Chuck E Cheese Segmentation and Target Market by Kimberly D. Stewart Marketing 571 Professor John Mullin Introduction Chuck E. Cheese's Pizza Time Theatre was founded by Nolan Bushnell in 1977, officially being labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade.CEC Entertainment, Inc. participates in the food and entertainment industry, as it sells fast food and provides places for family to stay and play together. The food and entertainment industry has been facing challenges. The industry is in a decline. This is because people may be enjoying cooking at home or other ways, which is a cheaper choice. Also, competitors are everywhere, ranging from …show more content…
The company prepares games, prizes, rides, food and entertainment which are suitable for children whose ages range from toddlers to big kids. These things can meet children’s needs both in physically and mentally. Chuck E Cheese also satisfies family by delicious pizzas and other food. Families have found an ideal place to have fun and improve relationships through birthday parties, playing games and fundraising events for school. Chuck E Cheese emphasizes that everyone needs to have a place where they get some relief from the stresses of life. Chuck E Cheese is the ideal place, where kids and their family can laugh and play in the harmony environment. Chuck E Cheese’s hopes that families can be encouraged to spend more time together and place family values first. Geographic Characteristics For Chuck E Cheese, Papa John’s international, Inc. and California Pizza Kitchen, Inc. are major competitors. Chuck E Cheese opened 545 stores in the USA and six foreign countries. The number of stores is much more than California Pizza Kitchen, Inc. which has 266 stores in the USA and eleven foreign countries. Chuck E Cheese celebrates its found and success in the food and entertainment industry for 30 years in 2007 while California Pizza Kitchen, Inc. operates 25 years’ history. Compared to Chuck E Cheese, Inc. and California Pizza Kitchen, Inc., Papa John’s international, Inc. operates more efficiently. Papa John’s has been operating well since 1984. There are over
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Thanks to kids, families engage in outdoor activities on weekends which invariably includes eating ice cream. Young adults
Red Robin has to be a top choice from a critic’s perspective for the perfect setting, marvelous burgers, and respectful service when looking for the ideal dining place that is outstanding and satisfying for the whole family! No need to worry about children being picky and not finding what they enjoy. There are plenty of choices that no one can resist, including kids. The children’s menu is reasonable as well as the adult’s menu! Not one burger or entrée at Red Robin is blasé; they are all fantastic and delightful! So why settle for fast food when one can get the food fast and relax at the same time? Come to Red Robin to be a part of family, scrumptious food, and exciting
Kids’ meals are more traditional and well known than other meals. Let’s say that you’re going to a seafood restaurant for dinner with a group of friends. But you have one problem: you absolutely hate all things seafood, but you don’t want to be a party pooper. To solve this problem, you could order off the kids’ menu with sometime you know you will actually enjoy. Some people may believe that ordering off that menu may be embarrassing for some people, but Julia Bainbridge, an online author, says that “kids’ food is usually simply prepared and straight forward” (Paley).
There are hundreds of different places to grab a snack or dine in Great Wolf Lodge. For example, according to a survey taken in 2016 the family favorite the Lodge Wood Fired Grill, where they serve anything from steak to grilled veggies. Another being an adult's favorite, Food and Wine Pairings, where parents
For the last thirty years, Cracker Barrel Old Country Store, Inc. has been offering people on the highways of America an alternative to the fast food pit stop. Their restaurants serves home-style food, has quality gift shops and, most of all, a friendly and accommodating environment all go in to create a welcoming atmosphere. Making the guest comfortable is what makes them different. The waiters and waitresses let you take your time. You are seated and promptly drink orders are taken. They give the customer sufficient time to gaze over the menu. There are peg games on the table to occupy you or your young ones. If it is a game of checkers you wish, there is always a table in the corner ready to play.
When first walking in UC the cleanliness of the restaurant. The floors are always sweat and mopped and the tables are always wiped off after each person leaves. It almost feels as if someone is that a real restraint. Liquid Lena's makes customer is more comfortable with eating the food that they prepare because it shows their attention to their customers experience. Next you begin to notice all of the fun paintings on the windows along with the theme that follows through out all Chick-fil-A restaurants, family. The restaurant has pictures of their past owners and accomplishments hung around the restaurant. Not only do they have pictures, but they also have a large beautiful windows that allow light into the restaurant. The light helps add to the positive atmosphere. Any family looking for a fun meal will know that this is the right place to take their children after walking inside. When you look to your left you will see a large glass room with a Play room in it. This play room was created for small children to go in burn off some steam while their parents finish their meals. This is a perfect because it provide parents with a place to take their kids to eat and play all at once. There are high chairs in booster seats in an easily accessible corner, and if they ever run out the staff will happily run and get more. This easy to maneuver and brightly filled building helps parents and other customers feel at ease while they
The restaurant targets middle to lower-middle class families with children, as well as adults and seniors, located in Orlando, Florida. The area within 15 minutes of the store has 10,000 families, mostly from lower to middle class neighborhoods. Average family size is 4 people per household. There is no direct competition; however, there are fast food restaurants like McDonald’s, Taco Bell and Wendy’s in the geographical target market. The lower to middle class population is growing at about 6% per year over the next five years in this area.
Chuck E. Cheese’s (CEC) is publicly traded company founded by Nolan Bushnell in 19771 in San Jose CA. CEC currently operates over 500 stores domestically and internationally; expanding into countries such as Chile, Saudi Arabia, Puerto Rico, U.A.E, Guatemala and Canada2. CEC mainly provides games, entertainment, party and food for children aged two to fourteen years old within a safe environment.
"Typical fast food meals consist of hamburgers or cheeseburgers, french fries, and sugar-sweetened sodas. They are frequently 'super sized' at very little additional cost, encouraging children and
On the menu, a variety of appetizers, soup, salad and beverages are offered; however, the limited option to the main entrée: steak, shrimp or chicken allows for the business to control their food expense at a minimal rate of 30-35% in sales. Consequently, less options also equates to less waste since there’s less to prep and the majority of each ingredient is utilized for show or consumption (i.e. end pieces of steak is used for show and rarely eaten). When prepped and brought out, the chef does not risk using too much or too little ingredients since it is all portioned and easily prepped to order in the kitchen.
8.2. Positioning: In a slowly improving economy, customers still want value, the large portions, and low prices at Nick’s Diner II gives the customers the value they expect. Compared to the numerous fast food restaurants in the area, Nick’s Diner II offers customers nearly equal prices, with better quality and quantity. Along with including the expectations of these customers, Nick’s Diner II also offers a family ran business to support. With this papers plan to appeal to the elderly, families, and adults 30-45 years old, Nick’s Diner has the ability to satisfy each segment.
As of June 2007, they had 213 retail locations in the US and abroad. Analysts have put estimates on the potential of 500 full service locations. CPK's strategy includes the opening of 16 to 18 new locations this year including the closing of one location. In the second quarter of 2007, revenue increased 16% while comparable restaurant sales grew by 5%.
The California Pizza Kitchen has 88 restaurants in California alone, which makes it vulnerable to negative economic conditions in California. The California Pizza Kitchen needs to satisfy a number of conditions like credit worthiness, if it continues with its current credit facility along with the likelihood of additional financing. The company does not have direct control over its franchising and licensing partners who contribute to the profits and royalties, and therefore, it affects their profits. Existing economic conditions makes it difficult for the company to pursue its growth plans of expansion. (California pizza kitchen 2009 annual report) 2010).