Concept #1: Central Route Persuasion When someone is persuaded based on factual evidence The higher ranking people in Jones’ cult (who were more educated) saw the incident as a Political & Ideological movement. Jones also convinced them that this would lead to a Utopia where everyone could co-exist together. Concept #2: Peripheral Route Persuasion When someone is persuaded not on facts but on other cues, ex: attractiveness, sound of voice, persuader has special ‘powers’, etc. Jim Jones made himself appear as he had special powers (with help from the higher ranked). Jones presented himself as great pastor who was psychic and a great healer. A good example was that Jones could remove cancer tumors which he did at his healing sessions, however …show more content…
It can also be a reason why no one objected to drinking the kool-aid. Concept #5: Group Polarization When decisions of one become very different and/or extreme within a group setting Like any other group there would be some rebels and Jones had support from almost the entire group to inflict some punishment, some include public homosexual humiliation, forced boxing matches between a much stronger opponent, being locked in confinement without food and water for 24 hours, and the list goes on. Members of the group knew that is they broke any of the rules great shame would be brought upon them and their families. Concept #6: Prejudice An unjustifiable and usually negative thinking against a certain group Jones had no prejudice against any races as the cult had a great diversity, however Jones had gave the cult an us/them mentality and said that people were coming to destroy the utopia that he had created and that the people coming with torture them and their children. People in the cult did truly believe that the outsiders were bad, however the media at the time weren't exactly expecting of jones cult ethier. Jones’ cult was perceived as an evil, narcissistic person that was leading a colony of fools. So one can say that both sides did have prejudice and when the people came the mass suicide
People may persuade by using their personal opinions and connecting it to their life. General Zaroff talks about his pasting hunt life in the dining room while the men eat and explains, “Me He made a hunter” (18). This shows that the general uses pathos by showing his religious beliefs to connect why he hunts with why he thinks God made him. Persuasion can occur when one person ensures the trust in a relationship by using stories to support their version of reality. General Zaroff ensures his faithfulness as an honorable man before he leaves for the hunt in the forest by expressing, “Oh, you can trust me” (24).
Jim Jones gave the people what they wanted to hear. He would help them try and find their better self. That is why he had such a rapid following. Many at the moment thought that the government were not taking care of them so he made them felt like they were going to be take care of. Also he made them feel like they had a community that they were not alone. He would manipulate people by using jesus name. That jesus wanted them to be a certain way or do certain things. His followers are usually vunerable people. Like for example people with addictions and the elderly. He was so persuasive that he told these elderly people to sell
Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral
The theory also goes that the United states Government had no involvement and that the Reason he moved to Guyana was because he was fearful of the Rising Nuclear threat. Not to mention that the main Lure of being a Religious leader at the time was the money. In fact after Jones death he left Millions of dollars and many argue if he had taken advantage of his Group (The Peoples Temple). To add to the theory, Jones mostly integrated African Americans into his Congregation (Mass Suicide at Jonestown 2). Which at the time Many Blacks did not have a Church to take them in so Jones would have had some easy followers to add to his Group which meant more money.
Throughout Jim Jones childhood and adulthood Jim Jones was a very religious person which changed his experience towards many things in his lifetime. Jim Jones was born on May 13, 1931 and throughout his childhood “he was a strong student, especially in public speaking, but he had few friends. His overpowering zest turned off some, and he, in turn, disliked many typical teenage boy activities such as sports, and objected what he believed to be sinful behavior, such as dancing and drinking” (Biography.com Editors). Ever since his childhood, his religious beliefs had taken over his body and viewed many things against him throughout his
Jones became so paranoid that the government was threatening his progressive movement that he convinced the people of Jonestown to commit suicide by telling them that the government was going to come and torture them and their children, that they would fall into the hands of the enemy and that that would not be a dignified or respectful way to go, he told them that they were not to fall into the hands of the enemy and that if they could not live in peace then they would die in peace, he called this massive suicide the act of protesting the conditions of an inhumane world. Jones was so insinuated into the lives of these people, he controlled every aspect of it, he preached that no one had the right to play god, which is what he ended up doing. The Peoples’ Temple was a religious cultural trend in the 70s because it represented what people wanted and yearned for at the time which was a utopia, people strongly believe that perfection was attainable. There were so many other religious groups and cults trying to achieve the same thing, the perfection of society in their own way such as the sacrificing of animals in some and the murder of people in
Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.
Jones was afraid of a nuclear war, with the turmoil within the world jones was convinced of a nuclear attack upon the United States. During a two year sabbatical with his family to Brazil, they were often harassed by natives stating that the Americans would be to blame if a nuclear attack happened. Once back in America Jones still harbored his fears and moved his followers to one of the 6 safest places in America near San Francisco from an attack. For fear that an attack would happened, jones sent 50 followers to Guyana to begin to build Jonestown on the “Promised Land” (p. 9). Furthermore once Jones had moved his family to Guyana and were visited by the congressman his fears were tipped and the mass murder-suicide
Deindividuation is the most obvious of these concepts. Many members in the video showed us that as a group they didn’t think for themselves but let Jim Jones think for them. They all followed what he said but as a group. Individually they may have felt what was going on was
* Dr. Cialdini explained that commitments are more powerful when they are active; public; effortful; and viewed as internally motivated. The statement of the commentator is accurate because the motorcycle owners had made their commitment public by tattooing their commitment on their
One of Jones' long time followers Tim Stoen explained, "There wasn't anything magical about Jim's power. It was raw politics. He was able to deliver what politicians want, which is power. And how do you get power? By votes. And how do you get votes? With people. Jim Jones could produce 3,000 people at a political event.''
Everything about their existence was controlled they couldn 't even talk to one another without worrying if someone was on the other end spying. Also, any phone calls made or letters sent would have to be censored. Late-night meetings and mock suicide drills were a common facet of living in that prison. (History) Those mock suicide drills were in preparation for a "revolutionary suicide" that would play out (American Experience). What got the ball rolling toward that suicide was Leo Ryan a congressman who had heard numerous complaints from concerned relatives about The People 's Temple and had decided to find out if those complaints were true. A few days after their arrival in Guyana Ryan, kin of The People 's Temple, and a media team were finally permitted inside the compound. After some time Leo Ryan made an announcement that he didn 't live to regret. He said if anybody wanted to leave Jonestown than they can come with him. Understandably, no one visibly said, "Yes, I want to leave. " Instead, the defectors a note to one of the reporters. Finding out about that note made Jones livid even so Leo continued to try to convince the crowd and when one person stepped forward many others followed. As a result, of so many people wanting to get away another plane had to be employed. That gave Jim enough time to organize a group to murder the turncoats. Five people were slaughtered and eleven barely survived. That event rattled Jim Jones enough that he ordered everyone
The first public challenge to Jones’ leadership of the Temple came in 1972 from the media, which then increased his paranoia that his followers would turn against him. Jones went to greater lengths after being challenged by the media to declare his control by constantly testing his followers. He would organize “white nights”, which required his followers to drink a red liquid which may have contained poison, then Jones would see how many of his followers wouldn’t hesitate to drink the red liquid. Jones was still paranoid and made the decision to move Peoples Temple to Guyana and start a community called Jonestown.
I like the example that you make about your decision for no withdrawing your astronomy class that was an excellent decision and a good example of Central route persuasion because the student who you talk to and the professor were able to make you think and change your mind in a positive way.
The central route to persuasion requires high efforts of processing which occurs through a complex structure, thus leads to longer lasting effects of persuasion. However, if an audience is lacking in motivation, in which they are not analytical or involved with the message they are more likely to take the peripheral route to persuasion. In this case, peripheral cues are used in which these cues trigger an acceptance of the messages thus leading to persuasion, which is usually a temporary effect [Myers et al 2016 p190-191].