Consumer Behaviour Project on Newly Married Couples

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Consumer Behaviour Project On Newly Married couples Submitted by - Submitted to- Kanika Gupta 10609151 Prof. S. Suresh Kartikey Pandey 10609152 Kirti Rajput 1060153 Komal Agarwal 10609026 Hina Sharma Lokesh Jain 10609154 Group no .4 Batch 2010- 2012 Sec – R3 Kanika Gupta: Introduction & Conclusion Kartikey Pandey: Introduction & customer survey Komal Agarwal: Introduction , survey, survey report & conclusion Hina: Customer survey Kirti Rajput: Customer survey & introduction Lokesh Jain: Customer Survey WHO ARE THEY? In…show more content…
They buy products from various sources like 1. Nearby markets [pic] 2. Retail outlets A store that purchases goods from manufacturers or wholesalers and sells directly to consumers, generally in small quantities. Retail outlet is a store that is opened by the manufacturer, often near the factory, for the purposes of selling over-produced or irregular merchandise at discount prices. [pic] 3. Malls A shopping mall, shopping centre or shopping precinct is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplace. [pic] HOW DO THEY USE AND DISPOSE? Newly married couple can prove to be very attractive segment as with the start of their new life they are more found of new products, they love spending and exploring the market of their new interests. A newly married couple is supposed to be very choosy about whatever they use. What to be used depends on both of the individual’s likes and dislikes, i.e. they make a collective decision. They are more intended towards luxurious products and they often make a high class choice of products, they seek maximum satisfaction out of the goods and they prefer higher value goods. Most of the times newly married couples try to keep

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