How Has Social Media Affected Teens?

Social media, it has taken the lives of everyone who has heard it over the years from teens to adult and changing the life of everyone. But, has social media been harming the minds of the new generations? Being in a world where social media is available to approximately everyone, many have been affected negatively by social media.

What is America’s Youth without social media? Social media is a big part of the American society. Most definitely the youth part of the society. Social Media comes with many pros and cons. It lets you stay in contact with new friends, lets you reconnect with old friends. It’s also a way of creating a mini biography for everyone in the world to see. Social media can be used responsibly or it can dangerous for some users. When used carelessly social networks can cause great damage to anyone. Some people don’t realize when using social media how much information they put out there for the world to see. Young teens can rarely tell when they put their selves at risk when using social media. Social

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

Over the recent years, new media has impacted on consumers more than ever. With almost half of the global population being active online and 30% of these owning a social media account, new media plays an extremely large role in society. These figures rise drastically each day. Social Media Today states that social media users have risen by a whopping 176 million in the past year (2014) with six new Facebook profiles being created every second. This is undoubtedly a market worth being a part of from a business perspective. Many companies are benefitting from this as they have seen this as an easy way to influence consumer behaviour and pick up on their habits.

Social media apps all have well-known news accounts, which tweet or share information. As of that one tweet comes several comments and retweets or shares meaning most teenagers actively participate in the well-being of the community and the world. From social media apps such as Facebook, Instagram, and Twitter teenagers are aware of current events as teens always are intrigued in learning or sharing something new every day to benefit there community. Furthermore, social media majorly strengthens businesses throughout the community. Today in the 21st century, the internet is where marketers target their main profit: teenagers. Advertising Executive, Martino states “[she] was relying on a teenager to pester her mom instead of putting the main focus on the mom” (Wilks). The marketing industry believes communicating a product through social media helps spread the product to two generations. Marketing businesses use social media to outreach to teenagers as a low-profit advertisement, but marketers benefit the most from this low budget cost. Promoting other businesses gives a sense of being a useful part of the community as teens are the ones who create the business. Teenagers are the future business leaders of America as this generation continues to strive to make the community excellent. Sharing information about a franchise gives “a sense of promotion for businesses and jobs” (Henderson 9). Depending on a person’s current location there are apps

In the article, “The State of Social Media,” Martin looks toward the future of so¬cial media and discusses the ample possibilities and potential pitfalls (2015). Social media marketers need to be aware that they are not misleading consumers. Users do not like when they cannot distinguish between ads and content. Misleading ads could backfire on the marketer. Social media sites will need to tackle the challenge of making advertisers happy and keeping their number of users growing. (Martin, 2015). “Mobile will continue to grow at alarming rates and will drive how users consume media. Social will open the door to additional ad opportunities on mobile, and budgets will shift accordingly” (Martin, 2015, p. 23)

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

According to Frontline, social media has become the biggest transformation of communication between consumers. In other words, a mass media is created. Corporations use Facebook for example, as a data analysis of what their consumers like. In return, companies use social media and likes as a way of engagement to consumers while in the past billions of dollars were spent on children engagement that is now being primarily used on social media. By using social media as a form of business communication social media currency has formed creating a transaction of likes to currency giving kids a chance to express themselves and feel a sense of self empowerment becoming their own opinion leader.

Technology has become a groundbreaking opportunity and advantage in the business world, especially for marketing. With technology, marketers can market on social networks, text messages, the app store, etc. Technology has become a huge source in expanding a brand and marketing a brand in ways that were not possible before. More people are spending more time on mobiles, tablets, and laptops than in an actual store. So marketers have to reach customers through all of these devices in real time and create campaigns that will work across social media, display advertising and e-commerce (Benady, 2014). Marketers are using technology to reach out to certain target markets as well. The social media outlets include: Facebook, Snapchat, Instagram,

With so many ways to network among tweens/teens and adults, Facebook, Snapchat and Instagram are the ones that teens really gravitate to. Twitter currently have over 328 million active users, which rank them 9th within the social network industry. Although it has little message capabilities, it seems to be popular. Teens at times have very little attention span and this is primary the reason that teens are attracted to it. This method of networking is extremely attractive to almost anyone with over 6,000 tweets basically every second. Facebook is another popular site that teens regular visit, and have a remarkable 2 billion monthly active users, and happen to be the world largest social media platform, how amazing is that! Base on research these social networking sites are extremely effective when used to strengthen a product faithfulness and loyalty. “Social media sites provide a great way to network and it also provides a creative

“Old school marketing used traditional channels such as broadcast and print to communicate with the target market. Today marketers employ traditional methods mixed with digital technology to communicate with consumers on a deeper level. Today marketing relies on such Internet channels as Web sites, blogs and social networks” (Uhlig, 2015). Marketers are shifting focus and budgets to include social media as a large means of marketing. In fact, research from Econsultancy shows that 71 percent of

Growing up in the 1980’s, I have witnessed the development of the technological arena expand to new exhilarating heights. I remember having to wait for three months just to get a turn to play with our schools only computer as I engaged in a 30 minute session of Oregon Trail. Also, I remember fighting my brother to see who gets to play on the Atari first, and caring around a cell phone brick that was about 3 to 4 times the size of our average cell phones today. Nowadays, it’s a very different story. The introduction of the internet paved the way for us as a society to interact, leading the world into a social media frenzy that continues to expand and grow. It is easy to see that as a society, which includes the global sector, we have evolved to becoming tech savvy, and routinely engage in social media on a daily basis. The frequency that most of us participate in social media has caused the universal functions of marketing to employ tactics that seeks social media as a marketing tool. Particularly the promotion and market information functions. As we look forward to seeing social media as a marketing tool, we will define its benefits, address the current marketing tools used in today’s social media sites and discuss the future of utilizing marketing tools in social media. First, let us define the benefits of using marketing in social media.

Major developments in the information technology in the global economy have facilitated the success and have also become a core function of both economic and social lives. With these developments in social media marketing it’s possible to talk with the consumer as opposed to the traditional talking at them. This creates a reputation. New media technologies which include the internet, e-commerce, social networking among others have revolutionized how people interact with the world as well as with each other. Traditional media has always been aimed at reach. Even though it covers large numbers the numbers don’t