Applying Schein‟s Model To Cingular Wireless-1
Running Head: APPLYING SCHEIN‟S MODEL TO CINGULAR WIRELESS
An Application of Schein‟s Model of Organizational Culture to the Cingular Wireless Store Located in the Marley Station Mall Jessica Larkin
Abstract
Applying Schein‟s Model To Cingular Wireless-2 This study is applying Edgar Schein‟s model of organizational communication to the Marley Station Mall location of Cingular wireless. The study utilizes observations and interviews employees as well as reviewing internal documents. The purpose was to reveal the artifacts, espoused values, and basic assumptions involved in the culture of the Cingular organization.
Applying Schein‟s Model To Cingular Wireless-3
AN APPLICATION
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Schein states, “Working with motivated insiders is essential because only they can bring to the surface their own underlying assumptions and articulate how they basically perceive the world around them” (Schein, 1990, p. 112). In addition to these three basic levels this study will also utilize the ten major categories Schein uses to help define an organization‟s culture. These will include (Schein, 1992).: 1. Observed behavioral regularities when people interact 2. Group Norms 3. Espoused values 4. Formal philosophy 5. Rules of the Game 6. Climate 7. Embedded skills 8. Habits of thinking, mental models, and/or linguistic paradigms 9. Shared meanings 10. “Root metaphors” or integrating symbols Although Schein‟s models are widely applied and studied, areas of disagreement with his methods include how much time is actually required to reveal the levels of an organization‟s culture. How many participants are needed to properly assess the culture,
Applying Schein‟s Model To Cingular Wireless-6 and if bias affects the review of an organization also can all hinder the accuracy of a study based off of Schein‟s model. To conduct this study eight of Schein‟s ten major categories were incorporated. The first, observed behavioral regularities are the languages, rituals, traditions and routines of employees. The second category is
Cisco Systems has leveraged the power of organizational behavior to become one of the world’s leading high technology companies which is spread
Ethnographic research is the scientific description of specific human cultures, foreign to the ethnographer. Each ethnographer has his or her own way of conducting research and all of these different ideas can be transmitted and understood in a number of different ways. Because there is no one set idea of how an ethnographer should go about his or her research, conflicts arise. In Reflections on Fieldwork in Morocco, Paul Rabinow uses a story like process to discuss his experiences during his research in Morocco. This makes it easier for the reader to understand his ideas then just having a technical book about the many different aspects of Moroccan life that he may have discovered. In Writing Culture: the Poetics and Politics of
Organizational culture could almost be considered the roots of a company. The way a company’s employees think, the way the customers feel, and the company’s decisions are made are all based around the culture that the company has laid for itself. An employee’s values, thoughts, and actions should reflect those stated in the company’s mission. Southwest Airlines and American Airlines, while both attempting to create a culture that is comfortable and pleasing to their
Schrodt, P. (2002). The relationship between organizational identification and organizational culture: Employee perceptions of culture and identification in a retail sales organization. Communication Studies, 53, 189-202.
“Culture consists of the symbols, rituals, language, and social dramas that highlight organizational life, including myths, stories, and jargon. It includes the shared meanings associated with the symbols, rituals, and language. Culture combines the philosophy of the firm with beliefs, expectations, and values shared by members. It contains the stories and myths about the company's founder and its current leading figures. Organizational culture consists of a set of shared meanings and values held by a set of members in an organization that distinguish the organization from other organizations. An organization's culture determines how it perceives and reacts to the larger environment (Becker, 1982; Schein, 1996). Culture determines the nature
While conducting my ethnography I have interviewed five All-Girl members, and four Coed members of the Spirit program. By interviewing one more All-Girl members I hope to even out my biases due to being a part of the Coed team. Yet, before defining the differences found between the two teams, I will share the apparent similarities. Both teams show strong linguistic accommodations which I have observed at numerous appearances, such as changing the way one would speak due to their audience. When present at an appearance all members of the Spirit program are expected to intermingle and socialize with attendees. During the course of this exchange it became apparent that accommodating for the age of audience drastically changed the way the team members spoke. For example, when Jules Wazny was speaking to an elderly man she reduced the tempo at which she spoke and asked questions about the game and respectfully shook his hand; yet when she was speaking to a child she spoke in a higher pitch tone, offered the child her poms to play with, and asked questions such as how old the child was. These actions represent convergence, changing ones language to better fit the style of the recipient, which was not only found with All-Girl Cheerleader Jules Wazny, but also throughout the program. An example from a Coed member was Vivi Benbrook changing how she spoke with a middle age male, in a calm and respectful manor asking questions of the game such as where his seats where, and if he thought we were going to win. Contrast this to when she spoke to an elderly women, she used a higher pitch when asking if she was excited, and telling her to stay warm in this cold weather. All members, once wearing affiliated attire, whether it is practice gear,
A descriptive methodology will be used to determine the current culture of the Organisation, through research and survey from the Organisation’s website and from current employees. This is going to give us a general picture of the current culture and also analysed to determine how effective the current culture is.
Level two of Schein’s Three-Layer Organization Model is adopted values, or unconscious and unspoken behaviors that reflect the shared values of the organization. Employees are encouraged to be creative and are expected to share in the creative process. We work together as a team and try to have transparent and direct communication, to prevent conflict, which would disrupt financial gains. My father founded this company with the vision of originating products for sale in the growing online retail industry. My company proves that our vision is being carried out by our financial and team building successes, therefore these traits are part of the work culture of my organization.
AT& T is the largest communications company in the world. The company is the leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. They have even expanded to include entertainment with television services called UVERSE TV. With the many accomplishments of this media giant its portrayal of evidenced practice of some successful organizational behavior concepts reveal clear understanding of leadership. AT & T has proven success through effective organizational behaviors that include focusing on organizational structure, organizational culture and communication.
AT& T is the largest communications company in the world. The company is the leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. They have even expanded to include entertainment with television services called UVERSE TV. With the many accomplishments of this media giant its portrayal of evidenced practice of some successful organizational behavior concepts reveal clear understanding of leadership. AT & T has proven success through effective organizational behaviors that include focusing on organizational structure, organizational culture and communication.
The Hofstede Centre (n.d.) defines culture as the “collective mental programming of the human mind which distinguishes one group of people from another.” Chipulu, Ojiako, Gardiner, Williams, Mota, Maguire, Shou, Stamai, and Marshall (2014), note that “culture can be at once tangible and observable; latent and unobservable; or even an abstraction altogether” (p. 367). Culture therefore has many dimensions. Some aspects of culture can be observed by analyzing symbols, ceremonies, dress, and other aspects. On the other hand, some aspects are not observable from the outside, but have to be experienced. Looking only from the outside gives us only a glimpse into the culture values. A large part of culture is the unwritten rules of how things are done. This part of culture is not necessarily observable to an outsider. To fully understand the cultural values of an organization, you need to be inside the organization with access to those with years of work experiences.
Due to this, the effort to identify and understand how trends and traits making up organizational culture have been a priority amongst most organizations seeking to improve the effectiveness of strategic leadership. According to Schein (2004), the reason why such issues as culture and leadership is important stems from one of the critical factors, that is the fact that certain trends and traits are shared among a group hence forming a shared culture. Schein also explains other critical elements of the culture, such as structural stability. The definition of a culture within an
The purpose of this paper is to analyze the culture, the internal, and the external factors in an organization. Our job is to examine the entirety of the organization. That would include the structural and environmental elements that effect the operation of the business. We will also take an in depth look at the perspectives of employees, managers, owners, and clientele.
Edgar Schein, a famous theorists dealing with organizational culture, provides the following definition for the term: "A pattern of shared basic assumptions that the group learned as it solved its problems that has worked well enough to be considered valid and is passed on to new members as the correct way to perceive, think, and feel in relation to those problems." (organizationalculture101) However, organizational culture is more than sharing assumptions used by a group to solve problems; it is the combination of the points of view, ineffectual processes, education, backgrounds of all the staff which are part of an organization way of doing things. Corporation culture should uncover from the board of the directors to the rest of
Study in organizational culture began in the early 1980s. Organizational culture is “work group culture” and involves organization’s personality. Organizational culture includes shared philosophies, ideologies, beliefs, feelings, assumptions, expectations, attitudes, norms and values (Fred Lunenburg, Allan Ornstein, 2012, p. 55). Most organizational cultures include observed behavioral regularities, norms, dominant values, philosophy, rules, and feelings. Organizational cultures includes certain input such as the energy imported by organizations from the environment in the form of information, people, and materials (Fred Lunenburg, Allan Ornstein, 2012, p. 55). This input energy must guide organizational behavior toward shared goals and process. Organizations produce an output because of the input into the