Commercial Bank: Nike And Delta Air Lines

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Expanding globally is a very serious decision for any corporation. Before making this decision, management should take into consideration the health of the corporation and identify the long term financial goals. In this assignment, I will discuss the importance for the financial managers of Nike Inc. to use economic variables in identifying long term financial goals and the major techniques/tools that the financial managers of Nike Inc. can use for forecasting future directions in the stock market and in the economy as a whole.

Nike holds roughly 14% of the global sporting goods market and is one of the

Delta Airlines is a commercial airline company that has been around since 1924. They fly to many destinations all over the world. Their fleet of airplanes consists of 822 airplanes. Delta Airlines is currently headquartered out of Atlanta, Georgia. Getting from point A to point B with Delta would be easy and plausible with their ability to service over 325 travel destinations all over the world. They are even able to broaden their horizon with their seven airline partners making it easier for their clients to get where they want to go around the world. Delta has top of the line pilots with stringent requirements ensuring their pilots have the ability to safely and accurately fly from point A to point B.

Since the early days of its inception, Nike, Inc has stood out as one of the most dominant competitors in the athletic apparel and fashion industries. With a net worth of over $15.9 billion dollars and the title of most valuable brand in the sporting world, the brand has proven that it has no intention of slowing down in terms of success and innovation (Ozanian, 2018). This research paper will explore the brand, Nike’s, creation, evolution and growth and deduce why it has found such tremendous achievement within the last fifty four years (O'Reilly, 2018).

This report examines NIKE Inc. one of the leading sports brand in the world. It uses business analysis techniques such as SWOT, PESTEL, Porter’s five forces, and Ratio analysis to analyse the business environment and performance of this company.

b. Operating Income, income before taxes, net income, earnings per share and retained earnings for current year ......................................................................... 11

Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One, and a potentially fatal inability to enter a new growth market such as the extreme sports market. Our recommendations to help Nike confront these challenges consist of developing a product to remain competitive with Adidas, and also an aggressive

Nike is one of the most successful sporting goods companies across the world and a well-known brand that sells merchandise globally. NIKE, Inc. recognized an opportunity in the challenging economic environment, to rebuild the company strengths and pursue other potential by taking on partnerships with Cole Haan, Converse, Hurley, NIKE Golf and Umbro. This opportunity brought NIKE, Inc. more than:

NIKE is the world’s largest athletic footwear and apparel that ranks in the top 20 of the World’s Most Valuable Brands 2015. It designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. The company was founded in 1964 and has its headquarter in Beaverton, Oregon. Apart from Nike brand, the company also entirely owned subsidiaries, which are Converse and Hurley International brand. In FY2015 (for the period ended 31 May 2015), Nike, Inc. recorded revenues of $30,601 million ($28,701 million solely from Nike brand), a growth of 10% over FY2014. Moreover, a break-down of revenues (only Nike brand) by geography illustrates that 47.9% of the total revenues were accounted by North America, 19.9% by Western Europe, 13.6% by Emerging Country, 10.7% by Greater China (an increase of 18% over FY2014), and the rest by Central and Eastern Europe and Japan. In addition, in term of revenues by product category, Nike generates revenues mainly from Footwear products with 63.8%, following by apparel 30.1%, and the remaining is equipment and other.

Nike Inc. is a global powerhouse in the athletic apparel, equipment, and manufacturing industries. While it covers so many customer bases passed these industries, Nike has its most success with footwear and apparel. For example, Nike boasts a 33.6% market share in the footwear industry with over 4.3 billion dollars in sales through the second quarter of 2015 (Nike Financials). Nike revenues for shoes, apparel, and all other athletic equipment and services overshadow all other competition in the market. The financials that will be analyzed in this document will prove that not even one of Nike’s toughest competitors (Under Armour) has the resources and brand value to overtake Nike in the market.

reach all markets, Nike reduces the costs and the selling prices of its athletic shoes and other

This week’s case discusses gratifying millions and millions of consumers worldwide along with the customer service adversities comprised meanwhile as annual profits surpass $40 billion along with business operations amounting to 900 billion. The American Express Company is an American multinational financial services. The corporation is headquartered within the Three World Financial Center in New York City.

Nike has always been the top and well-known brand due to its brilliant advertising and endorsement. That is because consumer remembers what they see and hear, especially when it is always repeated. For example, Nike’s first print ad, titled “There is no Finish Line,” is still successful today, and still marketed on T-shirts. Nike’s famous slogan “Just Do It” is quite simple but extremely encouraging for customers making the company’s product extremely popular. Moreover, due to the simplicity of the tags they are understandable and easily perceived by all people regardless national or cultural peculiarities and norms. In such a way, Nike’s products have become really international.Nike also used the popularity of sportsmen to promote its products after endorsement of Michael Jordan thrived. Nowadays, the company has contracts with sportsmen from different countries which are known practically all over the world, including Michael Vick, Lleyton Hewitt, Roger Federer, the Brazilian national soccer team and English Premier League soccer team Manchester United. This shoot up their popularity by making the fans of these top name athletes become fans of Nike. They can contribute a majority of their success to their partnership with Jordan, who brought a ridiculous amount of popularity to the brand. The Nike Air Jordan franchise sold over $100 million in revenue in its first year in 1985. This shows how much an advertisement and endorsement helped in bringing up a brand especially to Nike which makes it memorable and chosen by all until now. If the other brands had the idea to invest in a better endorsement before Nike, they would have had the same level of success as Nike but instead Nike seized the opportunity and became the best choice among all the other

Nike’s distinctive competency is in its marketing strategy, particularity in the area of consumer brand awareness and brand power. Its famous marketing campaigns and sponsorships programs were the leading factors behind its growth and success. Nike spends a substantial amount of funds on advertising because Nike believes that trough effective promotion and advertising it can reach its customers and build interest for its products. Also, it can differentiate its position in the mind of consumers and establish brand loyalty through marketing. For example, the "Just Do It” campaign, and symbols like the Nike "Swoosh’, couple with famous sports icons, serve as instant reminders of the Nike Empire.