BSBADV507 Develop a media plan Part A: Define the media requirements: 1. Review the requirements of advertising brief and organisational business requirements, outline target audience characteristics and prepare a detailed consumer profile report by covering the demographics factors such as age, sex, education, marital status, occupation, nationality, first language, children and income level. Puffers Pastry target audience characteristics: • Analysis of current customers: Puffers Pastry is a new patisserie products are food and drink, company is considered themselves in groups of dishes of styles of taste and targeting at customer age unlimited of both male and female. The Puffers Pastry is more focusing on online advertising which …show more content…
The tables and chairs will be character build form oak and the covering of chairs will be green colour material and richest cushioned for relaxation. The table ceiling will be variegated woodland green coat. Plants will overflow in golden containers. The ceramic and eating tools will be divergent and spend more money from ancient also carefulness accumulation. • Prestigious medium:preserve a high median of food description and services. Support outstanding live enjoyment without a cover break and confirm a friendly satisfying atmosphere. Repose monthly advertising in community communication. A max of the consumers will be individual who appreciate a rest atmosphere, communication and enjoyable with table game. • Response forms:the production will be appropriated in the store by food services. The diet will be grilled on site, rejecting for some of the cooked goods. A fulfil will attend them and consign clients water. The assistant will prospect what consumer would like to make fresh their body, it will be confined up the booking by the server. The waiter or waitress will deliver the soft-drinks or water and bring the ordered if the client is standing by. Relevant creative requirements Market
It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).
Then they will prepare the food ready to cook it and will store the prepared ingredients safely at the correct temperature. They will then wait for the person at the end of the chain – the consumer – to come to the restaurant to cook it for them. This is good for the producer because money will track back to them through the restaurant gaining the money from selling the meals. The money goes into the restaurant from customers pockets, and then the restaurant will use a portion of this money to re-purchase some supplies from the producer. This is when a good working relationship will develop between them as they will gain more sales and earn more money back.
The Food and Beverage service wraps the knowledge, technique and skills essential for those studying and working at different levels in the food and beverage sector. The operations in this department are constantly improving and developing over the years together with progress in the quality as per the ever changing customer needs and industry demands. The long established perspective of food and beverage service was considered as just a delivery process with customer being recognized as a pliant recipient of service. But now, the vision has changed to a much broader and wider extent. The customer is now seen as a prime center to the process and has an active participation in it. Accordingly, to identify the guest’s expectations has become very critical for the success of this industry.
Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.
The operation process will be full vertically integrated; there will not be an out sourcing of recipes or the preparation of the meals. as it is our core competence so we will ensure that all activities are produced internally and ensure that there will be no imitation,
Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.
Identify an advertising opportunity for a client of your own choosing. Develop a Creative Brief to deliver a minimum of three executions as part of an integrated creative campaign. You will need to provide a Creative Strategy for the campaign and a Creative Rationale for each of the executions developed
They serve many types of coffee and drinks, fruits, bread sometimes salad, chocolate bars and sweets and those foods are served ‘ready to eat’ for the customers.
When you think about the modern dining room furniture, you are spoilt for choice due to availability of numerous design options. Despite the fact that the ideologies directing modern styles are similar even in the dining room furnishings, individual requirements can be captured in the customized types of the dining room furniture. There are people who prefer to have one hundred unique items, the customized sets may be ideal for such kind of people since they can describe their preference in terms of appearance, shape, color and design of their dining room sets.
Advertisers invest energy listening to their clients with a specific end goal to comprehend their needs and needs in regards to a specific item or administration. Requesting musings and information from inward partners, for example, Sales and Customer Service is additionally suitable, as these departments are normally nearest to the client.
The center of the room is what draws your attention. It leaves your mouth open in amazement. The long rectangle table is made of strong mahogany solid wood, trimmed in a thin layer of gold. The top of the table is filled with brownish marble. The long back and tall legged chairs are also made of mahogany wood. The cushion on the chairs are soft like down alternative pillows. The square crystal clear dinner plate, trimmed in platinum, sit in front of the 30 chairs that surround the table. A fresh mixed green centerpiece is in the center of the
"We will prepare and sell quick service food to fulfill our guest 's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will
Because of the foods that provided by the lounges are mostly simple and delicate, lounges do not required a huge and spacious room for a preparation area. It owns a mini kitchen that for food storage and preparation.
1. Full Catering. In this type of service, the caterer serves the food, prepares and manages all details of the occasion. This includes the provision of equipment, utensils/wares that will be used, decoration of the venue, table setting, and serving and clean up of the equipment used.