BEGA CHEESE LIMITED
ORGANISATION’S CHANGES THROUGHOUT THE YEARS.
STRUCTURE, EMPLOYEES & CULTURE
Bega Cheese Limited is an organisation which through the years of its existence leads the way in structure change in an organisation. Bega Cheese had to change its oganisational framework because of external and internal agents, by changing the organisation has increased it long term sustainability and growth. Bega Cheese Limited had different perspectives of change but management adopted the biological and resources based perspective on the way to change, both had their strengths and weakness. The reason behind the changes in Bega Cheese Limited is because management drew on the nine indicators within the structure processes boundaries
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Bega Cheese Limited now had the structure to move forward but the company had to make a decision on the perspective to change. Bega Cheese implemented the biological and resource based perspective to the structure. The ‘biological perspective involves viewing organisational change as analogous to changes that occur in the natural world‘(Graetz et al. 2011 pp.327). Bega Cheese Limited adopted the biological perspective because they wanted the change to happen naturally and slow because ‘too rapid change will threaten the relationships on which the organisation depends’ as stated by (Olson et al. 2001 pp.60). The company only after many the company decided that the need for change had to be faster as the complexity of its transaction the businesses couldn’t wait for the change to happen naturally so the company also adopted the resource based perspective. The resource based perspective views ‘the acquisition and deployment of resources is the critical activity driving change in an organization’ (Graetz et al. 2011 pp.333). Gottschalk & Petter (2007 pp.24) concludes
‘The essence of the resource based theory of the firm lies in its emphasis on the internal resources available to the firm rather than on the external opportunities and threats dictated by the industry conditions.’ Bega Cheese Limited approach has also been to continue improve productions it’s relied on implementing technology as a change tool for the business. By
Organisations today find themselves operating in an environment that is changing rapidly. The process of analysing the implications of these changes and modifying the way that the organisation reacts to them is known as business strategy.
Change is the most crucial aspect of management. In a rapid competitive business environment, change is not only recurrent but also becoming complex. The case study Bega Cheese highlights how the firm has achieved change management from satisfying the needs of local market to being limited company of more than 50 countries globally. Through the case study, it is seen that Bega Cheese has undergone different stages of change process by implementing various effective cultural perspectives, to traditionally organizational designs concerning with structures and new forms, processes and boundaries to adapt to organizational change and eliminate resistance to change. Change is inevitable, and vital to achieve strategic objectives and competitive
the internal analysis of the firm and the external analysis of the industry and competitive environment
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