Challenges And Trends In The Indian Fashion And Apparel Industry

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

The fashions of the past 100 years greatly differ from the styles of the present. Some of the trends of the trends of our generation were inspired by those years, while others remain out of style. Our fashions are not only brought back from the past, but some are brand new ideas fashion designers create. Fashion is an alternating compilation of styles that suffice diverse people and contradistinctive times. Fashion can be considered an expressive art, with the human physique as its canvas, and as a symbolization of one’s class, employment, imagination, and emotions.

In the last few years fashion has reached a plateau. Store brands continue to search for a middle ground to expand a profit or risk losing customers. In the process innovation is lost, the essence of fashion is creativity sparked by the mind. Ideas put into physical form to shape the human body.

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Since its introduction to the world in December of 1892 Vogue has gone about as the central form counselor for the socialites of tomorrow, setting up the garments drifts in the interminably developing universe of design. Vogue is presently distributed in eighteen nations, universally extending the legacy and impact of the design wonder. In spite of Vogue's concentrate on the brief form vibes existing apart from everything else, the magazine has kept up its status as the managing voice in first class design styles for almost 120 years.

‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to

“When you try on something, you have to ask yourself, 'How many ways could I wear this? Could I wear it to work? To dinner or drinks? Will it span the seasons' If you have to think too hard about those questions, then skip it.” Said by Michael Kors. Fashion has been around over centuries. People have become more interested in their image to make them self-feel better and also to impress others. This new invention opened doors to a lot of people around the world. It has created interaction with country overseas and so much more today. Fashion had been a way to express your self because it embraces your personality in a unique way.

The 1940s and 1950s allowed fashion designers to explore shapes, textures, and colors, and incorporating these elements of art into their garments. Not only this, the Modernist ideal simplified the mainstream definition of fashion, and threw away the restrictions of what the “typical woman” should look like. Although fashion changes daily, the turn of the twentieth century completely altered the way people worldwide saw the fashion industry. Fashion “functions as an intimate join between body and world, linking individuals” (Parkins 7), and embraces culture throughout the

Clothing today is seen as easily assessable and creative, but that was not always the case. We are lucky to live in such a modern world of clothing. Over the course of time, the development of clothing has changed drastically as well as the style.

Fashion does not simply consist of the clothes we pick out of our closets in the morning. That daily decision only constitutes the last step of a much larger process, foreign sweatshops, multi-billion-dollar businesses, celebrities on red carpets, and sophisticated advertising campaigns. Fashion emerges out of pattern-making and design, the cultivation and production of raw materials, the manufacturing process, and the distribution of the finished product. Although all this creates the materials, fashion is more than just cloth and jewels. Fashion is the expression of oneself whether it's based on emotion, fashion trends, or music videos.

During our life we construct many different identities of who we want to portray ourselves as to the rest of society; fashion plays a vital role in generating who we are. With the ideas from Storry and Childs they state that “the way that we dress can either serve to confirm or to subvert various facets of our identities, such as our gender,

Human attire, with the ever common fashion trends, and expensive price tags of modern day, came from very simplistic origins. Garments have always had a purpose, besides merely clothing someone, and featured very prominently in the article entitled Tailoring, it is said that even during the times before the Renaissance era, not only aristocrats wore clothing as a statement. From here we began an exciting journey through the ages, and as time passed, as did the new developments and styles, coinciding right along with it. These new innovations included the changes from handmade artisan clothing done by tailors and family members to garments being mass produced, and then to common sizes being defined, all of which will be explained in the duration of this essay.

Fashion is just perceived as an unimportant subcategory of the arts and doesn’t have much to do with us but it does more than what meets the eye. It has a lot of impact on the wearer’s mindsets, dress codes inhibit

The fashion industry can be described as a billion-dollar industry that has employed millions of people all over the world. The growth to a global industry has affected many consumers. Currently, fashion industry can be defined as a fundamental industry for many reasons: first, because of its economic value and also due to the social function; meaning that apparel provide the consumers’ existence. However, due to the growing level, particularly on both expectations and variety of fashion clothing products from the latest fashion consumers, businesses are facing a severe problem in predicting what consumers are seeking for, when, and also, for what price. As a result, it is difficult to discover how marketer and retailers manage to find innovative techniques to increase both sales and profit. The entire meaning that fashion clothing has for most consumers usually vary, and an individual’s engagement may be different from their relative as well as friends in the sense of intensity and nature. In this report, I will consider the consumer's behavior toward fast fashion (Holmber & Öhnfeldt, 2010).

This work is an introduction to the fashion industry of Pakistan which has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Later with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, did the very fashion industry took its concrete contour from the old tailor culture that formerly existed. Today it is one of the most progressing industries in the country.