Celanese

In order for a firm to create competitive advantage, it needs to create a set of activites that can deliver value to the specific product and services it offers to its customers. To start talking about my life as a “value chain”, I may need to compare it to a specific product”. This is going to take precedence both in my personal life and professional life.

In order to conduct internal analysis of John Lewis Partnership, value chain analysis appears to be the most useful, it was used by Michael porter (1985). It is used to analyse activities performed by the business. It helps to maximise value

“Competitive Advantage introduces the concept of the value chain, a general Framework for thinking strategically about the activities involved in any business and assessing their relative cost and role in differentiation”. Michael Porter, (1985).

Within this performance evaluation period, I have been learning and using my role specific Cerner processes and tools needed to do my job excellently, and, also align with Cerner’s IP process transition. Some of these tools are:

This research led me to compare the current strategy of the company and visualize the gap between this and the key issues that they have to tackle. Furthermore, in order to conclude this

In your analysis of the organization’s strengths, be sure to identify the firm’s Core Competencies using the Value Chain.

Moving ahead,in order to get the idea about company’s internal environment and its capacity to survive and prosper in the market(Strategic capability), I analysed the resources and competencies(Appendix 3) ,the value chain (Appendix 3),the Cultural Web(Appendix 5). To find out the influence of stakeholders on the company I applied Power/Interest to the company and finally analysis of strengths,weaknesses ,opportunities and threats to the company(SWOT Analysis-Appendix 7) provide with clear idea about the strategic position of M&S.

Companies are using value chain approach to better understand which key areas will give them the greatest edge over its competitors. They are focusing on each division, distribution centers, pricing, product innovation, selling techniques, and value-chain formations.

Porter, M.E., Hills, G., Pfitzer,M., Patscheke, S., Hawkins,E. 2012. Measuring Shared Value: How to Unlock Value by Link

Analyze the company 's history, development, and growth. A convenient way to investigate how a company 's past strategy and structure affect it in the present is to chart the critical incidents in its history - that is, the events that were the most unusual or the most essential for its development into the company it is today. Some of the events have to do with its founding, its initial products, how it makes new-product market decisions, and how it developed and chose functional competencies to pursue. Its entry into new businesses and shifts in its main lines of business are also important milestones to consider.

Researches depict that the unprecedented growth rate in the industries whether it be food processing, distilleries, pharmaceuticals, tanneries and many more is causing major problems in the environment due to use of different chemicals or use of the processes that are quite harmful or mismanagement in general or even transportation in general. Though, all of these is changing, with use of more environmental friendly methods and materials but a lot is yet to be changed. Since, these industries are mainly governed by and require a deep knowledge of chemical engineering, along with knowledge of biotechnology and environment; I want to pursue a research career in chemical engineering by doing my PhD in chemical engineering.

Chemicals are used in a wide variety of products and play an important role in the world economy. They are constituents of materials, are used in preparations and products and are embedded in complex physical systems. While chemicals are a significant contributor to national economies, sound chemical management across the life cycle - from extraction to disposal - is essential to avoid significant risks to human health and the environment, along with their associated economic costs, and to maximize benefits for human well-being. Growth in chemical production and use has slowed in many of the

Celanese is involved in the commodity based Chemical Manufacturing business with most of its end-users consisting of Housing, agricultural and Automobiles markets. Therefore, it primarily operates in Industrial Chemical Industry that is highly impacted by the economic conditions of the country as well as the globe.

The mission is to empower the employees with knowledge, skills and tools and thereby reducing the cycle time, improving the quality and lowering the costs.

This project depicts about the Organisation’s Vision, mission, values. Strength and weakness of the competitors and the strategies which has to be used by our organisation to excel in the business. Also the existing policies and procedures, Risk assessment and the resistance are analysed.