Marketing Issues : Fitbay's Internal Strengths And Challenges

The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to an attractive woman scantly clad

In addition, their customers are sophisticated, confident people who seek not only trendy clothing, but also the best product available.

The mind-set of the company is to put sales and profit second to creating a special style that can change the world through fashion.

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

In the case of high-end children clothing, the question becomes, what the parents are looking for in a high-end piece of children clothing. This information is pivotal because the products must be designed to fit the needs of the consumers. By doing so, the company will spend less money changing the product to fit the customers. Also, by knowing what needs exist in the market, the company can evaluate whether this need can be realistically met.

In order to narrow the scope of consumer behaviours associated with fashion purchasing effectively, the research will use an interview as method for collecting data, all interviewers are required to familiar with interview guideline and question and make sure interview question are relevant. Also, check the audio equipment works properly and find a quiet place to implement interview.

The fitness clothing market is growing rapidly. Customers’ new found inclination towards living healthier lifestyles has produced an increase in participation of people into various physical activities. Hence, the high levels of competition in the fitness and

Having knowledge of our target markets lifestyle will benefit us because we create great durable backpacks that fit their lifestyle.

FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative, inspiring products and online services that combine the power of new technologies to make people more aware of their diets, daily activities and motivate them to do more exercises.

As a partner, you’ll be kept up-to-date with our inspirational, informative, and high-fashion editorial portal that contains the most recent health, trend, innovations, and beauty news. You’ll also receive updated, clinically-proven marketing support materials.

Fit bit is on Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, and they have a Blog. There are also commercials on television about their product. They are also in sales ads of major stores around the country. There are on almost every social media place that they can be one that they feel is

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

The study will implement a survey that is exclusively delivered to 20 women and 20 men that I personally know, and I communicate with on Social Media website, that purchase brand-named products frequently. The survey tool that I will employ is eight short questions on SurveyMonkey for the collection of data in regards to the Psychological vs. Social status reason why individuals buy brands and their emotional attachment to those brands. Sampling will involve selection of a random zone where the sales are not too high or too low and then consumers can be asked to answer a hypothesis question like, “Why are superior brand products more appealing to consumers?” The information that will be gathered with help from the company in knowing what the key selling points of their product is so that they can maximize on them while they also reduce any negative characteristic of the branded product.

The Right Target Market One of the most important marketing functions for a firm is finding