Management (or Decision) Problem The board at Chestnut Ridge Country Club are concerned that they have a declining amount of membership applications. They feel that this cannot be due to any factors outside of their control such as the local economy or change in preferences because they suspect enrollment remains level at three local competitors, Chalet, Lancaster and Alden country clubs. The board has decided to conduct a survey of the local country club membership pool to better understand what reasons may be effecting their declining membership enrollments because they cannot determine any reasons for this to be happening to only them.
Research Problem & Objectives The research firm intends to conduct a survey of the memberships
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Methodology i. Research Design
The research design is casual research. Casual research is used to determine the relationship between two variables such as Chestnut Ridge and the local country club membership population. It’s also used to try and determine the effects of changing one of these variables on the other variable. ii. Design of Data Collection
The researchers are using the mailing lists obtained from the three local competitors to mail out questionnaires to obtain a roughly 70 to 75 percent response rate per club. iii. Sample Design & Data Collection
The sampling population for the survey was 87 surveys per country club or roughly 348 surveys mailed out overall. The researchers received 63 usable surveys back from each club meaning a 72% response rate.
Evaluation and Analysis
1. What kind of research design is being used? Is it a good choice?
The firm is using casual research design. With casual research design marketing firms try to determine the relationship between two variables, in our case the local country club membership base and Chestnut Ridge country club. This research design is also used to try and determine people’s opinions on changing one of the variables or to see what they think needs to be
The researchers used purposive sample but did not give any explanation as to why this choice sampling was made. It is essential to describe the sampling process in a research where this facilitates the reader to distinguish any bias in the whole sampling process. In studies using participants, the process of how to select, access, inform and retain research participants requires considerable thought. Sampling is a key issue, because it is
It is my understanding that Westlake Lanes is considering the following three options for its
4- The committee and Ms Beckel decided to include a religious studies curriculum in the program. The principal approved of it. However, Ms Wright one of the community members did not. She threatened to show up at the committee meeting with the media. On the day of the meeting, Ms Wright showed up with a placard protesting the use of the bible in public schools.
Given our analysis of the motion picture industry, we recommend that Arundel carefully select the major film studios from which they intend to purchase sequel rights. The net present value of hypothetical sequels taken from the available previous years shows not only that the industry is highly volatile, but also that certain production studios are more volatile than others in terms of their recent performance. In addition, some studios are consistently less profitable than others. (See "NPV for Each Production Company" chart in appendix) Since the success of film studios are relatively stable in the short term (see "Rental Shares of Major Film Distributors" table and graph) Because of this stability, it is possible for Arundel to approach more profitable studios with their offer to purchase sequel rights. Out of all the major film studios, only MCA-Universal, Warner Bros., and The Walt Disney Company generate a positive net present value on a per-film basis. However, according to casual inquiries, it is unlikely that any movie studio would enter negotiations with Arundel on a per film price that is less than 1 million. Instead, the film studios seem to
This paper provides a case study analysis and case solution to an organizational behavior and leadership Harvard Business School case study by Michel Anteby and Erin McFee concerning the Transportation Security Administration (TSA) at Boston’s Logan Airport (Anteby & McFee, 2009). The case focuses on supervisor and managerial responses to a Transportation Security Officer’s (TSO) role in enabling a security breach at the airport. The time setting for the case study is a Monday morning in 2009, the day after the security breach. The principal decision maker is Mina O’Reilly, one of about 100 Supervisor Transportation Security
Rockmont Precision Tooling has proven to be very successful in the last few years due to its high productive capacity. Despite the fact they are a relatively small southern manufacturer of farm machinery, with 1,600 employees, they have been competing well in its domestic as well as the international markets.
groups of her lower extremities bilaterally. Sensory exam is normal to pin prick and light touch
ASC 320-10-35-33F: “Changes in the quality of the credit enhancement should be considered when estimating whether a credit loss exists and the period over which the debt security is expected to recover.”
1. The objective of the strategic analysis was to identify which products were world-class in terms of “competitive position and potential,” products which could become world-class, and products which have no hope of becoming world-class.
Founded in 2001, Yorktown Technologies, Inc. is a company that specializes in the ornamental fish industry. The globalization of the ornamental fish industry happened over a half a century ago. Hundreds of freshwater and saltwater fish can be purchased as pets in virtually any industrialized nation in the world (Broy, 2011). Yorktown Technologies commercializes a genetically modified fish called GloFish, which appear to glow in the dark (Mueller, 2010). GloFish are zebrafish that have been genetically modified with fluorescent colors. They are the first genetically modified animals to become publicly available as pets
Sampling strategy is a focus on a smaller group to determine the conclusions of the larger population (Cooper & Schindler, 2014, p. 338). In this instance, the McMahon Group employed both focus groups and mail surveys as strategies to gather information and the dual approach produced relevant and valuable data for researchers.
Nova Chemicals operates in both the basic and specialty chemicals segments. The IPD division that produced basic chemicals is under review for sale to United Chemicals due to its apparent poor performance. On further review it appears that the offer of $160 million is much lower than the actual value once the R&D expense is reallocated. At the same time since the IPD division does not share synergies with the other divisions it is recommended to either spin off the division or institute a tracking stock to make its actual value transparent to the market and thereby prepare it for a future sale. In order to raise the capital for a capacity expansion for the high growth Environmental Products division we recommend
The fourth step of the hierarchy is to ask investigative questions. The purpose of the investigative question is to solicit information that would help determine how to properly choose from the available courses of action. This was achieved through a focus group that was conducted. McMahon Group conducted six focus groups at NCRCC, involving 43 members, seven nonmembers, and 12 employees. A consistent theme was that members did not feel they received the overall level of service at NCRCC that they expected from a fine private country club. This led to the survey which incorporated the measurement questions needed. Through the investigative questions they were able to get a better understanding as to why members joined the country club, what they were and weren’t satisfied with and what they wanted to see in the future. The survey was very thorough and was ideal to help management come up with the management decision. From looking at the results of the survey, it
Over 30 divestitures in under 20 years in efforts to only keep business that would continue to add value
When USAA started in 1922, they were a property and casualty insurance company however, with time they expanded their services to their members and became a financial institution.