Competitor Analysis : Marketing Planning Process

There is a wealth of opportunities for students interested in cosmetology, and specifically those interested in hair. There are career opportunities for people interested in the science, the health, and the aesthetics of human hair. Of the many career opportunities available, the three of focus for this paper will be a hair stylist in the film and/or fashion industry; a cosmetic scientist that specializes in hair; and the executive producer of an international hair show.

In order to validate Snazzel’s services as excellent the customer experience will be measured using the “five service quality dimensions” (Grewal, 2014, p. 404). Two dimension of quality service are reliability and assurance (Grewal, 2014, p. 404). Reliability is measured by a business competence and ability in the skills which they preform (Grewal, 2014, p. 404). And assurance is the customers trust in the businesses’ ability to meet their needs (Grewal, 2014, p. 404). Snazzel has one hairstylist who is also the owner her name is Nazare Mondragon. Before I met Nazare I bounced from salon to salon because I was never satisfied with the services which were provided to me. When I met Nazare she was working for an Aveda salon and she was able to make my hair do things I did not think it was capable of. I have always had long hair and trusted Nazare so much that I allowed her to cut six inches of my hair off and I loved it. The delivery of all of her skills from highlights to haircutting and

Cosmetology is the general work on others hair and skin. The area of cosmetology I am going for is hair. I find working on other people’s hair fun and interesting. Makeup and nails are other areas of interest for me. I am going to be studying cosmetology to become licensed as an entrepreneur for hair, makeup, and helping to make the lives of others better. It is important to understand the education or training requirements, skills or training, salary and benefits offered, and the duties for a particular career when making this decision.

These supplies include hair clips, mixing bowls, aprons, water sprayers, applicator brushes, paper towels, handheld mirrors, geysers, rubber gloves, plastic gloves, hair steamers, hood dryers and shampoo bowls (LIST OF EQUIPMENT FOR OPENING YOUR OWN BEAUTY SALON 15 Oct. 2014). All of these things will be used through many different things in the cosmetology field. The hair clips can be used while coloring, cutting, and styling hair. Mixing bowls will be used to mix color to apply to hair. Aprons will be worn throughout the entire process of doing hair. Water sprayers are used to dampen, but not saturate the hair. Applicator brushes are used to apply color to hair. Gloves and mirrors will be used throughout the time of doing

Managers generally consider the rivalry among competitors as a major source for deriving strategy. As explained by the Michael Porter it is a narrow view of competition. A set of other parameters should be evaluated, mentioned in article as five competitive forces, along with industry

Salons need to stay current on the new trends and style within the hair industry and a local cosmetology school can help with that. Keeping a current relationship with the local school can help with the technicians learning new techniques from the local school. Most schools hold training classes and continued education courses for current stylist. The school may contact the salon and make them aware of upcoming courses and the manager will relay the messages to the current techs at the salon. Or the Salon and Spa owners will set up training courses to be taking at the salon.

“A cosmetologist is a beauty specialist who is educated in treating the hair, skin, and nails” (McKay). Some of the services that are required of a cosmetologist include but are not limited to: shampooing, hair, treating disorders, haircuts or trims, and styling hair (Chronicle Guidance Publications). Cosmetologists provide numerous services so that clients look and feel their best. They also choose and apply cosmetics that go well

Can appeal to a lot of people especially teenagers suffering with a lot of congestion and breakouts

The major brand competitors such as Mellow Yellow and Mountain Dew are spending large sums of budget on advertising and increase their market share.

Competitor analysis is a serious part of the organization therefore; Target must identify and address all issues pertaining to the business. Target must pinpoint the tangible competitors, and substitutes, evaluate opponents’ objectives, strategies, strengths and weaknesses, and opportunities and threats, and uncover what opponents Target should take on or stand clear of. Therefore, Target must analyze the company’s economic, sociocultural, technological, political, and future.

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

Some people might say cosmetologist are those people who take care of my roots. Those people who help me and do my nails for my lucky date tonight. Or maybe those people who beautify me to perform live on stage in front of millions of people. People have had many definitions and principles of what a cosmetologist is to them. From people who help customers with their fashion styles, creatively change up their hair and possibly their nails. Cosmetology actually has a deeper meaning than just a person who does your hair, nails or makeup. Cosmetologist are the helping hand of the beauty and uniqueness of a nation of people.

The job of a hairstylist is to create, develop, and enhance client’s personal appearance. However, it is not all about beauty, you have to be able to interact good with the costumers. Being a hairdresser, your job is to shampoo, cut, colour, and style a client’s hair. While you do all this, it is your duty to advertise some products and recommend what

Competitive analysis is an important part of your business plan, there are a lot of different alternatives in the market, costumers usually look for different sets of values to focus on, benefit levels and what does the item include when they are choosing where to buy the product from. Even though costumers usually choose similar products to those alternatives, and that’s where competition is created.

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.