Clear Vision Inc's Branding Pricing and Distribution

In addition to ODI’s patent, ODI had signed a contract with New World that it couldn’t offer the polymer, the main material for the contact lens, for other firms who also intended to enter the market, and prevent others from using the updated products. Although this patent-protect agreement made sure that competitors in the same field had no access to duplicate the contact lens, the companies who offer the debeaking service are rivals to ODI. Farmers are so familiar with debeaking process, so they are more likely to choose this way other than lens. In conclusion, the requirement of the contact lens will be so sensitive to the price.

B&L faces a higher risk of losing the main clients for the conventional lens as the company no longer deals directly with the main clients. The erosion of the sales of conventional lens for B&L might hasten as a result.

I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population), who wore them only on certain events. Vistakon would encounter less price resistance with these part-time users due to the less frequency use, and more willing to pay a higher unit price than regular daily wear customers due to the product’s high quality, convenience and comfort. Secondary market segment is the full-time (conventional and frequent

Once Home Depot’s marketing plan contains a thorough description of the scissor lift, it will then focus on the branding, pricing, and distribution of the lift. The plan will also need to include a product branding and pricing strategy, as well as examine how the pricing strategy supports the branding strategy. In addition, Home Depot will prepare a distribution channel analysis from which it will create a distribution strategy, determine whether the company is going to use a push or a pull strategy, and how the distribution strategy fits the product.

Lens Crafters believes in the theory that one of the best ways to a capture a customer’s attention is through its heart and for that they work very hard to meet that principle. Lens Crafters ability to offer unique products and services to the market compared to other companies that provide similar products and/or services gives them a company competitive advantage over its competitors. Lens Crafters has managed do this in different ways. This includes; offering a 90 day guarantee unconditional return policy. They also have a doctor on site that offer comprehensive eye examinations to all of its customers. Last but not least the company has an onsite lab

Using logos, the advertisers make the female viewers see the logic in buying their girdle and bra. In addition, they use pathos to make female viewers feel self conscious, persuading them to purchase their products.

Oliver Peoples was starting founded in 1987 by Larry Leight in the central of West Hollywood, California (Oliver Peoples Home, 2015). Oliver Peoples is an American luxury eyewear brand (Sandison, 2015) in high-end of the market (Luxottica Annual Report, 2010). In 1989, the company succeeded to the top of optical retailers in this industry (Oliver Peoples Home, 2015). Currently, the company’s main retail stores are located in The United States and Japan. The Oliver people eyewear designs were inspired by the estate collection of vintage. Additionally, it provides handmade details that are distinctive and unique to customers (Oliver Peoples Home, 2015). All eyewear of Oliver Peoples is handcrafted from the finest quality materials, whether frames, colors and so forth (Luxottica Annual Report, 2010). The eyewear can be found in a variety of notable fashion boutiques, department stores and online stores throughout the world (Oliver Peoples Home, 2015). However, Oliver Peoples has plenty competitors in the eyewear business. It includes Lenscrafters, Pearle Vision, Sears Optical, Target Optical, Sunglass Hut, Ray-Ban, Oakley, Vogue, Persol, Arnette and REVO (Luxottica Annual Report, 2010). As it mentioned above, these rival companies illustrate that they provide the same type of products or services to the same target group. In addition, the product might be sold in the same place, such as in eyewear department stores and online shops (Luxottica Annual Report, 2010).

Vistakon is a well-established, overwhelming market leader in the disposable contact lens industry, based on strong brand equity and channels of distribution. Additionally, as a subsidiary of Johnson and Johnson, Vistakon has considerable resources at its disposal. The launching of 1 Day Acuvue, with newly invested manufacturing technology in place, provides a great opportunity to preempt competition and thus enhance its positioning. However, 1 Day Acuvue potentially flourishes by cannibalizing the company's existing product lines such as Acuvue and Surevue. With a major portion of its sales ($250 million) coming from these products, Vistakon faces significant risk in launching 1 Day

In addition to reaching out to its typical customers, the company's marketing campaign is also going to focus on attracting a new clientele as a result of the intriguing nature of its new product. Many individuals today are sick and tired of wearing glasses and are uncomfortable with the idea of wearing contact lenses either because their eyes dry fast when they use them or because they do not like the idea of losing their contact lenses. Liquid contacts are likely to represent the best solution to such problems when considering that they are easy to fit and that they dissolve consequent to several hours of wearing them.

Warby Parker is a designer eyewear brand found in 2010, which has shifted the eyewear market by simply questioning why the cost of a pair of glass is same as an iPhone? Warby Parker has realized that the Luxottica, who own a huge market share in the eyewear industry, has been trying to control the price of designer eyewaear by keeping extremely high prices that are not affordable to all customers. This long-established industry high price model has been removed by Warby Parker by seeing things in a new perspective (Patino,2017).

The retailer has since grown and now stocks over one million contact lenses to provide customers everything they need. The company delivers contact lenses around the UK and prides itself with the Same Day Delivery service.

The global eyewear market is anticipated to continue to grow in the next six years due to an increased number of people experiencing visual deficiencies and also as the general population continues to age (Grand View Research, 2014). Eyewear consumers

Respondents will then rate each question, with a “1” considered “very satisfied” and “5” considered very dissatisfied. The same incentives will be used across all research methods; customers will be entered to win a lifetime supply of Nike Maxsight contact lenses.

2. Price Point – They keep the prices of all their products around 20% cheaper than their competitors. A typical eyewear would start from Rs. 450. They provide price discount to their customers through sales promotion offers. Also, they attract the new customers by offering the first frame free kind of promotional events.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates