Company Study: Brand Study Of Saiyaara

For people who wants to buy clothing in Myer, they usually go shopping with friends or family, so they could get some suggestions from others. When people making decisions of buy new clothes, usually they have little knowledge of how the cloth will looks like on them, so they need to try them on, this process often take a long time. The influcences at the points of sales of these products will be whether customers like the style or not, the suggestions from friends, families and salesperson, and whether customers think the product worth the price (Rahman, Rahaman, Jensen, & Gällstedt 2008, p. 42-43).

Levi’s divided the consumers into five segments based on demographics, attitudes and beliefs. Q2 and Q1 appeared to be desirable target segments, however, Levi’s decided to focus on the Q2 consumers, the classic independent males. These consumers were well-dressed, cared about their appearance, shopped alone and mostly at specialty stores. They weren’t price sensitive and preferred wool/wool blends in conservative colors.

First research objective was to determine whether it is profitable for J.Crew to shift their brand focus to a ‘sustainablity’ business model instead of resuming their position in the fast fashion industry.

The company has loyal consumers and retailers/manufacturers who are willing to fill out the quick brief survey to determine the best wardrobe that fits their body types. Consumers enjoy the data collection

Listed below are statements about shopping behavior for clothes and clothing fashions. Please check one box for each statement to indicate the extent to which you agree or disagree with each

In order to narrow the scope of consumer behaviours associated with fashion purchasing effectively, the research will use an interview as method for collecting data, all interviewers are required to familiar with interview guideline and question and make sure interview question are relevant. Also, check the audio equipment works properly and find a quiet place to implement interview.

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Sabra Dipping Company is the leading brand of Mediterranean style hummus and dips in America. Sabra dominates the industry by providing not only a variety of hummus, but also a range of dips and spreads such as: guacamole, Greek yogurt dip, and salsas. Sabra was founded as Sabra-Blue & White Foods in 1986 and was eventually bought in 2005 by Israeli food manufacturer, Strauss in 2005. Our brand strives to create dips with daring flavors that will expand the average consumer’s taste palettes. Our product is based and produced in the United States under the organization 's Pepsi CO and Strauss. Sabra products are easily accessible at almost all major grocery stores and supermarkets nationwide. For those not fortunate enough to live close to grocery stores, Sabra gives back in their initiative “Plants With A Purpose” as a way to benefit food banks across America. Our core values spread beyond just our products in hopes of bringing customers together through quality food. Sabra provides a different flavor for each of its different spreads, to encompass a range of personalities and products for its company.

The Canadian Apparel Federation is facing numerous challenges as the apparel industry is very competitive and consumer tastes and preferences are constantly changing. Our study will present some of the major trends developing in the apparel industry and what companies can do to capitalize on the market and distinguish themselves from the competitors.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

1. A brief history of the brand: origins, key stages in its growth , etc.

8. Do you think there is a core image of Levi’s that can survive across the wide range of prices and outlets that it operates in? What is it?

Like the way we just saw that 60% of the online purchasers are women, Similarly with changing social structure and society becoming increasingly contemporary, purchasing garments is no longer the forte of only women. Today men are becoming increasingly brand conscious and trend savvy. Now let us try to identify the key drivers that influence the decision making process for garment purchase which is different for men and women.

Levi’s in the comfort business. Not just mean physical comfort but providing psychological comfort – the feeling of security that, when you enter a room of strangers or even work colleagues, you are attired within the brand of acceptability. Although what a consumer defines as psychological comfort may vary from sub-segment to sub segment. The key phrase here is that last one, ‘from sub-segment to sub-segment’. In its attempts to be sensitive to the various fluctuations of taste among the denim-wearing public, Levi’s has diversified its brand by creating a wide range of jean styles.

It asks women shoppers 11 questions about how they prefer jeans to sit on their hips or waist to create a body profile. The results are used to match the user with as many jeans as could suit them from a