Coral Divers Resort Introduction Mr. Jonathan Greywell is contemplating a business decision in which there are four realistic options. He is the owner of Coral Divers Resort, located in the Bahamas on the island of New Providence. He caters to customers looking for a resort package that includes diving. This case discusses a decline in revenues for the three-year period of 2005-2007. His options include: selling the resort, partnering with another business, focusing on higher margin business, or improve his current business to be more competitive. Selling Coral Divers Resort The most significant reason to sell the business is the declining revenues. However, Greywell would need to find another means of income such as another …show more content…
Another factor to consider in making this decision is whether Rascal’s is worth the 30% commission. The fees for families (i.e. more people per room, etc.) when compared to the operation expenses keep the profit margin the same with the added benefit of a unique identity in the market. Higher Margin Adventure Diving Adventure diving generates a higher margin and therefore it is a good idea for Greywell to consider adding it to the mix of dive offerings. However, it cannot be considered without weighing the risks involved. Coral Divers Resort has an excellent reputation and careful consideration should be given as to how to protect this intangible asset. Adventure dives would need specifically trained and experienced dive masters. Simply training existing employees might pose an additional risk since they aren’t too excited about diving with sharks and also lack experience that might be helpful for safety issues. Within an hour’s distance away, competitors are already a part of this market and bringing in $115 per adventure dive which is $50 above the regular dive experience. An additional $600 per week can be earned on two days per week with an average of 6 customers each of those days. Despite hiring or training costs and additional $31,200 in revenue can be generated, after the expenses for shark food and the special dive suit. Perhaps more adventure dive business is possible, yet this
The play Away by Michael Gow shoes the character of Coral to be in need of change in her distinctive world. Discuss how this applies to the play.
Firstly, they have no competitive advantage. Greywell needs to differentiate his resort from competition, and one such way is to add some specialized features. Secondly, its finances are weak. Revenues had declined, Greywell needed to do something to increase business before the situation worsened. Therefore, Greywell is in a generally good position in terms of his resources. The challenge for Greywell is to effectively and efficiently implement these resources to create a resort that is profitable and different from competitors.
Marathon Key is uniquely situated to allow for diving as the keys are known for being a hub for pirates of old. Even though most dive boats are not intent on looking for buried treasure, divers are impressed with the crystal clear waters and luminescent colors of various fish species. Scientific excursions are a regular occurrence, but there are also many dive opportunities for novice divers as
Beginning and advanced snorkelers find underwater life inspiring. Three areas provide choice to visitors. First, the clear water of the shallow lagoon offers experience and safety for beginners and the timid. Second, the Inlet with its strong current and rocky line remains popular and challenging. Finally, Monster Hole drops to 30 feet deep 30 to 40 yards off the jetty for experienced snorkelers.
The issue that Coral Divers Resort (CDR) is facing is that it has been unable to distinguish itself from other resorts in the New Providence, Bahamas region and has been experiencing declining revenues and unprofitability for the past three years as a result. Other resorts that have been able to specialize in certain segments of the diving industry have been doing well over the past years as the industry continues to grow. CDR must look for opportunities in the diving industry to find a unique niche and gain a competitive edge that will lead to an increase its revenues. The SWOT analysis (Exhibit 1) looks at the current state of CDR and the environment it is operating in.
Fairmont Chateau Lake Louise (CLL) is unable to translate its world's most spectacular natural surrounding into profits. The many issues facing CLL today include the declining Asian tour group market, due to the 1997 Asian economic crisis, the concentrated, summer and winter, seasonal demand, and the emergence of Internet, which empowers customers to make short-term decisions. The analysis below will present several key elements that will potential increases CCL's long-term profitability regardless of its highly volatile business cycle.
For knowledgeable divers prepared to have an improve to some cage-free adventure, traveling author Charli Moore suggests a 7-day reside aboard dive studying the islands on the Reefs Sea, external excellent Barrier Reef as well as Fish hawk Reef, based about 217 kilometers from the coastline of Cairns in Queensland.
Kids love the interactive activities, which include touching sea animals and climbing through tunnels. For an additional fee, take advantage of the Behind-the-Scenes Tour – a 45-minute guided tour that brings you above the tunnel system where you can see animals that are off-exhibit. Also available are overnight adventures and a snorkel program.
The Battle of Coral Sea was the first major sea battle between allied fleet forces, including those of the United States and Australian Navies, and the Imperial Japanese Navy (IJN) during World War II. Pivotal in terms of allied naval fleet operations during the war, the Battle of Coral Sea was also the first naval battle that featured opposing air craft carriers in close proximity to each other, resulting in air battles initiated by sea, rather than from traditional land bases. The following provides relevant details.
First of all, ocean exploration technology has advanced much more than before in the past decade. In the past, people had to bring everything needed for scuba diving which included hundreds of pounds of gear and photographing technology. Now, all
If you’re looking to add some adventure to your next holiday in Hawaii, Banzai Divers in Hauula, HI, can help. Whether you’re a scuba diving pro or a first-timer, these scuba certification and dive tour experts will be happy to help you. The experienced dive staff offers scuba diving lessons, scuba certification courses, and customized dive tours. With a dedication to service and safety, and a passion for diving, they can show you the waters of Hawaii in a whole new light.
What is uttermost on the mind of the leisure bay spa company is the optimum satisfaction and happiness of its users. It is pledged at producing variety of hot tubs that target to proffer a life time experience for its users.
The instructors at Diveasy respect your diving skill, whether you are a professional or beginner. Diveasy has a selection of different trails to follow while diving, both for snorkeling and scuba diving. As a beginner, you may not want to spend as much time in the water, and Diveasy has a three hour tour. But perhaps you have a lot of experience with diving and want to go longer, you can also go on a four hour tour. There are also many different types of trails to
Coral reefs are one of the oldest types of living systems on earth, and certainly one of the most spectacular (Goreau, 1987). They are massive underwater structures formed by the limestone skeletons of tiny invertebrate animals. Reefs house a greater diversity of body forms, chemistry, and animal phyla (thirty-two compared to the eight that inhabit the most biodiversity ecosystems on land). Phyla comprise the second largest category of living things, after kingdoms.
A person who has not wanted at least once to plunge into the depths of a sea to enjoy the mesmerizing dance of the inhabitants of its depths just probably can not imagine the beauties that are hidden from our eyes by a layer of brackish water. Millions of the most diverse marine inhabitants, of all colors, shapes, and sizes, are waiting for you, as a dear guest, to showcase the richness and splendor of the underwater world. So, let's talk about the best dive resorts where your diving will be the most colorful, exciting and memorable.