Choose a similar product designed by two different companies for two different markets and compare and contrast the design principles.

* Choose two companies from the same industry that have been deemed successful by the standards of that industry. Analyze each of the company’s business models. Next, evaluate the characteristics of

Graphic design lives on a spectrum of consequences. The beginning of the spectrum houses the design that remains unnoticed by most. This idea is illustrated in the novel when the narrator begins to discard a chewing gum wrapper. The narrator would not have registered any thought on the wrapper’s design without the outside force from his graphic design professor. This is not an indication that the wrapper’s design was unsuccessful; the wrapper’s purpose was not to shock the internal working of its audience. In this case, ease is desired. The wrapper’s design remaining unnoticed is a reflection of all of the things it did

CRITICALLY CONTRAST THE KEY ELEMENT OF GUCCI’S MARKETING STRATEGY TO ITS CLOSEST COMPETITOR. JUSTIFY WHY YOU HAVE CHOSEN THIS COMPANY AS GUCCI’S CLOSEST COMPETITORS

The fact that technology is evolving every second means that the way we design, create and even advertise it is changed. Designer can go a long way, in many different directions. Even though the innovations introduced have a major positive impact, they do have a negative one as well.

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

* Choose two companies from the same industry that have been deemed successful by the standards of that industry. Analyze each of the company’s business models. Next, evaluate the characteristics of

Vital partnership is an attestation between no less than two relationship to team up in a specific business activity, so that each preferred standpoint from the characteristics of the other, and builds high ground. The improvement of key unions has been seen as a response to globalization and growing unsteadiness and diverse quality in the business environment. Key unions incorporate the sharing of data and ability amongst assistants and likewise the reduction of danger and costs in reaches, for instance, relationship with suppliers and the headway of new things and developments. A key association together is here and there contrasted and a joint meander, yet intrigue may incorporate contenders, and generally has a shorter future. Essential association is an immovably related thought. This article separates significance of key union, its points of interest, sorts, system of course of action, and gives two or three cases examinations of key associations together. This paper tries to join the degree and piece of publicizing limits in the confirmation of sufficiency of key organizations. A couple of proposals from an advancing viewpoint concerning the examination of association together process are point by point. On the preface of the suggestions, a framework is made for future

The well-known writer and cognitive scientist/cofounder of the Nielsen Norman Group, Donald A. Norman, in his book, Emotional Design: “Why we love (or hate) everyday things”, he analyzes the design elements in products. Norman’s purpose is to show why products we use should not be hard to use but attractive and fun. He explains in tremendous detail how the design of an object affects a person emotionally. He argues that in order for an object to be more successful it must be more attractive to the users. Norman uses concrete evidence to back up his argument. He employs the use of imagery, diction and tone in order to convey to his readers the idea of emotional design.

3. Generate at least three ideas for how the marketing mix strategy of an auto manufacturer might be different for each of these three segments based on your profiles. Provide three

They've asked me to choose about two kinds of businesses and I have to choose one product of each of the firms. After I’ve done that I should describe the marketing techniques that they use to promote they're product.

My research question was about how icons influenced the evolution of rock n roll throughout the decades. My first product idea goes with it, because I could display how much rock and roll has changed by playing an older popular song verses a newer one. I feel that relates to is, because people can hear the differences. My second product idea, actually involves a concert. How that relates to my research question is it gives me the chance to experience how the artists felt before performing. Also, I can perform just like certain decade(s) and show the how much it has changed.

* Technical/functional – Though the aesthetic is what will draw someone into the design, it must still be functional. This point I believe refers to consciously designing so it still does what it was initially intended to do, and the design doesn’t interfere with the functionality.

Panera’s over time has grows to become a leader in the american food industry.In this particular case ,the strategy use by panera is based on product differentiation and on offering a better pricing.This strategy comes from the company blueprint called Concept Essence which consist of competitive advantage via (a) great, high quality, healthful food and (b) superior customer service.The concept also include a product differentiation strategies involve a selection of artisan breads, bagels and pastry products that are handcrafted and baked, designing bakery-cafes that are pleasing and inviting, high quality foods, a menu with sufficient diverse offering, providing courteous, capable and efficient customer service and offering patrons a sufficient

As variety and option tend to lead to the peaking of consumer interest since human nature inevitably values choice and the allure of something being new or revolutionary, it is easy to see how interest can be closely linked with consumption. Singer stated that, “In its first 24 hours, the app was downloaded more than one million times” (2015: 1). This points to the universal nature of the product stemming largely from the ease at which the product can be accessed. Also, Boush and Loken pointed out that a sense of familiarity with the product regarding the brand largely contributed to the consumption adding to the fact that the product is already highly convenient to purchase (1991: 16). Boush and Loken stated, “Capitalizing on an established brand name is a growth strategy that seems destined to increase in popularity,” which accentuated the idea that convenience in the use of a product strongly linked with a brand not only involved the product itself yet involved the brand as well (1991: 16). Thus, it is seemingly clarified that convenience in use helped to make products, brands, and trends beyond culture, for the appeal to innate human tendencies in clinging to what is comfortable, known, or familiar is beyond cultural norms. Allison further clarifies that convenience in use is a key component for making a product, brand, or

Aesthetics: the product myst be able to comply with the client’s interests and fit within the environment of the home, which is the intended location for usage. Since children would be using this product, the design must be simple and not too complicated for trouble use. There would be a simple magnet connected between the joints of the railroad track to allow for an ease of travel for a train. Since this product is a new innovation and not introduced to the economy yet, it must meet the current market’s guidelines for acceptance by the customer/client.