Audience-Targeted Communication: Chilean Copper Mine Collapse On August 2010, news of Chilean miners trapped in a copper mine have been the target of international media, focusing on how the miners were trapped for 17 days before first contact and communication was established. News articles reported about thirty-three (33) miners in San Jose, Chile, who were trapped 2,500 feet below surface. Everyday, the Chilean government, rescue team composed of local and international experts, the miners' families
2010 the 121 year old San Jose copper and gold mine collapsed in Southern Chile (trapping 33 miners beneath the surface). During the ordeal, there was a tremendous public relations effort behind the scenes that was occurring. To fully understand what took place requires looking at: the considerations for the different kinds of stakeholders, the actions that must be taken before / after the message is delivered and creating two sample communications for constituents. Together, these elements will
When it comes to the Chilean mining incident there is definitely some considerations that we need to be aware of. For instance you need to consider just how dire the situation is for the miners as well as their family & friends. Also the public wants reasons as to why the mine collapsed in the first place, during this type of situation it is vital to consider their feelings and stay calm while also showing concern in relation to what could have caused the initial incident itself. Also do not sugarcoat
Knowing Your Audience Paper and Communication Release Insert Name XBCOM/275 July 28th, 2013 Colette Franklin Knowing Your Audience Paper and Communication Release When you are trying to portray a message, it is important to remember who your audience is. The way you deliver a message will depend on your audience and if you are delivering the message informally, formally, personally, or on behalf of a company. The way you deliver a message after an accident or disaster is important, as you
Knowing Your Audience Paper and Communication Release Bridgette Smith BCOM/275 June 24, 2013 Knowing Your Audience Paper and Communication Release A company always needs to issue information to another organization or a group of people it is imperative the company knows their audience. When information regarding a accident or disaster, it's important for the company know their audience. For instance, the San Esteban Mining Company needed to know how to respond to each of the audience (families
Consideration of the communication needs of the different individuals interested in the collapse of the San Jose mine would require tailoring detailed strategies for the various different groups based on their roles. These groups would include families, workers and the general public. This implies that the speaker would be an executive from Compañia Minera San Esteban Primera, the owner and operator of the San Jose mine (Reuters, 2010a, n.p.). The firm would want an executive to speak to all groups
The San Jose mine collapse in Chile can be viewed as a good example of public relations in the face of a crisis (Yaxley, 2010). What began as a local story of a financially challenged mining company that experienced a mine collapse quickly became an international recovery effort. This story had a happy ending. It could not have but throughout the crisis the Chilean government was transparent with the trapped miners, their families, the Chilean citizens, and the world. There were many different
Knowing Your Audience Paper and Communication Release Luis R. Molina-Rodriguez BCOM 285 November 21, 2012 University of Phoenix Knowing Your Audience Paper and Communication Release To know your audience is a must or major component of communication of any kind. When you know the proper type of communication to be use and the proper information to be included in your message, will ensure that the audience will understand the message being delivered. Knowing your audience will ensure that
Knowing Your Audience (Your name) BCOM 275 February 07, 2012 Eileen Broyles Knowing Your Audience The collapse of the Chilean Copper Mine was covered worldwide for several weeks. Over 30 workers were trapped in a mine for well over a month. The rescue teams and US advisory team had to be very cautious when speaking to the miners, families, and news reporters. These teams had to keep in mind the different roles of the people in the audience and how they would receive the message.
Over 30 Miners Trapped after Chilean Copper Mine Collapses Communication Release To the families of the 33 miners that are trapped in a copper mine that collapsed in Chile: Face to face communication to the family standing by waiting for the people to be rescued. There has been a tragic accident. One of the copper mines collapsed and trapped 33 workers underground. As of right now, we have located the workers and are coming up with a plan to rescue them. We have a small hole in which to send the