Comparison
Horizontal Approach (hardware)
PC: Apple Mac VS HP
In the personal computer market, Apple did not perform as well as its other products. As seen in the first quarter of 2012, "the research company Canalys reported HP shipped 40,000 more client
PCs than Apple in the first three months of the year. Apple had passed up HP in regards to sales of products in the fourth quarter of 2011, but 15.43 million were Apple iPads and only 5.2 million were
Macs (Fast Company, 2011). If tablets do not count as PCs, HP will be the sales champion in PC market. Computer Pricing is the main problem when it comes to the Apple Mac’s difficult quest to beat
HP. For just $350, you could get a laptop with a DVD/CD-RW drive, 4GB DDR3 SDRAM a
17.3-inch widescreen
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The high cost leads many customers to choose other, more cost-effective computers.
It has been said that the "IPAD changes everything" as it becomes a new area of the computer industry; Apple CEO, Tim Cook, said he believed "that there will come a day that
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Apple already faces fresh challenges from Google, which began shipping the Nexus 7 tablet this month, and Microsoft, which unveiled a pair of tablet computers they named “Surfaced” last month (How Tim Cook, 2012).So far, at least, Apple has managed to vanquish all challengers. Research in Motion's Playbook, Hewlett-Packard's Touchpad, and Dell's Streak line of tablets have all struggled as sales of Apple's iPad continue to surge (Moscaritolo, 2012).
Apple has created a differentiated core is an effective combination of products and services.
This differentiated combination mode has been a miracle for Apple, Inc. in recent years, as it is typically reflected in the combination of two: IPod + ITunes or IPhone + App Store (Moscaritolo,
2012). These two models also help Apple iPad when it comes to the decision of purchasing it or the
Kindle fire.
IPOD + ITUNES Combination
Apple’s iPod and iTunes are two different products that came out in January and October
2001 respectively (Einstein, 2012). The iPod experienced a series of innovative upgrades since its inception, as many as dozens of different versions of the development have been unveiled
The largest storage capacity for an iPod was 160 gigabytes as of March 2010. Users of the iPods use iTunes to hold their digital files and transfer those files to their iPods. iTunes was released on January 9, 2001 (Apple Inc., 2001). You can also connect to the iTunes Store via the Internet to purchase and download music, music videos, television shoes, iPod games, audiobooks, podcasts, movies, and ringtones. According to Steve Jobs (2010), “iTunes is pretty remarkable. People have downloaded 11.7b songs from iTunes. Over 450m TV episodes. 100m movies, 35m books.160m accounts with credit cards and 1-click. It's the number one online media store in the world." (Engadget, 2010). Steve Jobs announced the release of the iPad on January 27, 2010 at a press conference in San Francisco (Apple Inc., 2010). The iPad is a revolutionary device that can be use to browse the web, reading and sending e-mails, looking at photos, watching videos, listening to music, playing games, and reading e-books just to name a few of the capabilities (Apple Inc., 2010). Once the iPad was released in April 2010 it sold 3 million devices in 80 days in the US (Apple Inc., 2010)
Apple Computers is a well-established and highly profitable company that has several leading technology- and computer-based products on the market, and that retains a highly loyal consumer base in its niche personal computing market (Yahoo Finance, 2012; Hoovers, 2012). Though the company faltered for some time in its history, it has again reached the pinnacle of innovation and progress in the computing and technology industries, and its product rollouts constitute some of the most anticipated and avidly watched events each year by early adopters and investors alike (Yahoo Finance, 2012; Hoovers, 2012). Despite the recent passing of Steve Jobs, one of the company's founders and the company's CEO and public face during the company's resurgence over the past decade-and-a-half, most projections for the company are optimistic in both the short and long terms (Yahoo Finance, 2012).
For decades the digital war between Macintoshes (Macs) and Personal Computers (PCs) has been a never ending struggle to see who ranks the better competition. Because Microsoft has dominated the software field, more and more businesses use PCs rather than Macs. But does that make the PC better than the Mac. Let 's take a trip back in time and review the evolution of a computer company. It 's not IBM or Microsoft. This company is Apple Computers, Incorporated.
Issue 03: The weak area of Apple Inc. is the fact that most of its products are all available in the market. Consumers around the world have many options to popular hardware and software devices and operating systems. Since PCs are the one that are
In today’s world, personal computers are a commonplace in most homes, but this this wasn’t always so. The first personal computer was developed just 40 years ago in 1975, so the industry is still a very young one. Despite its youth, the industry has evolved dramatically over time as new technologies develop. So, too, has Apple, Inc. developed and evolved over time. This constant development and evolution that has allowed Apple, Inc. to not only survive, but to thrive, in an industry that has seen so
When the personal computer first came onto the scene in the 1970s, many companies tried to jump into the new market. Some of the names involved are still familiar household names even still today, but some failed in this new market quickly after joining. One name that is still easily recognizable today is Apple. In 1976, Apple designed and released the Apple I. However, it wasn’t until 1980 that personal computers became affordable enough that they could be used at home. In that year, Commodore released a personal computer that only cost consumers $299, which was more affordable to the average consumer than previous computer prices had been. It is estimated that by the end of 1980, there were around one million personal computers in use in the US. In 1993, Apple and Microsoft had become major players in
The personal computer has been credited for many of its strengths. A PC is easy to shop for, since most computer retailers rely heavily
sales five year average of 75.96%. This in turn gives HP higher gross revenue than Dell most
The shifted new strategy of Apple was initiated by the release of iPod in 2001, followed by the iPhone in 2007, then by iPad in 2012. It was the iPod that brought significant growth in Apple. Initially, the iPod was just another MP3 but soon became the icon of the digital age due to its sleek design and user friendly interface. Moreover, iPod could sync with Windows as well as a Mac and offered accessory markets. Soon enough all the competitor in MP3 market had to face the challenge of consumers comparing their model with iPod. However, the greatest challenge that the competitors had to face was the introduction of iTunes store.
Apple opened the year 2010 with the announcement of a new product, the iPad, a large touch screen tablet computer. Once Apple released iPad on April 3, 2010, the iPad sold more than 300,000 units and by the end of the first week, sales reached 500,000. In May, Apple’s market cap exceeded Microsoft’s for the first time since 1989 (Mahmood, 2007). Following the iPad, Apple released the fourth generation iPhone, along with the second generation of iPods. By late 2010, Apple shares hit an all-time high of $300 and finished the year with the unveiling of the latest installment of its
Though the Apple iPad was targeted primarily for the consumer, it is being ramped up to a more stable environment, the IT enterprise or corporate market.
Tim Cook has replace Steve Jobs at Apple. He is under pressure to continue the legacy of innovation and superior products. The Apple PC revenue has slowed down over the years and faces stiff competition in the market. There are a lot substitute products for the PC market, which have resulted in PC product sales leveling off and stagnate growth. Apple is losing its competitive advantage in the PC market as substitute products increase in popularity and stiff competition in a saturated market.
Fifth largest share in the tablet market, yet had a massive growth in 1 year.
The iPad’s target audience is not as clear as one would think, it turns out that it is very broad. The initial thought on the iPad by the media was that it was just a big iPhone that could not be used for regular phone calls, so who would want something like that? Apple believed, like for the iPod, that the iPad was for everyone. They got this perception when a year after the iPod was released many consumers still believed the device was for ‘techies and celebrities’. The task, therefore, was to use communications to inform world audiences that the iPod (and now the iPad) was for everyone, not just a select few (Fill, 2009). The fact that many features and programs on the iPad were inherited