preview

Essay On Nestle Negotiation

Better Essays

Nestle is one the renown multinational company. the company has its operation in all major countries of the word. In this pursuit Unilever being a parent country, redefine its products has further categorize the brands. Nestle is one the premium brand which include various products offered to different market segments. Being an emerging economy of the world, India has become first choice for all big corporations. Over last few years Nestle is successful in exploiting Indian market by devising its marketing research plan. The political, economic, social and cultural factors in India are supportive enough, providing a conducive environment for company to grow. Though there are some backward element that prevail in the Indian society but rapid …show more content…

Both time and distance serve as important component in effective communication. Language is most important tool in carrying out business activities. It is important to understand cross-cultural verbal and nonverbal communication cues that exist to maintain internal and external relations.
Influence of Culture on Negotiations
Negotiation is an important process of business that takes place when two or more parties agree to exchange goods and services against certain amount. There are some major and minor differences that exist in conducting negotiations. For effective cross-cultural negotiation one gather necessary information, about communication pattern, time orientation, national culture and mindsets. For example in European countries businesses are done on contractual basis where as in south Asian countries it is more dependent on personal terms.
Influence of Culture on Management
Culture has major impact on management. The increased flow of human resource from one part of the world to another resulted in creation of diversified teams. Moreover, over past few years women in Asian countries are becoming more educated and getting jobs in organizations. To manage the diversified team, managers are required to understand the cross-cultural factors and thus formulate effective strategies in order to elicit desired

Get Access