and it sticks to the roots but with a modern twist to it.
Chow down on classic American fare at Nic's Grill. It has a diner-style setting with counter seating, TVs to view the latest game, a menu written on a chalkboard and an open kitchen to watch the cooks hard at work. Nic's Grill serves breakfast Monday through Friday with plates of pancakes, omelets, chicken-fried steak and more. This restaurant offers lunch and is known for its burgers, as well as tasty curly fries. Daily specials, hearty sandwiches and combo meals are also on the menu.
Without a proper advertising, the percentage of our business to be known by the market is lesser and it will be harder to penetrate into the current market without introducing our products as new comers as there would be much competition from the well established markets. One of the approach used to introduce our services to the public is by providing leaflets and brochures about the current promotion which Top Take Away restaurant is having and as well as our menus. There will be also some food coupons attached together with the brochures for the individuals of the public to use in our restaurant during their visit to our restaurant. Advertising is an important marketing technique to the demand of our brand and to let the people around us to be aware of our brand which is “Top Take Away
Establish a partnership with local food takeout and delivery services such as BtownMenus and Mr. Delivery, and offer unique food specials through these companies.
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
Benihana restaurants are traditional Japanese hibachi steakhouses, which feature the Japanese cooking method known as teppanyaki. There are key attributes that separate Benihana from other restaurants. One is true Japanese authenticity. Every item that is used in construction of a restaurant is 100% authentic and imported from Japan. In addition, each restaurant is built by Japanese carpenters. All chefs at Benihana are native Japanese with three year formal apprenticeship. The
The restaurant also offers great service and has a variety of different kinds of food, which you can decide on. The guests are
EGL established in 1986 in Hong Kong by the number of those who are familiar with Japanese culture and tourism. The business in the early stage is mainly focus on serving the Hong Kong tour that travel in Japan. Those founders adhere to “honestly”, “Customer-oriented “and “improving the service continuously” as their aim in developing their business. They provide a unique staff training activities, leading to the heart of all employees providing quality personal service to customers. And they emphasis their product are value for money.