Essay on Consumerism

Andrew Leonard's "Black Friday: Consumerism Minus Civilization" argues that the Black Friday shopping spree has begun to get out of hand in the previous years. Leonard explains that consumerism is a great thing for America, but showing Americans that it is okay to go crazy when shopping for deals is not the way to approach the buying markets. He mentions a Target advertisement and states that, "The Crazy Target Lady is not a joke. Watch her cannibalize her gingerbread man, or strategize her reverse psychology shopping techniques... she is America. She might be a lunatic, but it's a culturally approved lunacy" (Leonard 166). The author emphasizes how Americans embrace the acts of the target lady as funny and amusing, but during Black Friday shopping, some shoppers will take the night to the extreme like the advertisement does. He does remind us that there is light at the end of the tunnel, by reporting how shoppers are seeing the problems with the night of crazy shopping. I agree with Leonard that there are problems with Black Friday ads, and that consumers are realizing Black Friday shopping is taking away from Thanksgiving.

Black Friday shopping is a controversial issue in the United States; while many believe the day after Thanksgiving is a part of holiday festivities, others view it as destructive. Throughout “Black Friday: Consumerism Minus Civilization,” Andrew Leonard argues that the chaos of Black Friday, the day after Thanksgiving in which crowds of Americans shop all night for extremely low prices, lessens the sophistication of Americans and the true meaning of the holidays. People become so consumed in the idea of endless sale prices that they forget to embrace what they already have, such as family, food, and shelter. He believes that Black Friday shopping has become out of control and describes the negative effects of excessive consumerism. he explains how most consumers act completely insane while Black Friday shopping and how society encourages this behavior by creating commercials and advertisements. Furthermore, Leonard states that it hurts the economy and damages one’s mental health. While Leonard is probably wrong when he claims that Black Friday shopping is completely troublesome to America’s well-being, he is right that consumerism overpowers the true significance of Thanksgiving.

The market also takes advantage on this holiday, even though the income from each product is a little bit less than the regular price, they tend to sell many products more than the regular business days. The market can also take advantage and sell products in which were not sold in the previous season. Black Friday is also good for advertising products. There were quite a few stores in the mall that were handing samples to try their product.

Today, Americans live in a world where we are constantly encouraged “to keep up with the Joneses” whether it be from advertisment, longer shopping hours, or multiple other factors. A surprising statistic you can find in the book, Affluenza: How overconsumption is killing us--and how to fight back, where it states that “70 percent of us visit malls each week, more than attended houses of worship” (15). Shopping has become so convenient in recent years due to online stores, as well as the growing number of shopping centers, that it’s become a problem. Kalle Lasn, co-founder of the magazine Adbusters and starter of the Occupy Movement, believes that, “Overconsumption is the mother of all of our environment problems” (197). Consumers have come to see shopping as a fun activity while spending time with friends or family. When really over consumption of material goods ultimately leads us to unhappiness, the unsatisfied desire to want more, and possibly put you into debt.

Historically, the department store affected every facet of social and economic life in America. The rise of the department store from the mid-1850s to the end of the 19th century was a major revolution for business and society. It revolutionized the shopping experience and created an entirely new view of ordinary retail stores. Endless categories of items from jewelry and accessories to home goods and furniture were available to all customers under one roof. Department stores found success in the early years, because they were selling more than just “products.” They were selling an entire experience to the American consumer. Known for their low prices, convenience, experience, and variety, department stores emerged as the iconic establishments of their time. These stores became mainstream institutions in downtown areas. Some department stores, such as Filene’s, even had restaurants and tearooms located inside the building. They had services like photo studios and special events like fashion shows and parades. Macy’s Thanksgiving Day Parade is still a widely popular event today, originating in

Ah Christmas, it is said to be the most wonderful time of the year. In the United States Christmas is a time of giving and receiving, spending time with your family, and in most Christian families, celebrating the birth of Jesus Christ. Christmas is hands-down the most highly commercialized holiday celebrated by Americans. In fact, according to CBS news, the average American will spend $700 on gifts this holiday season, totaling for a whopping $465 billion spent nation-wide. From mall Santas as far as the eye can see, to hearing Christmas music in every retail store you enter. Christmas is a time of high spirits and high spending in the U.S.

As a child I wanted every holiday to be like Halloween so I could collect massive amounts of sweet candy. All of the children in the neighborhood would walk house to house in a large group to prevent being kidnapped. After trick-or-treating, my friends and I would trade with each other until we each had all of our favorite candy. But as I grow older I tend to see how much the holiday has changed through the amount of candy, parties, and costumes.

As Black Friday has progressed along with retailors marketing their products and their sales, it has become a national day of shopping to get the best deals. Americans mainly go shopping on this day to get huge deals for Christmas presents. Stores have even taken this great opportunity to open their establishments for 24 hours. Just last year, consumers spent a whopping $57,400,000,000 with each consumer individually spending $410 on average. The #1 retailor customers purchased from and camped out at was Best Buy. All of the statistics are based on 2013 and this year was projected to be an 11% increase.

Why waste money on things that are unnecessary? Finally, the holiday saves money for humans. It keeps the little they have in their

Thanksgiving traditions don't end on Thanksgiving Day. In the 1950s, the day after Thanksgiving was called Black Friday by factory managers because so many workers called in sick and the Philadelphia Police Department took to calling the day Black Friday to describe the traffic jams, crowds and shoplifters during the start of the holiday shopping season. Black Friday signals the start of the holiday shopping season, but it may be a tradition that's continuing to evolve as stores vie to be the earliest to open Thanksgiving Day.

Many people can recall having to work for everything they wanted as a child. The spoiled-ness has to be at an all-time high because the many kids that have every release and every designer shoe or clothing. Material items have created havoc in the past with the many shootings and the stealing that can occur at the releases. The store release of items has changed everything due to the limit of items they have and give out because the next person that does not purchase it becomes angry. Black Friday, the holiday that many people love because of the sales presented at each store. Parents are starting to spoil their children because they do not want their child to feel as they are under privileged. So, referring back to the releases and sales, parents try their hardest to give their kids the money to purchase the items. Children become ungrateful and become angry at the world, when they do not get what they want because they were raised to always do... A spoiled attitude tends to create the failures in the world because of their dependency on their supplier. Many people can agree that it feels great buying things on their own with their own money, but some still rather spend the next persons to save

This is made very obvious by things like commercials that encourage one to purchase certain products immediately, even though what one may have may be perfectly fine. Buying and repurchasing as many items as you can is strongly encouraged by the media, even if it is not necessary. One can never have enough and things like Black Friday are a proof of this. Every single year, people spend enormous amounts of money on Black Friday–almost putting themselves in debt--to buy what’s new: as if stores are not selling the same things they have been selling all year and that the only good deals that exist are on Black Friday. In America, people are being fooled to believe that what they are buying is always valuable, but what one needs to realize is that value comes from its

As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the

Holidays have always been known to affect our consumer culture for many years, but how it all began eludes many people and very few studies have been completed on it. Even though some say that the subject is too broad to precisely identify how holidays, especially Christmas, directly affect our market, I have found that people’s values, expectations and rituals related to holidays can cause an excessive amount of spending among our society. Most people are unaware that over the centuries holidays have become such a profitable time of year for industries that they now starting to promote gift ideas on an average of a month and a half ahead of actual holiday dates to meet consumer demands.

Whoever said money can’t buy happiness? Today, the argument can be made that happiness and consumerism are directly linked. It is fair to say that happiness is a relative term for different people. However, the obtaining of new and shiny things has become such a part of everyday life, that it provides happiness when people are purchasing something new, and causes sadness when no buying is taking place. For many, it seems to be a protective coating against the harsh realities of everyday stresses from a job, or family life.