AMITY UNIVERSITY UTTAR PRADESH, LUCKNOW CAMPUS Major Project
BRAND STUDY OF SAIYAARA UNDER THE GUIDANCE OF
MS.MRIDULA SAHAY MEHROTRA
SUBMITTED BY:
ALPANA SINGH CHAUHAN
A7881715011
BATCH: 2015-2019
SEMESTER: V
B. Des. Fashion Design
Amity School of Fashion Technology
ABOUT THE BRAND
SAIYAARA
Saiyaara was founded by Aman Mathur in the year 2015. He has been luring the city with his fine craftsmanship, fine cuts and innovative ideas. Saiyaara mainly deals in couture where pure ethnic wear is the main forte. Bridal Lehengas, Designer Lehengas, Kalidars, Ghararas, Sherwanis are made in a stylized versions. The most peculiar characteristic of the brand is that it mainly works in customization where proper time is…show more content… ---------------------------------------------------------------------
Que5- What do you find good in that lahenga? ---------------------------------------------------------------------
Que6- Why you choose that lahenga? ---------------------------------------------------------------------
Suggestion - So you should go for bottle green/black or mix-up of two colours like bottle green with baby pink /maroon with sky blue. ---------------------------------------------------------------------
Suggestion - Now capes are in fashion so you can also choose this. ---------------------------------------------------------------------
Que7- How much you want to spend? ---------------------------------------------------------------------
SURVEY SHEET- A survey is done to collect the reviews of customers regarding to the denim category that which brand they like most and why? And what are the qualities in that brand which attract them?
Customers reviews about denim- Name- Harshit Age- 30 Levis- good material, nice fitting, range up to 3000 can
