preview

Crazes In Black Friday

Decent Essays

Worse off, the majority of Black Friday retailers have adopted the routine of locking entrances until the exact minute of opening time. Mingled with insufficient staffing and crowd organization, shoppers are primed to uncontrollably charge into stores as soon as the doors open. Once one person begins running, everyone follows. The concept of social proof states, “if somebody else is in a hurry, there must be some urgency, so I should hurry, too,” (McGraw, 2015). Once everyone is running toward the same destination, the situation turns bad quickly. The majority of mob calamities are associated with “crazes,” the occurrence of everyone rushing toward the same thing, that they all

Get Access