Position and Ability to Compete
Aramark S&E, according to their company profile, caters to 100 million sports fans through partnerships with 149 professional and collegiate teams (Aramark, 2016). The company has a very strong ability to compete on analytics within this space. Transactional, labor, food cost, customer data and several other data types have been collected and warehoused over the past 5 years. Analytical tools are continuously being developed to improve the understanding of the