This particular case depicts the history and issues faced by a relatively small company active in the custom architectural millwork industry for the past 25 years. The new owners wanted the newly-acquired company to grow even further.
The first few months seems to have been a success - Marcus spent a lot of his time with employees and customers, learning the field since he was, as mentioned in the text, an "outsider". However, keeping the company's integrity and image intact was a priority.
However, the problems outlined in the case seems to start - or at least have been worsened - with what will become CMR's largest account, Blackstone Homes.
Problem Identification
After reviewing the text in question, three major problems stand
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We could therefore expect lower level of sales and revenues in the future.
Alternatives generation
While we will mostly concentrate our alternatives on the three points mentioned above, we will also include other alternatives, even if they may not be realistic or feasible in the short/medium term.
1) Review customers change requests:
We obviously cannot stop change requests and modifications made by the customers. The company and its employees pride themselves by offering flexibility and higher customers' satisfaction. It would be therefore self-destructive for CMR to put a term to these showrooms. Any person also deserve to have reasonable alternative options when they are buying an object, a home more than anything.
However, there is a clear misunderstanding between CMR and Blackstone Homes regarding the fixed allowances for kitchen ($6,000) and the final cost of the installation. In order to solve this issue, it may be a good thing to review the billing part:
Instead of having the installation costs "forwarded" to the contractor, all expenses over $6,000 (parts + labor) should be charged to the homeowners themselves; customers can have access to all options made available by CMR, whilst eliminating cost forwarding and the said related disagreements.
2) Software adaptation
It seems clear from the text that the whole issue also come in part from InfoCentral. In order to remediate this issue, we would suggest that all account managers from CMR and
Andres Construction Services is a family-owned construction company which employs about one hundred employees. The company focuses on negotiated work on multi-family apartments, retirement communities, adaptive re-use complexes, private schools and universities, office buildings, and churches. During Mr. Whittle’s lecture, he focused on a handful of projects Andres Construction has worked on in the Dallas/Fort Worth area. These buildings include the SO.7 Shops and Lofts, The
Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.
In a response to the strengths, weaknesses, opportunities and threats to the organization, several alternatives should be considered in strategizing the best way to increase the wealth of the organization.
After being discovered by Portuguese explorers sailing under the Spanish flag Juan Rodrigues Cabrillo named the area San Miguel (estimated year: 1499-1543 ). It wasn’t until 1602 that San Diego got its namesake. Spain sent mapper Sebastian Vizcaino to map the California coast and
David C. Shaw prepared this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The
Problem Statement: Implement device passwords on both console port and VTY. All passwords should be encrypted.
This haevily disguised case is set in the “nature “woodstoves business in 1986. It is not based on The Vermont Castings Company. The issue is product line strategy based on product line profitability.
Columbus Custom Carpentry (CCC), a family-owned company founded in 1964, operates in a niche market that produces semi-custom doors for the residential market. The company has taken the non traditional approach of not competing with mass manufactures, nor selling their products through popular market stores. The company finds their success and profitability through the development of various jigs and specific tools that aid them in the production of replacing antique-styled doors for the restoration market. They also have a relevant source of business in a line of contemporary doors that have a more distinct and dynamic style than someone would find from mass-market competitors. The company’s tools and systems that are used to
The purpose of this report is to assess the viability of the acquisition of Royal Paper Corporation’s (Royal) Monticello mill and box plants by Atlantic Corporation (Atlantic). This will be conducted through the evaluation and analysis of whether this project is profitable and also if this is a sound strategic move.
What is the main purpose of the economic system? The main purpose of the economic system is method used to produce and distribute goods and service. The three economic questions are: “What goods should be produced?” “How should these goods and services be produced” And “Who consumes these goods and services?” The characteristic of a market economics is that self-interest is the motivating force in the free market, self regulating market. The interaction of buyers and sellers motivated by self-interest and regulated by competition, all happen without a central plan. In a market economy, economic decisions are made by individuals and are based on exchange or trade. However, characteristics of a command economic
The vision of Cooper Industries, as stated in the case, was to do an ‘outstanding job at the unglamorous part by making necessary products of exceptional quality.’ The goal was to operate in industries that had become somewhat of a necessity for consumers. Examples of such industries include: power transmission, hand tools, drilling and others. Cooper industries had started in 1833, as an iron foundry, and had existed most of its 150 years as a small sized maker of engines and compressors. However, all this changed in the 1960s, when the management decided to expand the company to lessen its dependence on the capital expenditures of the cyclical natural gas business.
Marcus had aggressive goals of reaching $70 million in sales by 2007 by creating a scalable and replicable business model. Moreover, build close relationship with the Blackstone will gave CMR an opportunity to standardize its business processes to be able to benefit from improved operational efficiencies that comes because of scale of operations.
Sambian Partners is an architecture and engineering firm which believes in promoting an environment where the firm’s designers, engineers and client account managers collaborate to deliver top notch designs. The CEO believes Sambian Partners offer a good environment for its people to work and treat people right. The case describes how Sambian is facing a situation where its top talent is quitting. The CEO is surprised by these departures and is working with the firm’s human resource head to get to the root cause of these departures. The management wants to fix the root cause to stop this exodus.
The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).
Finally, the essay will conclude by suggesting several strategies or solutions which can be practically used to combat the issues that are being faced.