Characteristics Of Postmodernism In Graphic Design

Postmodernism is a philosophical movement branches its roots in the mid to late 20th century as a response to modernism. “It refers to a cultural, intellectual, or artistic state lacking a clear central hierarchy or organizing principle”. Therefore, there is no well-shaped definition or sets of rules for postmodernism as it is a critique of structures and what we refer to as real but for postmodernism, there is no “absolute truth”.

Though the start of the modernisation may trace back to the beginning of Industrial Revolution. “Modernism in the design world did not exist in a fully developed form, until well after First World War.” (Wilk, 2006) Causing the great loss of lives and other countless damage to the world, it reshaped many people’s way of thinking the world. With the inspiration of early avant-garde movement, the modernism began to emerge advocating an utopian future and shared certain core principles by various styles of modernists: rejecting the past and applied ornament; forms follow function, a preference for

The term postmodernism has been defined in different ways over the past years but it still hasn’t had its official definition. Postmodernism is a daunting subject because of the disagreements between people of how they interrupt texts and art. Postmodernism is a critic of what we assume to be real or a fantasy of what we want to be real. Postmodernism raises an importance of identity. Postmodernism is a style and concept of the arts, architecture and the criticism that shows a break from modernism. Postmodernism highlights ideas and theories. It can include different artistic styles in art. For example, an artist can mix pop art with an icon image such as Marilyn Monroe, or make recycled garbage into new art. Watchmen

Graphic design is a vast industry in visual communication, using information, typography, isotopes, and diagrams as a way to communicate across to its audiences. Through detailed investigations of design and taking on Robin Kinross (1985), claims that the distinction between design for information and design for persuasion “cannot be a clear one” this work will explore the possibilities of visual rhetoric in graphic design.

A worldwide movement encompassing all disciplines, postmodernism arose in response to the dominant idea of modernism, which is described as the social condition of living in an urban, fast-changing progressivist world governed by instrumental reason.

Postmodernism in a nutshell. When was it created? How did it fail or did it? Is there redemption in postmodernism?

To fully appreciate the differences and similarities between Postmodernism and Modernism, it is required to understand exactly what they are. Modernism is the term we give to the accumulated creations and activities of designers in the early 20th century, who had the theory that traditional forms of literature, religion, social organization, and most of all, art and architecture, had become outdated in the new social, political, and economic environment of a fully industrialised world. One of the main characteristics of Modernism is self-consciousness, which typically caused exstensive experimentations of form and function. The creative process of generating work was also explored, forming new techniques in design. Modernism rejected all ideology of realism and prefers to reference and parody works of the past. Postmodernism, on the other hand, is a radical rejection of Modernist design. Taking place in the late 20th century, it is a movement in art, criticism, and architecture that disputes the majority of modernist tendencies. The Postmodernist analysis of society and culture lead to the expansion of critical theory and advanced the works of architecture, literature, and design. This entire re-evaluation of the western value system of popular culture, love, marriage, economy, that took place from the 1950s and 60s, leading to the peak of the Social Revolution in 1968, is commonly referred as Postmodernity which influenced postmodern thought, as opposed to the term

Art in the nineteenth century can be described as very traditional, similar, romantic, and simple. Stepping into the twentieth century, artists turned to color, angles, and new incredibly unconventional styles. Major art forms such as cubism, futurism, fauvism, non-objective, and the international style were born. Artists became more creative and inspired by the new age. All three styles rejected the traditional ways of nineteenth century art and entered the new century with unconventional and revolutionary techniques and pieces that have changed the way artists think and create still to this day.

The graphic design industry has been influenced heavily, by the advancement of technology. In the last quarter of the 20th century, new software and technologies improved the quality of designing, it opened a wide path of opportunities for graphic designers to explore more with colors, themes, graphical textures, and space. It enabled them to transform feeling, expression, and information into a tangible unique artifact that document human experience.

Graphic Design is a form of visual communication where one uses images, shapes, colors, and text to convey ideas and concepts. The field of graphic design encompasses many different sub-sections including web design and printmaking, however, the field of graphic design is not very heavy on professional writing. Instead graphic design utilizes images to convey messages and concepts. Throughout this essay I will explore the formatting styles, genres and uses of writing, and how writing and rhetorical skills are translated into design skills.

The main difference between these two schools is that the architects point of view to any design as a means of communication (Chan, 1997). Modern architecture, for example, focus on the aesthetics of architectural language, while post-modernity adjust in constant effort to achieve what is more than unity and focus on the traditional concepts, therefore both schools are in competition with each other. Second basic principle of modern school is the production beauty by basic technology (Chan, 1997), and this led to a contradiction on the post-modernism architects being attempted to use primitive technology. Their particular case is to access and change the impact of the traditional architecture through all people. Therefore, to achieve this goal they have addressed the issues of beauty and technology within the general concept of the design.

During the past years, graphic design has been changing all over the world, especially regarding the use of certain techniques of designing. Traditional principles and techniques of design allow designers to be more creative, but more and more designers are using computers. So, is new technology good or bad? It may seem strange to consider the different aspects of graphic design because most people only know the technological side. Though most people think graphic design is more about the digital media, it is actually a complicated process that requires creativity that computers cannot supply.

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

This essay will critically discuss the development of Post Modernism as a reaction to Modernism and the growth of the architectural style as an individual movement.

Postmodernism refers to a broad term used to explain movements in philosophy, art, music and critical theory. Postmodernism is viewed as a reaction to the pioneering modernist movement. In literature and art, postmodernism responds against classical ideas. With respect to post-structuralism and structuralism, there is a great difference between postmodernism