Nestle is one the renown multinational company. the company has its operation in all major countries of the word. In this pursuit Unilever being a parent country, redefine its products has further categorize the brands. Nestle is one the premium brand which include various products offered to different market segments. Being an emerging economy of the world, India has become first choice for all big corporations. Over last few years Nestle is successful in exploiting Indian market by devising its marketing research plan. The political, economic, social and cultural factors in India are supportive enough, providing a conducive environment for company to grow. Though there are some backward element that prevail in the Indian society but rapid …show more content…
Both time and distance serve as important component in effective communication. Language is most important tool in carrying out business activities. It is important to understand cross-cultural verbal and nonverbal communication cues that exist to maintain internal and external relations.
Influence of Culture on Negotiations
Negotiation is an important process of business that takes place when two or more parties agree to exchange goods and services against certain amount. There are some major and minor differences that exist in conducting negotiations. For effective cross-cultural negotiation one gather necessary information, about communication pattern, time orientation, national culture and mindsets. For example in European countries businesses are done on contractual basis where as in south Asian countries it is more dependent on personal terms.
Influence of Culture on Management
Culture has major impact on management. The increased flow of human resource from one part of the world to another resulted in creation of diversified teams. Moreover, over past few years women in Asian countries are becoming more educated and getting jobs in organizations. To manage the diversified team, managers are required to understand the cross-cultural factors and thus formulate effective strategies in order to elicit desired
Different social, professional and cultural contexts may affect relationships and the way people communicate due to of a lack of understanding or knowledge of one another’s background and culture. This could be through their race, religion, ethnicity or where they come from. Each one of these can have similar or very different ways to communicate. For example
Communication involves more than exchanging words between people. Gestures, postures, facial expressions and even eye contacts are important during communication. Both verbal and nonverbal cues are important during communication and can help a person understand the speaker or listener’s emotions, attitudes or status. Understanding the existence of various cultures is necessary since different cultures have varying ways of communication (Lustig & Koester, 2012). Therefore, a communication style that is perceived as bad by a culture may be good in another culture. Besides, characteristics that may be essential for a particular culture may be quite irrelevant for another. In line with this dissimilarity, individuals need to adapt carefully and understand communication preferences and desires among cultures.
Negotiation is a fundamental form of dispute resolution involving two or more parties (Michelle, M.2003). Negotiations can also take place in order to avoid any future disputes. It can be either an interpersonal or inter-group process. Negotiations can occur at international or corporate level and also at a personal level. Negotiations often involve give and take acknowledging that there is interdependence between the disputants to some extent to achieve the goal. This means that negotiations only arise when the goals cannot be achieved independently (Lewicki and Saunders et al., 1997). Interdependence means the both parties can influence the outcome for the other party and vice versa. The negotiations can be win-lose or win-win in nature.
Knowledge of other cultures is one of the keys to being successful in business dealings. This paper reports on real experiences in cross-cultural business interactions from three different perspectives. I interviewed three successful businessmen, one who worked with Iranians, one with Chinese, and one with Indians. I interviewed them independently, and my questions covered four different elements: cultural behavior in business negotiations, management as symbol of high power distance in the companies, knowledge of high context or low context culture, and finally knowledge of each of culture to have better business negotiation in future.
Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material
Negotiation is one important part of both the professional and personal life in our everyday situations. It is critical for people to resolve disputes, distribute limited resources, and/or create something new that neither party could achieve on his or her own. Negotiations can range from coordinating project timelines with clients to asking for a raise to discussing holiday plans with family members.
Everybody negotiate in his or hers personal and professional lives and it is an important part of the competitive modern life. Negotiations can occur over dealing with people, business contracts, official matters, service, buying products and relationships. As James Poon (1998, p. 41) expressed that negotiation is a basic human activity. The world is like a giant negotiating table that person can negotiate many different things in different situation.
The way in which people communicate is as varied as the languages spoken throughout the world. People cannot just exchange a few words, there must be an understanding and acceptance of these variations or there will be a breakdown in the communication process. This is shown in the interactions between men and women, people of different cultures and even when exposed to a new environment.
Negotiation is the route in which two individuals or businesses go through in order to reach an outcome or result that is mutually beneficial, this is usually done through either compromise or agreement. Negotiation can be used when a business is buying/selling products/services staffing or compiling contracts. Businesses will try to get the best outcome for themselves, however it is important to be able to compromise or give and take as occasionally a deal could be lost as the business has stood firm. All businesses will need to negotiate at some point, without negotiation discontent or conflict may occur, and the main reason negotiation is used is to avoid this, and to
Mismanaging cultural differences can render otherwise successful managers and organisations ineffective when working across cultures. As stated byOsland (1990, p. 4) ``The single greatest barrier to business success is the one erected by culture''. Hofstede (1983) defines culture as "the mental programming of the mind which distinguishes the members of one human group from another" (Hofstede 1983 p. 25). Through the comparison of Chinese culture and Australian culture using Hofstedes five cross-cultural dimensions: power distance, uncertainty avoidance, masculinity, individualism, and long-term orientation an insightful view into the differences and similarities of the cultures can be obtained (Chong & Park 2003). Human Resource Management
Nestle should take cue from Cadbury and cola giants who have had troubles of their own in the Indian market but with clear communication strategy were able to get themselves back on their feet and their cases may still remain only for academic
Cross-cultural communication is the process of exchanging meaningful and unambiguous information across cultural boundaries, in a way that preserves mutual respect and minimizes antagonism, that is, it looks at how people from differing cultural backgrounds endeavour to communicate. The study of cross-cultural communication was originally found within businesses and the government both seeking to expand globally. Communication is interactive, so an important influence on its effectiveness is our relationship with others. All communication is cultural -- it draws on ways we have learned to speak and give nonverbal messages. We do not always
Explain each stage of the negotiation process and the role that culture plays in each stage. Give example to support your answer
Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.
Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.