Coca Cola Code Of Conduct

By connecting to their consumers constantly and effectively through excellent advertising, Coca-Cola was able to provide brand loyalty. With diversification within the company’s products, the brand was able to stay relevant throughout time.

A code of conduct and a statement of formal statements describe and explain what an organization expects from its employees and a code of ethics generally consists of statements that serve as principles and basis for rules of conduct. Leaders and managers must be role models for organizational success. If employees see leaders and management demonstrating the organizational values then it adds to the commitment and credibility of leadership and reinforces the importance of the organization’s values which leads to employees who are more engaged and committed to the organization. Also turnover among employees tends to be lower and productivity tends to be high. On the other hand, if leadership demonstrates behavior that is inconsistent with the code of conduct then a negative message is sent to the employees. Therefore, employees may disengage and compromise company standards as seen in the

Code of conduct is a rule set by an organisational body for specific issues that become a standard practice for all who works in the organisation or represent themselves outside of the organisation, (Marinda, 2011). Code of conducts is devised by a legal framework that prevents contradictions and builds trust between workers, patients and visitors in all. However all the codes are very important and must be followed e.g., ethical principles, and legislations.

A code of conduct is a tool used by management to implement an organization’s values, duties, and ethical standards. According to the Ethics Resource Center, a code of conduct is a written set of guidelines and a point of reference used to support day-to-day decision making. It clarifies the mission, values and principles of an organization to ensure professional and ethical standards are withheld (Why Have a Code of Conduct, 2009). A code of conduct offers guidance on how to deal with circumstances associated to the business in an ethical manner.

I received your email in reference to feedback. I understand that you are looking for a comprehensive code of conduct framework which includes the three policies I have already created, standard policies that you feel should be included and additional policies that I feel are pertinent. This is what I have constructed for you. The Code of Conduct usually starts with an opening message or letter from the top CEO (‘s) of the company, briefly stating what the company’s vision or culture is.

The main purpose of a code of conduct is to ensure a professional is just that, a professional. When we think of a professional we think of somebody with a job that requires them to act in a professional and responsible manner. A code of conduct is developed to ensure that people in a specific profession all work towards the same guidelines. A code of conduct based around all of the universal ethical principles: Beneficence, Non-Maleficence, Justice, Respecting Autonomy and the law. It also covers the specific ethical principles: Responsibility, Trustworthiness and

The corporate code of conduct establishes the “tone at the top” of the importance of honesty and integrity and can also provide more specific guidance about permitted and prohibited behavior. Example of items typically addressed in a code of conduct include expectations of general employee conduct, restrictions on conflicts of interest, and limitations on relationships with clients

Code of conduct is a written set of rules published by an establishment to its employees and executives to provide them help with their conduct and their behavior in conformance with its key values and moral

Google, like any other successful companies, deals with ethical issues on a day-to-day basis. Google’s corporate mantra simply put - “Don’t be evil” (Google), is what drives their corporate ethics in doing business. Being the data juggernaut that they are, questionable business ethics arise often in relation to privacy.

The code of ethics and conduct is a written set of rules and regulations that provides guidance to employees of an organization on how to conduct themselves and carry out their duties in line with the organization’s principles. The code of ethics and conduct is also be backed up by suitable disciplinary actions. A code of ethics and conducts helps employees deal with ethical issues and other gray areas that they face as they execute their daily activities. An effective code of ethics and conduct is required for an organization to run smoothly and maintain a positive image. Having an ineffective code of ethics and conduct is almost like having none.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

The reputation of one , is the most important, its how everyone portrays themselves. No matter if you have one dollar to your name or a million, at the end of the day how you portray yourself is what says about you. Coca-Cola is a brand that says that they stand for quality and integrity. Coca-cola found out that there was

“Coca-Cola was founded in 1886 at a soda fountain in downtown Atlanta, Georgia” (Coca-Cola Facts para 1). Coca-Cola is better than Pepsi due to its’ longer experience “being in business for about 125 years, the big name beverage brand inspired many consumers and viewers; sparking social interaction and encouraging innovation” (Coca-Cola Facts para 1). “Coca-Cola had bottlers to create a distinctive bottle for the beverage, and it was so noticeable that it could be recognized in the dark, and this effectively set the beverage brand apart from competition, and because of the Coca-Cola’s bottle features — it was acknowledged by many artists from all around the

Currently Coca- Cola has followers on many different social media websites such as Facebook, Twitter, Indeed, You Tube, etc. They use social media sites as a way to interact with their consumers and to make sure that the Coca- Cola brand is seen by as many people as possible (Social Media Principles, n.d.). They keep all consumer’s information private unless terms and conditions for release are approved by the consumer, employees or other affiliates. Coca-Cola has an Ethics and compliance committee that make sure that all newly hired employee receive training on the corporate governance guidelines, businesses code of conduct and the anti-bribery policy. They also have an ethics toll free line or you can contact the through their web site for violators of their policies (Company, 2015).

Codes of conduct are policies including rules such as maintaining honesty, attitude, and respect (Traveler, 2009) for co-workers, the organization and customers. Only by separation of personal ethical choices in the work place, will an organization succeed and flourish. It is never appropriate for any employee, management or otherwise, to conduct business for personal gain. The people who become harmed lose trust, confidence, and the expectation of themselves and of the people who chose to put their personal ethical choice before the needs of the customer and business.