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Citigroup Case Study

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Running head: CITIGROUP CASE STUDY Citigroup Case Study Citigroup in Post-WTO China Lorenzo E. Pina November 6, 2006 Abstract This summary provides a debate of the Citigroup Corporation. The main arguments, debated by Team E, discuss whether Citigroup has displayed adaptability on expanding its operations into China. The conclusion summarizes Team E agreement that Citigroup has displayed environmental adaptability in its attempt to expand operations in China. Citigroup Case Study China has made it difficult for foreign banks to go into their country and offer their services by controlling their growth and only providing licenses for limited commercial …show more content…

Citigroup has not been open to the concept of growth through acquisitions. Citigroup has been reluctant in having joint venture relationships, acquisitions and mergers. Citibank, one of Citigroup's branches, was previously denied access in providing retail-banking services in China. This hindered Citibank's ability to provide its branding strategy, which has been an asset elsewhere in Asia. In addition, Citigroup will only consider an acquisition if it benefits one of the bank's key lines of business. Unfortunately, not only are acquisitions viewed negatively in the eyes of Citigroup's decision makers, they are not part of the expansion plan. Li, Young and Conklin (1997) explain, "Acquiring a financial institution in China is not only not on our ‘radar screen'; it is not something which I could see the government allowing anytime … further, the time, resources and market momentum lost in repairing… that this is not one's rationale dream of how to get ahead" (p. 25). At the least, an acquisition would give Citibank the advantage required to access the retail market. Conclusion Citigroup is an excellent example of an organization that has displayed environmental adaptability. Today, Citigroup is a premier foreign bank operating in China. This bank offers the broadest product range of any foreign bank in China and has the largest network among other United States banks. Citigroup now realizes

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