Consumer Behaviour Essay

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Thoroughly understanding the online habits of any potential client base is important these days — particularly individuals in the 50 to 80 age group. Learning about their daily habits can both help you determine the best way to reach out to them regarding preneed issues and can ultimately establish your business as a leading authority in funeral planning. Becoming familiar with their online activity will also give you a chance to help them discover the many benefits that advanced funeral planning can offer them.

After critical analysis and research, we were able to discover and gain information on the behavior of our customers. It is evident, that the main focus of our customers is that they are looking for a one stop shop for all of their wants and needs. Furthermore, we were able to break down our analysis to three separate categories: social, personal, and psychological. Socially we took a look at the communities we are looking to engage, after our research it is evident that are target communities are those in which are significant family areas, particularly areas with a lot of schools as well as communities that are around median income. In a personal perspective, were are looking to target areas that have a lot of children as it relates back

There is no sincerer love than the love for food, and you don’t need a silver fork to

The topic I chose for my research paper focuses on Social Media Marketing. Social Media is the biggest form of communication now a days. It hasn’t only changed the way people interact with each other, but also the way companies communicate. “What are companies doing to teenagers through technology?” Additionally, technology has become part of our everyday life and how we do things. Not only has social media made things easier for numerous people, but it has brought money to many hands.

Social media apps all have well-known news accounts, which tweet or share information. As of that one tweet comes several comments and retweets or shares meaning most teenagers actively participate in the well-being of the community and the world. From social media apps such as Facebook, Instagram, and Twitter teenagers are aware of current events as teens always are intrigued in learning or sharing something new every day to benefit there community. Furthermore, social media majorly strengthens businesses throughout the community. Today in the 21st century, the internet is where marketers target their main profit: teenagers. Advertising Executive, Martino states “[she] was relying on a teenager to pester her mom instead of putting the main focus on the mom” (Wilks). The marketing industry believes communicating a product through social media helps spread the product to two generations. Marketing businesses use social media to outreach to teenagers as a low-profit advertisement, but marketers benefit the most from this low budget cost. Promoting other businesses gives a sense of being a useful part of the community as teens are the ones who create the business. Teenagers are the future business leaders of America as this generation continues to strive to make the community excellent. Sharing information about a franchise gives “a sense of promotion for businesses and jobs” (Henderson 9). Depending on a person’s current location there are apps

Businesses are creatively successful when designing a persuasive advertisement for increased profitability. The most popular ways of broadcasting a product are through radio, internet, billboards, newspapers, and television being the most effective. Many adults watch TV and they are usually the ones with the paycheck, so commercials are aimed toward them. On the other hand, it takes less than a strategic mind targeting children because they are fascinated by the simplest things. For years businesses have been perfecting commercials. Although marketing has had an impact on some adults, a more efficient route was discovered. That was by publicizing through the vulnerable minds of children.

A toothbrush that has multiple uses and saves space, that’s the vision behind the Multi Express Toothbrush. The product at hand is a toothbrush that pulls apart at the handle to provide consumers with dental floss and toothpaste. The rear part of the handle contains a button that when pushed down also allows forward movement; this action squeezes the toothpaste cartridge. When the button is pressed a hole at the end of the handle opens up allowing the toothpaste to exist, when the button is released the hole closes and seals off the toothpaste. The end with the brush contains a cartridge full of dental floss. The use of cartridges is important because when one becomes empty just pull it out and

Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free"

I moved through the process of selecting the right gym to join quite quickly as I was very motivated to get started. I took into consideration that this purchase posed physical and social problems and considered those when making my decision.

The research hypothesis is that teenagers can identify themselves through the brands, which offer them a social recognition among the others; thus, it encourages them to purchase some brands. Furthermore, teenagers represent the buyers of tomorrow and can influence the purchase behaviour of their family, that is why the firms want to secure the loyalty of them.

The technological age of humanity is regarded as one of the most crucial aspects of the advancement of the human race. Breakthroughs in important fields have without a doubt fortified the strength of our species; however, every action has a consequence. As the world becomes more intuitive about the role humans have in society, the economy, and the environment, concerning the products and stuff they own, there has been a focus on the role of consumerism. Throughout history, there has been a movement towards adding and consuming things as a status of wealth, happiness, and power. This notion is associated with the terms consumption and consumerism. Consumerism describes the shift in American culture from a producer-oriented society in the nineteenth century to a "consumerist" society in the twentieth century (“Consumerism”). Additionally, the concept of having a “standard of living” emerged alongside the shift from societies living with limited money and resources to an era of sustained growth with a more consumer based society.

Marketing as both a process and a philosophy has developed as society has developed. When man first realised the benefits of trade, markets were both local and relatively independent. The relationship between producer and consumer was direct and personal. The Industrial Revolution lead to changes in production and consumption. Mechanisation, mass production, and labour specialisation lead to dramatic increases in production, and with it, a need for distribution. The relationship between producer and consumer had become relatively indirect.

Consumer behaviours are constructed by their attitudes, and the attitude itself is the result of the consumers’ perception (Fishbein & Ajzen, 1975). This construct is explored in the Theory of Reasoned Action, where Fishbein and Ajzen (1975) state this in regards to attitude-behaviour relationships. When it comes to greenwashing, research has found that this attitude-behaviour relationship could manipulate the perception of the consumer. The consumer perceptions when it comes to companies can be explained by: perceived deception, which is caused by an organization which misleadingly advertises its product as being ‘green’ (Newell et al., 1998); perceived scepticism, from consumers regarding an environmental claim which could then decrease any possible positive impact on consumer behaviour (Albayrak et al., 2011), and; perceived inconsistency, which is caused by a company’s inconsistency in relation to advertising claims about being green versus their actual behaviour (Gallicano, 2011). Consumer perceptions towards products can be explained using the concepts of: perceived distrust, which is an unwillingness to have confidence in a product, this can stem from an expectation resulting from a lack of credibility and/or environmental performance (Chen & Chang, 2013); perceived risk, which is connected to possible consequences of a wrong decision (Peter & Ryan, 1976), and; perceived confusion, which arises as a result of consumers failing to acquire accurate

The aim of this report is to gain an insight into how the concepts and principles of marketing and consumer psychology are applied to a certain product and aim to analyse and evaluate the application of marketing and consumer psychology concepts by a product. This report will be looking at the Cadbury’s Dairy Milk chocolate bar, a product that is known around the world; “In 1824, John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham… The Cadbury manufacturing business was born in 1831… In 1905, Cadbury Dairy Milk is launched” (Cadbury, 2015). This report will cover a range of consumer behavior theories and how these theories help Cadbury’s attract and retain consumers. It will also include a marketing mix analysis in which at least two alternative marketing models will be included.