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Coca Cola Racial Discrimination Lawsuit

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COCA-COLA RACIAL DISCRIMINATION LAWSUIT 1999
(INGRAM ET AL. V. THE COCA-COLA COMPANY)

Have you ever heard of the saying “never judge a book by its cover”? To judge someone based on what they look like on the outside, how they act, or even how they dress is discrimination. Discrimination is the practice of unfairly treating a person or group of people differently from other people or groups of people (Merriam-Webster). While discrimination is a significant problem in todays society so is racism. Racism is not something new; it has been around for centuries. Racism is a major factor in many of the events that have happen in the past as well as the events that are happening in society today.
John Pemberton invented Coca-Cola in 1886 in Atlanta Georgia selling only nine bottles a day. Today Coca-Cola is one of the largest distributor and marketer of non-alcoholic beverage company’s in the world. It’s everywhere. Coca-Cola has 900 plants around the world and approximately 123,000 employees worldwide with its product being sold to 200 countries. It has hundreds of brands and thousands of products sold worldwide. Coca- Cola has one of the most sophisticated and persistent production and distribution systems in the world. It markets its product affordably in restaurants, stores, vending machines; concession stands, sporting events and etc. They also sell apparel with there logos on them to promote their brands and products. With a brand so large and successful it has several

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