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Centers For Disease Control Campaign

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Every year influenza (flu) hits America, and often leaves adults and children ill for days. The Centers for Disease Control takes it upon themselves to encourage adults and children to get vaccinated for the flu. They do this through an advertising campaign that relates to people of all ages. Their Centers for Disease Control campaign focuses on convincing people of all ages, especially children, to get flu vaccinces. The first advertisement in the Centers for Disease Control campaign focuses on parents with young children and why their children need to get vaccinated. This advertisement shows a father hugging his young daughter, and it states "NO FLU IN MY HOUSE.". This is an example of Universal appeal, because it displays a father

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