Essay CHUCK E CHEESE SEGMENTATION AND TARGET MARKET

1314 Words Jan 27th, 2015 6 Pages
Chuck E Cheese Segmentation and Target Market by Kimberly D. Stewart

Marketing 571

Professor John Mullin

Introduction Chuck E. Cheese's Pizza Time Theatre was founded by Nolan Bushnell in 1977, officially being labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade.CEC Entertainment, Inc. participates in the food and entertainment industry, as it sells fast food and provides places for family to stay and play together. The food and entertainment industry has been facing challenges. The industry is in a decline. This is because people may be enjoying cooking at home or other ways, which is a cheaper choice. Also, competitors are everywhere, ranging from
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The company prepares games, prizes, rides, food and entertainment which are suitable for children whose ages range from toddlers to big kids. These things can meet children’s needs both in physically and mentally. Chuck E
Cheese also satisfies family by delicious pizzas and other food. Families have found an ideal place to have fun and improve relationships through birthday parties, playing games and fundraising events for school. Chuck E Cheese emphasizes that everyone needs to have a place where they get some relief from the stresses of life. Chuck E Cheese is the ideal place, where kids and their family can laugh and play in the harmony environment. Chuck E Cheese’s hopes that families can be encouraged to spend more time together and place family values first.
Geographic Characteristics
For Chuck E Cheese, Papa John’s international, Inc. and California Pizza Kitchen, Inc. are major competitors. Chuck E Cheese opened 545 stores in the USA and six foreign countries.
The number of stores is much more than California Pizza Kitchen, Inc. which has 266 stores in the USA and eleven foreign countries. Chuck E Cheese celebrates its found and success in the food and entertainment industry for 30 years in 2007 while California Pizza Kitchen, Inc. operates 25 years’ history. Compared to Chuck E Cheese, Inc. and California Pizza Kitchen, Inc.,
Papa John’s international, Inc. operates more efficiently. Papa John’s has been operating well since 1984. There are over

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