Comparative Analysis of Vodafone and Airtel Services in Pune Region

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external

Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

As mentioned in the business life cycle section( Exhibit A), cellular companies are in huge demand due to their outstanding growth potential. From the period of October 1989 and

In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.

From this information, I conclude that the marketing mix employed by Vodacom Lesotho Limited did indeed propel its growth. I have found that through its marketing mix Vodacom was able to buy good quality products to sell to its customers, use different promo-tion techniques to market/promotion their products and services, use different pricing strategies to attract more customers and use its distribution channels to distribute good and ensure that they reach respective customers. All this together helped the company to generate its good image and sell its products successfully and profitability. Without using the appropriate marketing mix growth would be very difficult to achieve if not

The challenges that will face by the telecommunication industry can be identified as technology challenges, supply & demand market, government regulations, tight liquidity position and scarcity of skilled workforce are the major industry growth challenger. But increasing budget allocation, effective management, positive trend in telecommunication sector, new technological advancements, high investments made by private companies are the drivers providing the industry with competitive advantage.

In Jamaica, its headquarters, Digicel controls 70 percent of the mobile phone market and hopes to actively dominate the cable TV and internet broad band market. The secret behind Digicel’s success is that it has a devoted business intelligence and analytics group and a marketing department responsible for analyzing critical consumer data gathered from market surveys and market research. Digicel’s success can be attributed to the fact that the company is able to determine customers touch points by knowing exactly what customers want or desire from a mobile phone provider. The use of analytic tools have helped Digicel achieve this position, which is having the ability to predict and know what customers want and anticipate their next purchase moves. For example, Digicel has just branched into the cable TV and internet broad band market. The reason for this diversification is as a result of extensive market analysis of the cable TV and internet broad band market which currently has only one major player (Flow Cable Company) with a poor customer satisfaction rate. Digicel was able to capitalize on this opportunity because of the data gathered from customers that showed that they desired better cable and internet broad band service. The company has applied the use of analytics and quantitative approaches in areas such as primary consumer surveys, concept development testing, advertising testing,

Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring

A large population, low telephony penetration levels, and a rise in consumers ' income and spending owing to strong economic growth have helped make India the fastest-growing telecom market in the world. The first operator is the state-owned incumbent BSNL. BSNL was created by corporatization of the erstwhile DTS (Department of Telecommunication Services), a government unit responsible for provision of telephony services. Subsequently, after the telecommunication policies were revised to allow private operators, companies such as Vodafone, Bharti Airtel, Tata Indicom, Idea Cellular, Aircel and Loop Mobile have entered the space. see major operators in India. In 2008-09, rural India outpaced urban India in mobile growth rate. Bharti Airtel now is the largest telecom company in India.

Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for