Challenges And Trends In The Indian Fashion And Apparel Industry

Bennett (2005, p.??? ) argues that “Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities” . It is said that clothes play a big role in the society: it can either identify or hide a person and in term of revealing identity garments can show one’s tastes, politic position, status in the society, ‘power and success’, educational and cultural background and sexual preferences (Bennett, 2005). Fashion not only helps to express but it also gives a personal satisfaction when appearing in a favourable way and a pleasure of wearing a good fabrics. (Bennett, 2005). There is no one true meaning of the garment and the cultural meaning can vary from the one intended by its designer. The clothes can signify different things depending on the wearers and their background, political, economical and cultural context and the environment. This is the reason why the message sent by the wearer through the garment can be different from the message received by the society (Bennett, 2005). Fashion identifies not only different individuals, but also it can be a mean of a social groups and certain garments can show an individual belonging to a social group or subculture (Bennett, 2005).

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

In the last 150 years clothing styles and the creation of clothing has changed drastically. From only custom-made clothing being available to the wealthy to fitted style clothing of the Renaissance period, these changes from the past have influenced clothing style and creation in today’s society. With the rise in technology advancements and influx availability, people are able to create and purchase clothing much easier and quicker than those in the past.

This report aims to underling the key areas the Australian Fashion Industry need address, in order to show that it has a future in an ever competitive global economy.

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

The 1940s and 1950s allowed fashion designers to explore shapes, textures, and colors, and incorporating these elements of art into their garments. Not only this, the Modernist ideal simplified the mainstream definition of fashion, and threw away the restrictions of what the “typical woman” should look like. Although fashion changes daily, the turn of the twentieth century completely altered the way people worldwide saw the fashion industry. Fashion “functions as an intimate join between body and world, linking individuals” (Parkins 7), and embraces culture throughout the

Clothing today is seen as easily assessable and creative, but that was not always the case. We are lucky to live in such a modern world of clothing. Over the course of time, the development of clothing has changed drastically as well as the style.

Since its introduction to the world in December of 1892 Vogue has gone about as the central form counselor for the socialites of tomorrow, setting up the garments drifts in the interminably developing universe of design. Vogue is presently distributed in eighteen nations, universally extending the legacy and impact of the design wonder. In spite of Vogue's concentrate on the brief form vibes existing apart from everything else, the magazine has kept up its status as the managing voice in first class design styles for almost 120 years.

Fashion does not simply consist of the clothes we pick out of our closets in the morning. That daily decision only constitutes the last step of a much larger process, foreign sweatshops, multi-billion-dollar businesses, celebrities on red carpets, and sophisticated advertising campaigns. Fashion emerges out of pattern-making and design, the cultivation and production of raw materials, the manufacturing process, and the distribution of the finished product. Although all this creates the materials, fashion is more than just cloth and jewels. Fashion is the expression of oneself whether it's based on emotion, fashion trends, or music videos.

“When you try on something, you have to ask yourself, 'How many ways could I wear this? Could I wear it to work? To dinner or drinks? Will it span the seasons' If you have to think too hard about those questions, then skip it.” Said by Michael Kors. Fashion has been around over centuries. People have become more interested in their image to make them self-feel better and also to impress others. This new invention opened doors to a lot of people around the world. It has created interaction with country overseas and so much more today. Fashion had been a way to express your self because it embraces your personality in a unique way.

In the last few years fashion has reached a plateau. Store brands continue to search for a middle ground to expand a profit or risk losing customers. In the process innovation is lost, the essence of fashion is creativity sparked by the mind. Ideas put into physical form to shape the human body.

‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to

Fashion is just perceived as an unimportant subcategory of the arts and doesn’t have much to do with us but it does more than what meets the eye. It has a lot of impact on the wearer’s mindsets, dress codes inhibit

During our life we construct many different identities of who we want to portray ourselves as to the rest of society; fashion plays a vital role in generating who we are. With the ideas from Storry and Childs they state that “the way that we dress can either serve to confirm or to subvert various facets of our identities, such as our gender,

This work is an introduction to the fashion industry of Pakistan which has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Later with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, did the very fashion industry took its concrete contour from the old tailor culture that formerly existed. Today it is one of the most progressing industries in the country.