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Clear Channel Outdoors Marketing Strategy

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Clear Channel Outdoors is one of the biggest outdoor advertising companies to date. They harness a vast amount of experience and industry knowledge as they are made up of a culmination of several mergers of advertising pioneers such as Foster & Kleiser, More O’Ferrell and Adstel, and Dauphin and Plakanda. Currently headquartered in San Antonio Texas, Clear Channel Outdoors provides a wide array of outdoor advertising services. The advertising that they provide can be found on standard billboards, digital billboards, wallscapes, street furniture (news racks, transit shelters), and transit advertising (airports, buses, trains) to name a few. They have operations both in the U.S. and 30 other countries across Europe, Asia, Australia, and Latin America. …show more content…

They are a full advertising company that offers ideas of where to advertise, to what audience, and when to advertise to be the most effectively received by the audience. With their vast amount of experience in working with a wide variety of companies, they are adept to advise on which mode of advertising that would work best for a specified product/service. In this light, COO serves as a consultant to the marketing functions of their customer base. Clear Channel Outdoors core values include freedom in allowing their employees and customers to express their ideas responsibly without the restrictions and limitations that are imposed by their competitors; flexibility in using innovative measures and techniques to ensure uniqueness and originality of the services provided; forward-thinking in forecasting long term needs and investing research dollars to stay ahead of the competition; and fulfilling promises by meeting commitments one hundred percent of the time, displaying integrity, and meeting the needs of their

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