Comparing And Contrasting Websites

Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. Finally, its promotion emphasizes big ideas, innovation, technology, and customer centricity, enabling it to market itself as the most convenient place for consumers to shop and satisfy their needs (Kerin & Hartley, 2015). This strategy targets

When researching information on websites, there are many credentials that should be looked at. Credentials can include looking up the author names, checking the validation of the information, looking at dates and researching the articles published. By studying the topic of nutrition, there are thousands of websites out on the web with numerous amounts of information on them. Nutrition is a very detailed topic, and readers have to be careful on what they are reading in the fact of the information being true. To show the process of evaluating websites, I have picked two different websites that are paired together. The first one was for the company called JuicePlus, and the other was title EatRight by the Academy of Dietics.

The low cost product can also change customers buying behavior. Some customer who prefer to buy goods in the physical stores might decide to buy Amazon’s online product if they see it is in so low a price.

Amazon make sure that customer service is the best, Customers experience low prices through Amazon, the fastest delivery, having a form of reliable contact. Amazon customer service problems have allowed retailers to sell itme on the website, to make broaden the worlds selections of products. Amazon has a rival EBAY, which also allows merchant to sell and buy through its site, but with eBay there has been complaints with poor service and fraud (Cohen, 2009).

Amazon.com has successfully managed to make its customers to feel that anything they could possibly want could be found on their website. Additionally, its products are marketed at a competitive price. Another important factor is their speedy delivery with their usage of UPS and FedEx (United States) and Royal Mail (United Kingdom). The company also caters for people that prefer online shopping with extra services such as Amazon Prime - a service with a yearly payment, customers are eligible for free next day delivery. Even though Amazon.com is known to be an online seller of most things, it still excels in its original market of book selling. Evidence of such is

People who don’t have an account and are on the site for the sole purpose of buying a Kindle may get lost or overwhelmed by the many other sub-sites of Amazon. Although they’re just trying to get the one product, they may end up way over in the baby clothes section. How in the world did they get there, one may ask. No one really knows. Especially not the shopper.

a. Does the church have an organized accountability program? If so, what does it look like? Yes. Accountability is done through small groups and various ministries.

You can contact a representative through mail, calling one of their 800 numbers, fax, or through email. They provide separate numbers on their website, as well as the way to email a

We chose go to Barnes and Nobles, because we are fascinated by their ability as a company to target multiple age groups and sustain being successful. Their target market are people that love to learn and enjoy reading. They appeal to all age groups not just one market segment and are able to do so as a result of their variety of different sections. They stack the shelves, as you can see in the pictures below, abundantly full with their products, however when shopping we noticed they are almost too cluttered with too many things on them to make a choice simple.

And for the last but not least important, please spread the word to your friends and family!

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

Many consumers go for what appears to be cheapest and most convenient. The reality is, Amazon’s increasing dominance comes with high costs. “These consequences have gone largely unnoticed thanks to Amazon’s remarkable invisibility and the way its tentacles have quietly extended their reach” (LaVecchia, 2016). It is vital that consumers are aware of this superpower that is taking over.

Amazon, is one of the most widely used online shopping websites as well as a name that people trust for most of their online shopping needs. The Amazon website is a world on its own, with millions of products based on every customer need. It is not only that it has millions of products to choose from

They have this thing called Amazon Prime Now, that gives customers that have it, better deals and discounts in products on the website; to clarify, the website makes their audience spend money twice when shopping there. First, they have to become an Amazon Prime Now and that costs a subscription fee and then they will purchase the products with a discount; this is beyond genius because, Amazon not only uses the time limited technique, but also uses the Competition for Scarce Resources technique. Therefore, people will feel attracted to purchase, because there is a competition against customers that are not prime and those deals are only exclusive for

Furthermore, they offer to the customer the experience to buy in a physical store, compared with Amazon that is one of the strongest competitor, there’s no doubt that the internet, and the mobile web in particular, have changed the way people shop, but there is strong evidence that consumers continue to value the experience of