Intro to Marketing Tesc Assignment 1

▪ Special screenings with access to a premium food and beverage menu for VIPs only

Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.

The task instruction is: Analyze Company G’s competitive environment utilizing Porter’s Five Forces Model of competitive forces. While headings below may provide some guidance for how to organize the paper, please refer to the recommended text (index topic: “Porter’s 5 forces model”), the learning community, and recommended web sites. As you will see from the reading, Porter’s 5-forces is a way to examine threats to a company’s success – which was competition imposes.

* Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized

Throughout the course of Marketing 425, group 13 has decided to collect data according to our topic which was “success versus happiness.” Also, the product category was whether they have considered of using self-help book to get undepressed or get motivated in life.

22. The Porter's Five Forces Model analyzes the competitive forces within the environment in which a company operates to assess the potential for __________ in an industry.

According to Porter’s competitive forces model, exist five major forces, which managers should analyze, and strategies developed for the company to increase their competitive edge. They are the threat of entry of new competitors and of substitute products or services, the bargaining power of suppliers and customers (buyers), and the rivalry among existing firms in the industry.

Porter's five forces framework is a model of competitive industry structure. These are the threat of entry of new competitors, the threat of substitutes, the bargaining power of buyers and of suppliers and the rivalry between the existing competitors. Where these forces are intense, below-average industry performance can be expected; where these forces are mild, superior performance is common. (Jobber, 2007).

Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1),

Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today.

There is a new sheriff in town in the arena of the online gaming world and its name Is Flash Fight, this multiplayer video game changes the way online gaming world has represented its self, Flash Fight is the most popular online gaming system yet. This is a game in which multiple amounts of individual fight random individuals around the world and when and if you win the match you move up to the next strongest individual which is determined by the number of wins versus losses there are. This games promotes the sport not violence so after every matches hands are shaken and or hugs are giving to show respect.

Building on the SCP model, Michael Porter developed the highly influential five forces model. Porter’s model identifies five key competitive forces that managers need to consider when analysing the industry environment and formulating strategy:

In order to develop the “right strategy” to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely : E. information about market trends and changes.

Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the

Michael E. Porter, associate professor published the article titled “How Competitive Forces shape Strategy” in Harvard Business Review in 1979. This article is retitled as “The Five Competitive Forces That Shape Strategy” and published in Harvard Business Review in 2008. Michael E. Porter developed the model of Five Competitive Forces which is defined as “Competitive Strategy – Techniques for Analyzing Industries and Competitors”. It has become a main device for analyzing an organizations structure in strategic practices.