Conclusion For Monster Energy Drinks

Based on data obtained from limited English sources dated 2005 to 2010, energy drinks have become more popular among teenagers and young adults (Rath, 2012). SixWise.com’s (2008) article “What is really in a hot dog?” provided evidence that just because the product is purchased by the public does not automatically mean it is beneficial long term (Wyrick). This new craze of energy drinks has the world consuming them at a staggering rate. The debates concerning the effects among energy drink consumption in all age groups are real and impacts most of us in some shape or form. Some people will argue there are benefits found in some of the ingredients that enhance the psychological and physiological mental and cognitive performances such as

Over the last decade, drinks containing high amounts of caffeine, sugar, and other ingredients that increase energy have been rapidly growing in popularity. Clearly these beverages are known as energy drinks. Energy drinks have gotten so popular that it is extremely rare to find a convenience store that doesn’t sell a variety of them. Students use energy drinks to cram the night before a test, athletes use them to exercise, party animals mix them with alcohol to drink more than humanly possible, and some people just drink them to stay awake at work after a sleepless night. Red Bull, one of the most popular energy drinks in the market, claim to enhance

Have you ever needed to stay awake for 37.5 hours? The likely choice is yes, and we have all had to, or wanted to, and the way it was successful was because of a supplement. A little kick to keep your heartrate and brain awake. Caffeine is a supplement used by most people between the age of 15 to 70. We use it to wake up, stay awake, or for the enjoyment of the buzz. However, many people use it as an enhancer, and some people abuse it. It is most commonly found in coffee, teas, and energy drinks. Many beverages are have known amounts of caffeine, clearly stated on the can or bottle, whether it is decaf or caffeinated. The FDA has approved 100 (mg) as a safe amount for caffeine in beverages, Rockstar Energy Drinks contains 240 (mg) in 15 fluid ounces. The risks of taking high dosages of caffeine far outweigh the need for a large amount. After getting into the habit of drinking substances with caffeine it is hard for your body to retract the need for it.

Caffeine is a substance found in coffee, tea and most sodas. When it is consumed, it is a mild stimulant. The energy drink, Monster, contains caffeine, which has the ability to manipulate adenosine (adrenaline), a substance present in the brain that is used to transmit brain signals to different parts of the body. Adenosine causes an increase in alertness and awareness. Modern studies show that there is direct benefits of the so-called “caffeine kick” that is experienced by drinkers.

The survey found that the most commonly consumed energy drink brands were; Rockstr Energy Drink, Monster Energy, Red Bull Energy Drink, Redline Extreme Energy, and Amp Energy Boost Original Sugar Free. These energy drinks all have similar ingredients with varying amounts of caffeine and “blend” combinations.

More and more people are starting to buy energy drinks, but do not know what is in or what is giving them that energy. Particularly teens are starting to use the drinks, because it brings a mental and physical edge. Yet people don’t know that the drinks are now under scrutiny by the Food and Drug Administration. There has been reports of deaths and serious injuries linked the high

People around the world drink energy drinks on a daily basis not knowing of the ingredients and how they affect your body. more than 200 milligrams of caffeine can be dangerous, and energy drinks can include up to 500mg

Back in 1050, the first energy drink was created the “Black Drink.” The brand Coca-Cola is considered to be one of the first energy drinks. Later in 1987, the brand Red Bull was launched. Ever since the launch of Red Bull, it has been the top seller being followed closely by Monster. But, in the whole world Monster is the top of that chart. Athletes and sports organizations have been sponsoring Red Bull causing their market to boom (Energy Facts Everything You Need to Know). Recently research has shown that some of Starbucks drinks can be considered energy drinks. Along with some coffees, green teas with lots of sugars can be called energy drinks too. Minors most commonly drink soda and tea rather than energy drinks (What You Should Know About Energy Drinks). Energy drinks have evolved from just the energy drink itself to some other drinks being considered energy

Caffeine, however, is the most common stimulant. “Caffeine is the most widely used drug on the planet and has been used for centuries for its stimulating effects” (energy fiend.com). Most energy drinks contain between seventy to two hundred milligrams of caffeine each. For example, a full can of Rockstar contains one hundred sixty milligrams of caffeine. Caffeine stimulates the central nervous system, which gives the body a jolt of their senses, making them more alert. The use of caffeine can dehydrate the body and raise blood pressure and heart rate. Symptoms can commonly occur from consuming caffeine such as, heart palpitations, headaches, nausea, and the jitters. Taurine is an amino acid that is naturally produced by the body. Our body usually creates enough of this so you do not need a supplement. It is said to help with regulating the heart beat, energy and muscle contractions. A long time ago the use of taurine was banned in certain countries, but that ban has been lifted. The ingredient gaurana comes from a plant in South America. Some people say that gaurana works better than caffeine for an energy boost, but there are not many statistics on the fact. The last of the five common ingredients is all of the B vitamins that are used. These vitamins are pretty much the items that help you transform food into energy. The Vitamins B6 and B12 do not absorb well when you swallow them. Typically the amounts of B vitamins used in most of the energy drinks will have no

Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, “hip” part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumers. This shows that even initially energy drinks were directed at a select crowd, a group of people with specific interests. Although the consumer base for energy drinks has now expanded beyond that of simply athletes, the target market is

Natural Vitality Energy Drink Sole purpose is to help increase the energy level of busy and athletic individuals in today’s society. With the busy lives of most people, we are all looking for a quick boost of energy to help get us through those last couple of hours at work or those late nights of cramming for a test, but we should take consider a healthy alternative to the popular energy drinks on the market today. Natural Vitality Energy Drink is for the health conscious individuals who are concerned with the ingredients that they consume. Natural Vitality Energy Drink, that is manufactured by Starrs to the Skye Manufacturing

Energy drinks are the largest growing area of the United States beverage industry since, being they were first introduced to the market in 1987. Today, the U.S. market for energy drinks is estimated at $35 billion and is expected to grow the reach $53 billion by the year 2016. The United States is one the world's largest consumer by volume of energy drinks. Given that, roughly 35%-45% of adolescents and young adults admit that they drink at least one energy drink per day. In view of, the market is not regulated; there has been a contentious marketing to adolescents with promises of psychoactive, performance-enhancing, and stimulant drug effects. In upwards of, hundreds of different brands are marketed today, these stimulant drinks typically

Energy drinks are soda-like beverages that are chemically designed to boost your energy, performance, and increase stamina. Most of these drinks contain caffeine, sugar and many other ingredients including taurine, guarana, and ginseng. These products are generally marketed toward teanagers, students, athletes, and active people in general. As the popularity of these drinks increases so does the amount of reports they are receiving about the dangers of drinking these caffeinated substances. Energy drinks can be dangerous; therefore knowing the how they work and what is in them is key to consuming such substances safely.

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many

Pretty much everyone looks for a way to stay awake at times to get work done or pull an all nighter like when they were younger right? Well have you heard of energy drinks? Energy drinks are beverages that contain caffeine, taurine, vitamins, herbal supplements, and sugar or sweeteners and are marketed to improve energy, stamina, athletic performance, and concentration. This addictive drink was discovered in Europe and Asia. There are many different forms of drinks out there from Monster and Rockstar all the way to Redbull. Redbull was infact the first to be introduced to the Untited States (FactExpert). Ever since that fateful day, energy drinks have increased around the world. They are both popular and questioned. Popular because they are an easy and fast way to get energy and questioned because of the health related side effects. Children under the age of 18 years old should not have the convienece to buy these whenever they feel like they need it.