Teens: A New Marketing Target

In past and recent reports experts tell us that this is accurate and they rely heavily upon trendsetters to popularize new brands for them so that they are successful because often times this can either make or break a company. Now a days marketers are using crafty strategies to win over the hearts of young kids. In today’s youth the age group that market consists of includes kids which are age 6-9 years old, tweens which are 10-13 years old, and teens that are 14-18 years old. For example The

Shih continues to talk about how children are increasing more involved in the consumerism society in the United States. Children’s recognition of brands and tie to certain brand names has astonished most parents. Parents have even reported children as young as eighteen months old ask for brand name items. Children of different ages, going from toddlers to teens, are all directly advertised to. These age categories did not always exist. Before the gatekeeper model declined, people would normally say that younger age groups range from baby to child to teen. Now marketers have created more categories to directly market to, such as toddlers, children, tweens, teens, and even differentiation of products for different sexes. . Despite the marketing category they fall into, children see advertisements then ask their parents for the product or service

Teenagers and their parents spend 10 billion dollars a year on essential needs. Teenagers alone were becoming more of their own generation, spending more than most adults, and were becoming a prime target for advertisement. In 1959, the Life Magazine published an article called “The Teenage Consumer” that shared how these young adults made such an impact on the economy. In this article, the author believed that the more teenagers would soon be living that more expensive lifestyle and that “in 1970, when the teenage life population expands from its present 18 million to 28 million, the market may be worth $20 billion.”. Life magazine wrote the article when teenage consumption was rising causing teenagers to take an important role in the US

After watching the documentary “Merchants of cool”, it became clear that trying to market to teenagers can be very difficult. Trends are always changing, therefore the advertiser’s ideas on how to market their products, must also keep changing. They use what is called “the giant feedback loop” to win over their audience. Companies study teenagers, most of whom are trend setters, and create an alluring image of their products that appeal other teenagers. The products take on the new trend, and as a result, the teenagers buy them. The teens want the products because what they are seeing is an image of what they strive to be. Eventually, the trend will be over, and the cycle repeats itself.

Cost can be a major issue when it comes to marketing to teenagers. This can be due to the fact that that many products or businesses that are targeted at teenagers generally tend to be expensive, especially the “trendy” items. This is an issue because majority of teens these days do not have jobs or any source of income to afford these types of items. In fact, this generation of teens are supposedly known to be the “laziest” and “unaware” ("Why 'Generation Z ' Teens Are Being Stereotyped As 'Lazy '", 2017). Even though some teenagers do tend to have jobs and earn money through allowances, this does not mean they are willing to spend hundreds of dollars on expensive brands. Due to this crisis of expensive items targeted at teens, teenagers themselves take it upon themselves to go for the cheaper option or knock off brands. Thus providing less business for companies that sell their products at expensive prices.

The Merchants of Cool is a documentary film that investigates the purchasing and offering of cool as a kind of goods. The shoppers of cool are young people in America. They represent the huge sector in modern marketing; they actually create the marketing dynamics, being a profitable consumers. There are many patterns that switch on the request to purchase particular items made by particular brands. So what is it that makes some companies’ being successful over the other? What are the patterns that find a response among the modern teems? Through this assignment the hidden aspects of marketing research is shown and many terms within the field of teen marketing are defined – for example, core couple “mook” and “midriff.”

Marketers definitely learn from teens and their interest so it is not surprise that it is in fact the teenagers who technically come up with what is the trend or the brands to like. With this information, marketers are able to advertise accurately and grasp teenager’s attention more precisely. The correlation between the three of these components will only evolve during this era of heavy technology usage adding billions of value to companies and helping young people get into the marketing business as well. Although the consumer and marketer may not be completely proportional in terms of salary, both parties benefit in this

According to Coke and its ad agency company Oglivy, the two commonly interested parties discovered that 50% of teens and young adults had not even tasted a Coke. As an advertiser, that is an alarming statistic, since young adults are the future generation in regards to opportunity; consequently, that statistic coincide with that fact that Coke has a 50% chance of existing in the next generation or future. Effective advertising campaigns make consumers feel invited to be apart of specific brands, and it was evident Coke had flopped at that vital element over the past few years. Coke and Oglivvy dedicated an entire campaign to the younger generation by ways of emotional branding strategy. Furthermore, Coke and Oglivvy unveiled the genius marketing

Generation Z is the most diverse demographic group in the United States. It has been recorded there are over 20.9 million tweens with a purchasing power of $BLANK amount. The current tween is being targeted. Different clothing, technological, and food companies have tried different marketing tactics to reach out to this new generation of youngsters. However, some marketers have failed to connect with this group, because certain marketing strategies are outdated and separated from the tween’s view. The primary research is fixated on understanding the habits and interests of tweens.

The research needed to ensure that the Youth Brand Loyalty strategy is a success one must research, the

This report is aimed to examine and analyse the opportunities in the market for the ‘innocent’ brand. The research draws attention to ....

We do know that the teen market is a force all on its own, raking in over $1.76 billion dollars in the year 2001. As more and more children and teens are taking on the responsibility of choosing their clothes, shoes and cosmetics, they are looking for items that suit them in a more sophisticated manner at a price that fits their budget (Henson, 2002).

“In a sense, perhaps the most important sense, a brand is a promise. You know what you’re going to get with a well-branded product.” Geller explains. Even in footwear nowadays, when associating ourselves into particular social and cultural facets of life, we tend to gravitate to particular brands. In this report, I intend to comparitively analyze the two shoe brands; Vans and Havaianas. These two brands started up as classic, practical footwear, but have gradually grown into multi-million companies with great reputations in society. On account of this, I will be conducting research and comparing the two companies based on the model consumer behaviour.

A bunch of teenagers –roughly aged 16 or 17, were seen in Pondok Indah Mall. Wearing babydoll and legging orT-shirt and tight jeans –the latest fashion trend, the girls asked the boys to enter a boutique. The boys, Mohawk-styled hair, seemed unenthusiastic. They preferred to go to a game store. When they gathered again later in Starbucks, most of them already brought a shopping bag. Clothes, shoes, accessories, and games software are among the stuffs they had bought. After chatting for a while, they realized that it was time they had waited for. Almost 3.15 pm, the movie was about to begin. Then they left the café, walked to the other side of the mall heading 21 theater. Brad Pitt’s just-released movie is on the screen. “You

mobileYouth provides in-depth analysis of issues facing companies engaging with young consumers worldwide. Each report covers a single strategic subject area--subjects deemed worthy of detailed analysis by  our clients, major industry players who use our studies in their strategic planning. Each report sets up the issues and market conditions, describes the players, cites the market factors, and projects marketplace trends. Written clearly and concisely, each report makes full use of charts and graphs to present market data and projections. It is important for us that our information is as reusable as possible and where required charts, tables and graphs are presented in a format which can be easily extracted and re-used in presentations and reports. First launched in 2001, mobileYouth is an ongoing study of the behavioural and consumption trends of young people worldwide hence there is no project start or end date – all research work is