Cheesecake Factory Business Plan Essay

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Strategic Plan: The Cheesecake Factory STR 581 March 31, 2014 Dr. Patricia Dues Strategic Plan: The Cheesecake Factory Table of Contents Executive summary 3 Mission and Vision Statement 3 Company Overview 3 Environmental Scan 4 External Environmental Analysis 4 Internal Environmental Analysis 5 Value Disciplines 7 Generic Strategies 8 Grand Strategies 8 Recommended Strategy 9 Implementation Plan 9 Objectives 10 Functional Tactics 10 Action Items 11 Milestones and a Deadline 12 Required Organizational Change 12 Risk Management and Contingency Plan 12 Conclusion 13…show more content…
In 1978, Oscar and Evelyn’s son, David, became the company's founder, and opened the first Cheesecake Factory restaurant in Beverly Hills, California. Now over 30 years later and with more than 150 locations within the United States, The Cheesecake Factory is now one of the leading restaurant franchises in the United States. The menu features over 200 items including appetizers, pizza, seafood, steaks, chicken, burgers, specialty items, pastas, salads, sandwiches, omelets and desserts, including approximately 50 varieties of cheesecake and other quality baked desserts and 60 choices that are considered “gluten-free” under current guidelines (The Cheesecake Factory, 2014). The company recorded revenues of $1,809 million during the financial year ended January 01, 2013 (FY2012), an increase of 2.9% over FY2011.The operating profit of the company was $138.7 million in FY2012, an increase of 3.9% over FY2011.The net profit was $98.4 million in FY2012, an increase of 2.8% over FY2011 ("The Cheesecake Factory Incorporated SWOT Analysis," 2013). This strategic plan for the global expansion of The Cheesecake Factory is to include an environmental scan that analyzes both the external and internal environment of the company. It will look at the value discipline, generic and grand strategies and then recommend which to follow to help the growth of the company. With all of these
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