Apple Consumer Behavior In The Success Of Apple

Apple Mac is an American multinational organization that makes and offers computer programming, computers and purchaser gadgets. It is surely understood for its equipment items like iPad, iPhone, iPod and the Mancintosh line of PCs. It is one of the biggest organizations internationally furthermore the most esteemed Technology Company in the entire world. Fruits depends on best quality for their clients as of their item is consfiguration to give the best yield, prominent and exceptionally evaluated because of their fundamental system of high net revenue on every item and keeping their business stable. They dispatch the best quality item and ad lib it in later forms as needed by their clients. They likewise figure out how to keep up their item quality with their corporate logic of identifiable item and configuration. This paper analyzes the apple items, innovation developments and their promoting technique; the organizations ' qualities.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

The brand identity can used to drive and guide strategic initiatives throughout the firm, to differentiate the firm’s products and create a competitive advantage, to drive the committed to customer, to support the firm’s values and culture, and to support an easier protection of the brand (Danciu, 2010). Apple’s good brand identity strategy has provided supports to its unique position and its products in the global market. Apple has ranks as the top ‘Luxury Brand’ in China and many people are desired to own the products of Apple due to its luxury identity (Kedmey, 2015). Even though Apple has charge high prices for its products to customers, but customers are willing to buy as it provide innovative and better quality of products in terms of privacy, systems, application, and functions which easy to win the customer’s respect and loyalty. The distribution and retail strategy of Apple made it successful (Denning, 2011). There are four main distribution channels for Apple of its products, which are an online store, its retail store, direct sales, and third party wholesalers, which are easy to distribute its products to consumer. The store of Apple is intensive to control the ways that employees interact with customers, scripted training for on-site tech support, and consideration of every store detail down to the pre-loaded photos and music on demo devices. It also creates a carefree and

Apple is the largest company in the field of smart phones and Apple depends on a marketing mix suited to the wishes and ambition of all customers.The strategy is to set a high price for the new product to harvest the maximum returns of layer after layer of market segments that welcome a high price, and the company is achieving less sales but more profitable. Apple maintains its value in the case of resale for long periods even after the issuance of a new phone, a small proportion to suit the needs of the market after I reached the stage of saturation in a way that ensures the preservation of the external image of the company (in my country not to insult the product).Samsung is relying on a completely different policy, the Penetration strategy

Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being it’s impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand.

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

Apple’s branding strategy focuses mainly on emotions. It centers on a person’s lifestyle, imagination, his passion, hopes, dreams and aspiration, and lastly empowering the people through technology. The Apple brand personality emphasizes on making people’s lives easier and it is a company with a genuine connection with its customers. Apple try’s to brand the business around customers; every aspect of the customer experience is relevant. Every contact with the customer must be a reinforcement of the brand’s values.The brand is currently expanding by opening retail stores in high-end shopping districts in major cities around the world. The brand provides expert staff to selected stores; it has formed alliances with other companies to distribute its products (like with HP for example, who pre-loaded iTunes into its PC’s and laptops). The brand has also increased its accessibility through the expansion of its online stores.Through its retail stores, Apple is able to offer customers a direct

It is clear that a strong brand image is very important for Apple Inc. because a strong brand image is one that consumers trust and feel is a sound investment representing value for their money. The company's financial performance is robust and this certainly is a positive attribute and predictor for survival of the company in the present economic crisis because Apple Inc. is well established and financially sound. Apple Inc. focuses on research and development which means that the company will stay abreast

On September 9th, 2014 Apple announced the upcoming release of its newest personal device, the Apple Watch. The first advertisement released for television was a one-minute advertisement that featured only music and video of the watch in-use with a simple written statement at the end of “THE WATCH IS COMING” followed by the release date, 4.24.2015, and then the Apple Watch logo. This essay will examine why this advertisement can be so simple and yet communicate so much by looking at how this Apple Watch advertisement fits into the larger context of Apple Inc.’s ongoing conversation with consumers.

The apple brand in recent history has been held synonymously by its supporters as quality, innovation, sleekness, and, reliability. It is currently ranked by Interbrand, as the number one most valuable brand globally. It is important to look at the history of the brand to see how it has evolved and how it’s stayed the same. In 1977 Apple produced the apple II; the first user friendly personal computer that integrated color graphics and a keyboard. Apple has tried to maintain this “user friendly” ambiance around their products since with varied success. In recent history, from 1997 to the present Apple has been the “innovation” brand. They have maintained the user friendly company image while trying to integrate cutting

In a competitive industry there is a wide range of aspects that help determine what companies succeed and fail. Over time different companies grow and develop competitive relationships that encourage refining of their companies in order to stay relevant in a competitive market. Apple is a prime example of a company that is in a competitive market has had many innovations since its creation to help it stand out from other companies in the computer technology industry.

The Second attribute brand report card focuses “the brand stays relevant”. Apple brand, known principally for innovation, focused and stayed ahead of the game in being relevant to its brand identity. For example, while Windows PC are lacking graphical user interface, Apple produced rich graphical user interface PC’s. Revolutionized music industry with IPod and iTunes. The apps market created by Apple evolved a new ecosystem in mobile industry. Apple’s overall

Often the more unknown things coming, the more people will want desperately to know the truth. "Curiosity killed the cat," said that this human nature, good people and enterprises to take advantage of this crowd and watch the mind, can you also can do that using low-cost publicity. For example, singer Faye Wong, the singer has a number of days after the amazing and ultra-loyal fans, and not to please her fans, her proud and independent, and often makes the

The market segment of Apple is divided under 4 sections. Each section represents a specified economic understanding of the people in the society. The organization makes sure that they cover all the segments of the society they are functioning. The company has special prices for the different segment of the market, this will ensure that the customers will have lesser doubts about the products that they like they can afford by taking a look at the company’s product

Apple Inc. is an American company and is best known to design and manufacture computer hardware, software and other consumer electronics. (Bright Hub, 2016)